Caerau and brynglas market garden community engagement strategy
Download
1 / 16

Caerau and Brynglas Market Garden Community Engagement Strategy - PowerPoint PPT Presentation


  • 147 Views
  • Uploaded on
  • Presentation posted in: General

Caerau and Brynglas Market Garden Community Engagement Strategy. Community Engagement Strategy Vision Challenges Helps What the community wants Solution = Problem Rules of Engagement (suggestions) Next step Questions. Vision.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha

Download Presentation

Caerau and Brynglas Market Garden Community Engagement Strategy

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Caerau and Brynglas Market GardenCommunity Engagement Strategy


  • Community Engagement Strategy

  • Vision

  • Challenges

  • Helps

  • What the community wants

  • Solution = Problem

  • Rules of Engagement (suggestions)

  • Next step

  • Questions


Vision

  • Generate positive sentiments about the project in the local area

  • Recruit volunteers and achieve consistent volunteer engagement

  • Secure the site and the capital investment

  • Develop community ownership of project to guarantee continuity and embedding into community

  • Generate benefits for the community members: improved health, increased skill-levels and self-confidence, reduce crime and ASB, local food production, improvement of local environment and beauty

  • Bring forth success of project and achieve Groundwork’s targets

  • Serve as model and lay the ground for future projects


Challenges

  • Make scheme popular with locals & generate curiosity

    • Disillusionment: “we’ve seen this before”

  • Generate flow of curious people to site

    • ‘Tribal’ community that is very ‘gangy’ and that might not go to certain parts of the town

    • project is in a ‘dead end’ part of Caerau; you only go there with a purpose on mind

  • Create consistency in volunteer engagement & maintain momentum

    • Flow to site issues as above

    • Reach out to ‘middle-aged’ group: local groups already working with kids/ youth and elderly – but not the middle range

    • Passive/ ‘poor me’ attitude: “council needs to do things for us”

  • Secure against vandalism & theft

    • Area is prone to metal theft, ASB, and drug dealing


Helps

  • Experience & established groups in the area:

    • Youthworks, Communities First …

  • Hyder consultancy:

    • Needs & wishes of neighbourhood established

  • Awareness of challenges

    • Problem = Solution


What the community wants

  • Existing use: kids play, dog walking and walk through (lane)

  • Anti-social issues: burning & fire setting, rubbish dumping, drug dealing, off-road bikes & hypodermics

  • Proposed use: fencing is definitely needed, wanted are: allotments, kids play facilities with trees, community & schools involvement with training, a tidy area / improved scenery


Problem = Solution

  • Popularity/ Pride:

    • Ensure / aim towards continuity by sustainably embedding project into community

    • Work out benefits/ what motivates people in the area: “why should I get involved, what good is it for me?”

  • Create flow to site & Volunteer consistency:

    • Target to people’s interests: come up with as many fun & interesting workshops/ projects/ events as possible

    • Start engagement as early as possible & offer regular events/ activities

  • Security:

    • Establish pride of area & get neighbouring households on side & involved: neighbourhood watch ;-)


Rules of Engagement (Suggestions)

  • Find an appealing fun / positive project name & slogans

    • CaerOasis, Land of Milk and Honey, Together we are growing …

  • Make it ‘not just about growing’ through events & time banking

    • reach a greater number and variety of people and create a sense of ownership and pride

  • Find ‘out of the box’ ways to create sources of income from the plot for locals

    • How can the scheme improve the community’s future?

    • Output for locally created arts, produce, and objects created during workshops -> gift shop or exhibitions


Cont. Rules of Engagement (Suggestions)

  • Start engagement as early as possible & offer regular events/ activities/ training

  • Event ideas:

    • Launch event – Noodfa Chapel

    • ‘You name it’ -? Finding a name for the project competition & vote

    • ‘Caerau in a day’ – à la ‘Life in a day’: photographic competition on a certain day; handing out single use cameras

    • Graffiti design for the building

    • Tile making for the building (Youth services)

    • Willow workshops

    • Cob building (Pizza oven with a Pizza baking finale on completion)

    • Fences

    • Drystone building

    • Cooking classes

    • Introduction to horticulture courses to prepare community members for growing: basic growing (pop a seed in a pot & water it), urban growing solutions, window sill growing


Cont. Rules of Engagement (Suggestions)

  • Marketing: produce awareness raising materials:

    • Leaflet dropping in adjacent streets

    • Posters for public

    • PR for local groups (emails, tap into community first’s newsletter, facebook/hub?)

    • Signage for site itself!

    • Local newspaper article

  • Tap into existing & further develop a community hub

    • Linking up existing community groups, cross-promote and inform each other on workshops/ training courses and events. Thus creating a close-nit network that is more apparent for volunteers -> cultivating/ fostering more of a communal feel and allowing volunteers to build relationships with several organisations at the same time and thus tying them in better.

    • What has Groundwork got to offer for other groups?

    • Have other groups run events for our project: graffiti, tile making

  • Tap into existing time-banking scheme in the community – across various groups

    • Incentives

  • Incorporate scheme for substance abusers à la Monty Don ‘Digging out of drug abuse’


Next steps …

  • Incorporate Hyder report results

  • Develop community evaluation scheme

  • Produce awareness raising materials:

    • Posters for public

    • PR for local groups (emails, tap into community first’s newsletter, facebook/hub?)

    • Signage for site itself!

    • Local newspaper article

  • Organise launch event

  • Start linking up with other organisations and start setting up training events / workshops

    Achieved end Feb 2012


Next steps (March - …)

  • Confirm training dates:

    • Film making & editing OCN accredited course with Just@sk

    • Growing workshop with Edible Landscapes

  • Arrange site visits for interested volunteers:

    • Coed Hill’s Rural Artspace Riverside Market Garden & Forest Garden for end of April / beginning of May

    • Routes 2 life project @Groundwork Caerphilly

  • Decide on project name: after Easter (end of ‘You name it’ campaign)

  • Analyse community survey: begin April (deadline for surveys: 30th March)

  • Network and establish more links:

    • Local primary schools

    • Mental health Matters

    • Addiction centre

    • Disability network

    • Allotment Society

    • Sasha – Willow


Next steps (March - …) cont

  • Develop own marketing material for the project

    • flyers, posters for volunteers to point out benefits:

      • Health, learning, making friends, work experience, fun..

    • Use Bryan’s video for Caerau promotion

    • Use Ystradynglais case study for marketing

  • Logistics: Toilet facilities: check with Noddfa

  • Learn from experience: set up meeting with Bryan from Caerphilly

    • Setting up training courses

    • Benefits

    • Craft catalogue!

  • Get in touch with training providers:

    • Sasha -> willow / cob oven …


Next steps (March - …) cont

  • Build a pop-bottle greenhouse – maybe with schools/ scouts/ Noddfa?


Development ideas

  • While we haven’t got a house – use polytunnel as workshop space

  • Get the play area set up

  • Participate in GHOP

    • Benefits of ‘social gardening’

      • Health, physical activity, diet, well being, social relationships, self-esteem, community involvement

  • Set up link with Food co-op

  • Grow juicing ingredients & start a juice cafe-> Beth: healthy eating campaign


Questions

  • Will groups have access as they please? Key holders? Supervision? Liability?

  • Cost – Quality – Reliability

  • How to calculate amount of produce & loss?


ad
  • Login