The Future of Entertainment 2021 (From Sensation to Imagination) Derek Woodgate SXSW 2011. From experience to ambience. “Ambience is what we let in”. Encounter. Presence. From ambience to sensation. Sensation = Body, mind and environment harmonized and engaged with meaningful intensity.
“Ambience is what we let in”
“It was a near life experience” – Fight Club
Refocus “life” and “live”
adaptive to personal aesthetics, imagination, moods and emotions
Additional focus on behavioral identities and customized delivery of optimized programming
I am the Protagonist delivery of optimized programming
A mind knows no difference between an event we experience and an event we imagine and visualize, so our body reacts the same way!
(Antz Chasse, Vicente, 2004)
In 2021, imagination sensation entertainment will be as popular as in-the-flesh events!