What they forgot to teach you about business that you need to know
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What they forgot to teach you about business that you need to know. Steve Kirsch Chairman Infoseek. Why pick me?. Was it because: I’ve started 3 successful companies? I’ve donated over $50M to charity? Dr. Evil was unavailable. No time for lawyer/VC jokes. Ryan Leaf The Padres.

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What they forgot to teach you about business that you need to know

What they forgot to teach you about businessthat you need to know

Steve Kirsch

Chairman

Infoseek


Why pick me

Why pick me?

Was it because:

  • I’ve started 3 successful companies?

  • I’ve donated over $50M to charity?

  • Dr. Evil was unavailable


No time for lawyer vc jokes

No time for lawyer/VC jokes

  • Ryan Leaf

  • The Padres


If you leave early you ll miss the 10 minute instructional video

If you leave early, you’ll miss the 10 minute instructional video

  • “How to make megabucks on the Internet”

  • Stars Gates, Diller, Geffen, Spielberg, …

  • Shows techniques Robertson used in mp3.com

  • Why do you think the mayor is here?!?!

    NOT AVAILABLE IN STORES


3 stages to any business

3 stages to any business

  • Starting it

  • Growing it

  • Selling it

    What do all these stages have in common?


The 3 things every entrepreneur needs to know about money

The 3 things every entrepreneur needs to know about MONEY

How to …

make it

grow it

lose it


How to make it

HOW TO MAKE IT

(and tips for starting a company)


Do you have what it takes to start a company

Do you have what it takes to start a company??

Q: Why are most startup companies started by mediocre people?

A: The really smart ones know better!


How to recruit really good people

How to recruit really good people

  • Take your time

  • Network

  • Advertise in places where great people NOT looking for jobs would be

  • Example:

    • I’m looking for 5 entrepreneurs for a very hot Internet startup that I’m investing in …contact me at [email protected]


Nobody s perfect

Nobody’s Perfect

  • No perfect CEOs

  • No perfect engineers

  • The whole trick is getting people to work effectively together to complement each other


Know your strengths and weaknesses

Know your strengths and weaknesses

  • Focusing all your time on your strengths is a trap (e.g., technology, product)

  • Spend at least as much time in filling your weaknesses (e.g., marketing)

  • People tend to keep making the same mistakes over and over again (e.g., under hiring)


What they forgot to teach you about business that you need to know

When recruiting remember: Skills are easy to acquire but simple behavioral change is nearly impossible

  • Example:

    • The “toilet seat down” problem

  • Solution:

    • Learn how to compensate

  • I’ve known excellent management consultants who consult for years before they realize this


The single biggest mistake you can make when starting or running a company and how to avoid it

The single biggest mistake you can make when starting or running a company and how to avoid it

Hiring the wrong CEO

(like yourself)


People don t always tell the whole truth

People don’t always tell the whole truth

  • My 4 yr old… “I didn’t do it!”

  • Our President …

  • Bill Gates ...


Can you imagine bill saying

Can you imagine Bill saying…?

  • “I switched to Linux on my desktop because I wasted too much time rebooting NT.”

  • “Yeah, bundling IE into the OS was a brilliant afterthought.”

  • “We could have easily complied with the Sun Java contract.”


How i personally made over 200 million in a year

How I personally made over $200 million in a year

1) Infoseek went from 5 to 100 in little over a year

2) Having 6M shares didn’t hurt either


What they forgot to teach you about business that you need to know

How I made $10 million for my second startup company as a result of attending a 4 hour free course taught at a hotel

Negotiation skills


Two courses everyone should take after they graduate from college

Two courses everyone should take after they graduate from college

  • Presentation skills

  • Negotiation skills

  • Survey…how many have taken these?


What they forgot to teach you about business that you need to know

How to sell $30 worth of lemonade in only 20 minutes on the Stanford campus and how it relates to commerce on the Internet


What they forgot to teach you about business that you need to know

The most important skill for success in the real world isn’t taught at MIT, but that’s starting to change

Interpersonal skills


How to precisely value internet companies

How to precisely value Internet companies

  • Finally…for the first time...the secret formula revealed…

  • Say someone asks:

    “Is Yahoo overvalued?”

  • You say...

    Well… If you have to ask, you just don’t get it, do you?


How aol makes big money

How AOL makes big money...

The 2 step TOP SECRET strategy revealed here for the first time….

  • Make it really EASY to sign up

  • Make it really HARD to cancel


My two biggest mistakes

My two biggest mistakes

  • Refusing to acquire Yahoo for $20M in 1994 because I thought it was overvalued

  • Telling Michael Robertson to “pound sand” when he wanted me to buy his company for $20M


Michael robertson s top secret business technique for instant wealth

Michael Robertson’s top secret business technique for instant wealth

  • “If at first you don’t succeed, try, try again”

  • “It doesn’t hurt to be:

    • in the right place

    • at the right time

    • with the right product”


How to grow it

HOW TO GROW IT


How to legally avoid paying capital gains taxes forever

How to legally avoid paying capital gains taxes forever

Always sell at a loss

Donate the stock

Die

A complicated technique...


