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E-Commerce. Success Factors. Group Luu Ke Vu Tran Thi Lan Huong Nguyen Phuoc Quy Phan Nguyen Tuan. Agenda. KEY SUCCESS FACTORS Case Analysis: LAZADA Case Analysis: UBER Case Analysis: DELL SUMMARY. SPEED. 40%. 60%. Early entry into the market.

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E-Commerce

Success Factors

Group

LuuKe Vu

Tran ThiLanHuong

Nguyen PhuocQuy

Phan Nguyen Tuan


Agenda

KEY SUCCESS FACTORS

Case Analysis: LAZADA

Case Analysis: UBER

Case Analysis: DELL

SUMMARY


SPEED

40%

60%

Early entry into the market.

Flexibly and quickly quit or make necessary changes to adapt the situation.


INTEGRATION of the WEB into core Business

Does my Business go online?

How will the web reform the Business?

In which ways?


KNOW MY CUSTOMER!

Understand what customer need. Segment my customer.

Then, focus on best serving certain clients.


MAKE BUSINESS PROCEDURE EASY AND STRAIGHTFORWARD

1-click ordering. Never ask customers to go through boring and repetitive form filling when they make order.

Well designed and smoothly navigated User Interface.


TECHNOLOGY IS MY WEAPON!

Update newest technology and adapt technology into Business. Objective: better user experiences and improve Business Core.

R&D: research and develop new technology that would be Business advance over competitors.


Lazada


Lazada

Introduction


Lazada

Key factor for success


Lazada

Start with Speed

ADVERTISEMENT

Adnetwork

Banner

Newspaper

Television

Mail

PROMOTION


Lazada

Integrate Web into business

WEBSITE


Lazada

Integrate Web into business

Youtube


Lazada

Integrate Web into business

Email Marketing


Lazada

Integrate Web into business

Google Adnetwork


Lazada

Integrate Web into business

Affiliate


Lazada

Add values to customers


Lazada

Segment customers


Lazada

Make it easy to business


Lazada

User interaction


Lazada

Summary

Advantages

Disadvantages


Uber

www.uber.com


Uber

Official website


Uber

What is Uber ?


Uber

Speed


Uber

Internet Integration

  • Application

    Mobile app on iOS, Android for customer

    • Account sign-up | sign-in

    • Services information

    • Road tracking

    • Driver rating

  • Core

    Official Website manage :

    • Account for customer

    • Account for partner

    • Account for driver


Uber

Management

  • Quality Control

    • Transportation

    • Driver license

    • Service cost

    • Location

  • Customer role : rating for drivers


Uber

Segmentation

  • Normal customer

    • Uber Cab

  • Special customer

    • Uber Black Car

      • Luxury cars from Mercedes, BMW, Jaguar, …

    • Uber Chopper

      • Hellicopter service, from New York to Hampton


Uber

Customer Benefit

  • Hail Taxi with a tap

  • “Just in case” Taxi service

  • First-class Transportation Provider

  • “the dream come true” with UberChopper


Uber

Summary


DELL COMPUTER CORPORATION


DELL COMPUTER CORPORATION

Introduction

  • Founded by: Michel Dell in April 1984.

  • By 1993, Dell had become one of the top five computer markets worldwide

  • ===> Started a price war


DELL COMPUTER CORPORATION

Introduction

  • Founded by: Michel Dell in April 1984.

  • By 1993, Dell had become one of the top five computer markets worldwide

  • ===> Started a price war


DELL COMPUTER CORPORATION

Introduction

  • At that time, Dell was taking orders by fax, phone, snail mail ==> losing money.

  • Losses reached over $100 millions by 1994.

  • ===> The company was in trouble


DELL COMPUTER CORPORATION

Introduction

  • Dell began selling online in July 1996.

  • Customers go to www.dell.com to configure their dream machines.

  • More than 150,000 customers visited the Dell site each week

  • In the end of 1997, 1/3 orders by Internet


DELL COMPUTER CORPORATION

How Dell actually made a success in the world of E-Commerce ?


DELL COMPUTER CORPORATION

Analyzing Dell’s success online

Target the right customers

Dell has 2 segments of customer

- Corporate customers ( relationship )

- Customers ( transaction )

===> Segmentation


DELL COMPUTER CORPORATION

Analyzing Dell’s success online

  • Focus on how the company adds value for its customers

  • “Competitor represent your industry’s past. Customers are your future, representing new opportunities, ideas and avenue for growth” Dell said.

  • ===> Listen and learn


DELL COMPUTER CORPORATION

Analyzing Dell’s success online

3. The integration of Web into the core of what the company does

Premier Pages

===> speed and reduced costs.

===> customer payments directly and immediately


DELL COMPUTER CORPORATION

Analyzing Dell’s success online

4. Make it easy for customers to do business with you


Thanks for listening !


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