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Web analysis. KTH School of Electrical Engineering Marie Androv and James Royal-Lawson. On the Agenda. Background and challenges W eb analysis presentation Questions The way forward ( b uilding a b rand) Concrete Activities. Background and challanges.

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web analysis

Web analysis

KTH School of Electrical Engineering

Marie Androv and James Royal-Lawson

on the agenda
On the Agenda
  • Background and challenges
  • Web analysis presentation
  • Questions
  • The way forward (building a brand)
  • Concrete Activities
background and challanges
Background and challanges
  • We are very good at getting info on the web…
  • …but is it what the visitor is looking for?
  • So we carried out a web analysis…
  • …which turned out to be more complex than expected.
user friendlier web
User Friendlier Web
  • Deactivate or reorganize old pages
  • Communicate with the target group
  • Use other channels to lead people to our web – facebook, twitter, newsletter etc
  • Attract people to our web
  • Help visitors to more content
concrete activities
Concrete activities
  • Remove pages: course homepages and other “non visited” graveyard – 40 % fall 2013
  • Google analyticsaccount for everydepartment – craschcourse on how and what. – Fall 2013
  • Activate “Did you find this page useful?” on important pages – Fall 2013
  • Individual action plan for each department based on analysis – 2013-2014.
  • Target group and message workshop – who are we talking to and how do we address them – Spring 2014.
  • Work on metadiscriptions: Google displays in the searchresults. It\'syourchancetoexplain and convincepeople in searchresultstoclick! – 2013-2014.
  • Ready touse Google Analyticsreports – KTH Web Group fall 2013.
  • Internationalisation - URL’s in English (web address part in Polopoly) – KTH web group Spring 2014.
  • Followupshareof visits on department pages – fall 2014.
  • Uniform intro text and images on department pages – 2014.
thank you
Thankyou!
  • www.kth.se/ees
  • Facebook/kthelectricalengineering
  • Twitter @kthelectrical #kthee
web analysis1
Web Analysis
  • 30 000 pages on EE’ s web
  • Visitors are from…77 % Sweden, 4 % India , 1,4 % Spain
  • …visits:
  • 13,5 % Calendar
  • 13, 2 % Department pages
  • 7,4 % Research (EE web)
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