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Purpose :

INFORMATION BRIEFING. Purpose : To provide the supporting UFM Marketing Communications Plan targeted for Group I: Army Secretariat, Key Army Staff Elements, IMA and MWR Board of Directors, Executive Committee Members and Assistant Chief of Staff for Installation Management. . Agenda:

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Purpose :

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Presentation Transcript

  1. INFORMATION BRIEFING Purpose: To provide the supporting UFM Marketing Communications Plan targeted for Group I: Army Secretariat, Key Army Staff Elements, IMA and MWR Board of Directors, Executive Committee Members and Assistant Chief of Staff for Installation Management.

  2. Agenda: • Challenges • Objectives • Deliverables • Controls • Evaluation Criteria • Project Organization Structure

  3. Challenges: • During Fiscal Year 2005, IMA and CFSC are conducting five pilot sites as precursors to the Army-wide implementation plan. • Very few individuals in Group I know about UFM. • Those that have heard of the concept do not benefit from routine communications regarding the initiative. • This results in misunderstandings and rumors which detract from the Army’s efforts to successfully implement UFM.

  4. Objectives: • Generate a common understanding of UFM among key individuals in Group I. • Establish and maintain credibility by communicating current status of UFM to Group I. • Prevent disenfranchising key individuals. • Garner long-term and broad-based support in Group I for the implementation of UFM.

  5. Deliverables:

  6. Controls: • CFSC-ZA • Approves all information packages, updates and responses to questions. • CFSC-FM • Project Lead. • Control Plan. • Establish triggers for out of cycle publication of information. • Maintain feedback process. • Prepare IPR, coordinate all materials. • CFSC-PA, CFSC-SP-Marketing • Principal advisors. • Coordinate on information packages.

  7. Evaluation Criteria: • Evaluation criteria will be based on stated objectives. • Analysis will be obtained through feedback process with target group’s POCs, ACSIM, IMA, and CFSC leadership.

  8. Project Organization Structure: • Sponsor: Chief Financial Management Officer, CFSC Mr. Jeffrey R. Dalbey Jeff.Dalbey@cfsc.army.mil • Lead: Chief, Financial Plans and Programs Office Mr. Dennis M. Walsh Dennis.Walsh@cfsc.army.mil • Lead Advisors CFSC-PA Doug Ide CFSC-SP-Marketing Maureen Fitzgerald CFSC-NC Mary Keeney CFSC-HR Bonnita Gaddis CFSC-FM Jim Phillips/Christine French IMA Ops Ron Hames

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