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E-Commerce. Success Factors. Group Luu Ke Vu Tran Thi Lan Huong Nguyen Phuoc Quy Phan Nguyen Tuan. Agenda. KEY SUCCESS FACTORS Case Analysis: LAZADA Case Analysis: UBER Case Analysis: DELL SUMMARY. SPEED. 40%. 60%. Early entry into the market.

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E commerce

E-Commerce

Success Factors

Group

LuuKe Vu

Tran ThiLanHuong

Nguyen PhuocQuy

Phan Nguyen Tuan


Agenda

Agenda

KEY SUCCESS FACTORS

Case Analysis: LAZADA

Case Analysis: UBER

Case Analysis: DELL

SUMMARY


Speed

SPEED

40%

60%

Early entry into the market.

Flexibly and quickly quit or make necessary changes to adapt the situation.


Integration of the web into core business

INTEGRATION of the WEB into core Business

Does my Business go online?

How will the web reform the Business?

In which ways?


Know my customer

KNOW MY CUSTOMER!

Understand what customer need. Segment my customer.

Then, focus on best serving certain clients.


Make business procedure easy and straightforward

MAKE BUSINESS PROCEDURE EASY AND STRAIGHTFORWARD

1-click ordering. Never ask customers to go through boring and repetitive form filling when they make order.

Well designed and smoothly navigated User Interface.


Technology is my weapon

TECHNOLOGY IS MY WEAPON!

Update newest technology and adapt technology into Business. Objective: better user experiences and improve Business Core.

R&D: research and develop new technology that would be Business advance over competitors.


E commerce

Lazada


Introduction

Lazada

Introduction


Key factor for success

Lazada

Key factor for success


Start with speed

Lazada

Start with Speed

ADVERTISEMENT

Adnetwork

Banner

Newspaper

Television

Mail

PROMOTION


Integrate web into business

Lazada

Integrate Web into business

WEBSITE


Integrate web into business1

Lazada

Integrate Web into business

Youtube


Integrate web into business2

Lazada

Integrate Web into business

Email Marketing


Integrate web into business3

Lazada

Integrate Web into business

Google Adnetwork


Integrate web into business4

Lazada

Integrate Web into business

Affiliate


Add values to customers

Lazada

Add values to customers


Segment customers

Lazada

Segment customers


Make it easy to business

Lazada

Make it easy to business


User interaction

Lazada

User interaction


Summary

Lazada

Summary

Advantages

Disadvantages


E commerce

Uber

www.uber.com


Official website

Uber

Official website


What is uber

Uber

What is Uber ?


Speed1

Uber

Speed


Internet integration

Uber

Internet Integration

  • Application

    Mobile app on iOS, Android for customer

    • Account sign-up | sign-in

    • Services information

    • Road tracking

    • Driver rating

  • Core

    Official Website manage :

    • Account for customer

    • Account for partner

    • Account for driver


Management

Uber

Management

  • Quality Control

    • Transportation

    • Driver license

    • Service cost

    • Location

  • Customer role : rating for drivers


Segmentation

Uber

Segmentation

  • Normal customer

    • Uber Cab

  • Special customer

    • Uber Black Car

      • Luxury cars from Mercedes, BMW, Jaguar, …

    • Uber Chopper

      • Hellicopter service, from New York to Hampton


Customer benefit

Uber

Customer Benefit

  • Hail Taxi with a tap

  • “Just in case” Taxi service

  • First-class Transportation Provider

  • “the dream come true” with UberChopper


Summary1

Uber

Summary


Dell computer corporation

DELL COMPUTER CORPORATION


Introduction1

DELL COMPUTER CORPORATION

Introduction

  • Founded by: Michel Dell in April 1984.

  • By 1993, Dell had become one of the top five computer markets worldwide

  • ===> Started a price war


Introduction2

DELL COMPUTER CORPORATION

Introduction

  • Founded by: Michel Dell in April 1984.

  • By 1993, Dell had become one of the top five computer markets worldwide

  • ===> Started a price war


Introduction3

DELL COMPUTER CORPORATION

Introduction

  • At that time, Dell was taking orders by fax, phone, snail mail ==> losing money.

  • Losses reached over $100 millions by 1994.

  • ===> The company was in trouble


Introduction4

DELL COMPUTER CORPORATION

Introduction

  • Dell began selling online in July 1996.

  • Customers go to www.dell.com to configure their dream machines.

  • More than 150,000 customers visited the Dell site each week

  • In the end of 1997, 1/3 orders by Internet


E commerce

DELL COMPUTER CORPORATION

How Dell actually made a success in the world of E-Commerce ?


E commerce

DELL COMPUTER CORPORATION

Analyzing Dell’s success online

Target the right customers

Dell has 2 segments of customer

- Corporate customers ( relationship )

- Customers ( transaction )

===> Segmentation


E commerce

DELL COMPUTER CORPORATION

Analyzing Dell’s success online

  • Focus on how the company adds value for its customers

  • “Competitor represent your industry’s past. Customers are your future, representing new opportunities, ideas and avenue for growth” Dell said.

  • ===> Listen and learn


E commerce

DELL COMPUTER CORPORATION

Analyzing Dell’s success online

3. The integration of Web into the core of what the company does

Premier Pages

===> speed and reduced costs.

===> customer payments directly and immediately


E commerce

DELL COMPUTER CORPORATION

Analyzing Dell’s success online

4. Make it easy for customers to do business with you


E commerce

Thanks for listening !


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