Web analysis
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Web analysis. KTH School of Electrical Engineering Marie Androv and James Royal-Lawson. On the Agenda. Background and challenges W eb analysis presentation Questions The way forward ( b uilding a b rand) Concrete Activities. Background and challanges.

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Web analysis

Web analysis

KTH School of Electrical Engineering

Marie Androv and James Royal-Lawson


On the agenda

On the Agenda

  • Background and challenges

  • Web analysis presentation

  • Questions

  • The way forward (building a brand)

  • Concrete Activities


Background and challanges

Background and challanges

  • We are very good at getting info on the web…

  • …but is it what the visitor is looking for?

  • So we carried out a web analysis…

  • …which turned out to be more complex than expected.


User friendlier web

User Friendlier Web

  • Deactivate or reorganize old pages

  • Communicate with the target group

  • Use other channels to lead people to our web – facebook, twitter, newsletter etc

  • Attract people to our web

  • Help visitors to more content


Concrete activities

Concrete activities

  • Remove pages: course homepages and other “non visited” graveyard – 40 % fall 2013

  • Google analyticsaccount for everydepartment – craschcourse on how and what. – Fall 2013

  • Activate “Did you find this page useful?” on important pages – Fall 2013

  • Individual action plan for each department based on analysis – 2013-2014.

  • Target group and message workshop – who are we talking to and how do we address them – Spring 2014.

  • Work on metadiscriptions: Google displays in the searchresults. It'syourchancetoexplain and convincepeople in searchresultstoclick! – 2013-2014.

  • Ready touse Google Analyticsreports – KTH Web Group fall 2013.

  • Internationalisation - URL’s in English (web address part in Polopoly) – KTH web group Spring 2014.

  • Followupshareof visits on department pages – fall 2014.

  • Uniform intro text and images on department pages – 2014.


Good examples

Good examples


Thank you

Thankyou!

  • www.kth.se/ees

  • Facebook/kthelectricalengineering

  • Twitter @kthelectrical #kthee


Web analysis1

Web Analysis

  • 30 000 pages on EE’ s web

  • Visitors are from…77 % Sweden, 4 % India , 1,4 % Spain

  • …visits:

  • 13,5 % Calendar

  • 13, 2 % Department pages

  • 7,4 % Research (EE web)


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