How to consistently get a 60 average annual return in the stock market

How to consistently get a 60% average annual return in the stock market

Buy and hold

10 stocks max

Microsoft, Cisco, Dell, EMC,

AOL, Sun, Intel, Worldcom, Nokia


What they forgot to teach you about business that you need to know

What your stockbroker doesn’t want you to know: why trading stocks may be riskier than gambling in Las Vegas

Spreads

+

Stocks are completely unpredictable over the short term

= YOU LOSE


Company announces great earnings above expectations but its stock tanks why

Company announces great earnings (above expectations) but its stock tanks. Why?

“Who the hell knows?”

  • Market explanations are always done AFTER the fact


Why mechanical trading systems don t work

Why mechanical trading systems don’t work

Because I’ve lost money in every proven, tested system I’ve tried


How to spend it

HOW TO SPEND IT


Best thumbs up investment

Best “thumbs up” investment

  • EV1

  • Up to 170 mi range; 6 hr recharge; zero maintenance

  • Faster than my NSX

  • 180 mph (in first gear)

  • More effective than donating money to clean up our environment

  • You get to drive in the HOV lanes too!


Best personal vanity purchase

Best personal vanity purchase

  • Propecia


How to automate your house

How to automate your house

  • My house was written up in Newsweek, LA Times, PC World, …

  • See the video on my web site:

    www.skirsch.com


My best personal investment it was 15 000 and it s more than paid for itself already

My best personal investment (it was $15,000 and it’s more than paid for itself already)

Kodak DCS-520 digital camera

Check out the sample on my web page


So you ve now got all the toys

So you’ve now got all the toys

  • House

  • Car

  • Vacations

  • Subscription to Fortune

  • Gateway PCs

  • Panja home control system

  • Private jet

  • Assets for guaranteed income for rest of your life

    Now what?


Where do you want your estate to go tomorrow

“Where do you want your estate to go tomorrow?”

CHOOSE ANY TWO:

Family

Taxes

Philanthropy

Who gets to spend your dough?

You? Or the government?


Giving it away is the best way to spend it

Giving it away is the best way to spend it

  • We have a $50M fund at our local CF

  • We DO give to make a positive difference in our own lives and the lives of people we care about.

  • We DO NOT give not out of a sense of obligation or payback or civic duty or because it is “the right thing to do” or “to create a legacy”


Why it is better to donate to charity sooner than later

No tax advantages to giving after you are dead

No personal satisfaction to giving after you are dead

Giving can ultimately benefit you or your family

deviated septumpresbyopiahair losssnoringlactose intolerancepsoriasisreceding gumsnear sightedtorn ACLtype I diabetesmacular degenerationringing in my ears

Why it is better to donate to charity sooner than later


Example

Example

  • Ten years from now, you might be diagnosed with:

    • Heart disease/stroke

    • Cancer

    • Macular degeneration

  • At that time, starting a giving plan will be too late to have an impact on your health

  • In hindsight, was keeping your assets sitting in stocks the right move?


Easiest way to donate

Easiest way to donate

  • Gift appreciated stock to a donor advised fund at local Community Foundation (typically $5K minimum)

  • E-mail* them whenever you want to make a grant

    * For any progressive community foundation


Charitable fund advantages

Charitable fund advantages

  • You can add stock (and liquidate) even if your stock is locked up

  • Can donate to fund when stock peaks; decide on recipient later

  • Gift to charities at anytime from the fund

  • Less hassle (no personal recordkeeping, no periodic stock transfers, e-mail donations)


Advantages of charitable fund

Advantages of charitable fund

  • Endowment compounds tax free forever

  • You get to give away an infinite amount of OPM and your annual grants will typically increase each year

  • All this from a ONE-TIME donation!


Giving may actually save you money

Giving may actually save you money!

Example:

  • You donate to a CRT when your stock is locked up at $50

  • Trust can short other shares to lock in the gain

  • Trust pays you back your donation over time

    Result:

  • You can actually end up with more money in your pocket than if you sold that stock at $25 in a selling window


How to give intelligently

How to give intelligently

  • Figure out the areas important to you

  • Create your own criteria (I have 20)

  • Make a long term commitment

  • Realize that results are often hard to quantify

  • See my website for details:

    www.skirsch.com


How we give

How we give

  • Saving the world (NEOS, Ploughshares)

  • Encouraging philanthropy (talks, website)

  • Environment (we own two EVs, AB71, NRDC, EV tax credits, solar vehicle)

  • Fixing what is broken (knee surgery advice, stem cell ban, selling body parts, etc.)


How we give1

How we give

  • Medical research projects (diabetes, bridge funding gaps)

  • Medical sponsorships (3 yr; $540K grants)

  • Local (Tech Museum, AMTSJ, library, …)

  • Education (MIT, people skills)

  • Misc (Mars Society, Buzz Aldrin, …)

  • Socially responsible investing (Targesome)


Giving strategy

Giving strategy

Make periodic small donations as your stock rises

Many notable philanthropists regret not having taken advantage of this strategy. Don’t make the same mistake.


Questions

Questions?

Next up:

“How to make megabucks using the Internet”

(10 minute video)


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