International Business Strategy LON301BUS. Implementing and Evaluating Strategy. Unit: 8 Knowledgecast: 2. Module Learning Outcomes. Integrate and apply strategic approaches to practical situations in various types of organisations
Unit: 8 Knowledgecast: 2
Two classic processes;
Two emerging processes
The Integrated Network
Developing an International Strategy – Spulber’s Star
Developing an international strategy requires a thorough evaluation of
potential markets. There are a number of tools and frameworks that
can assist in such an evaluation and in today’s seminar we are going
to critically consider a number of these: Spulber’s Star, Global Added
Value, G5 Competitive Strategies.
Your module tutor will work with you to use Spulber’s Star to analyse
an organisation’s international opportunities.
End of Module Assessment – Evaluating Strategy (Management
Brief) (Unit 10)
How would you rate the strategy of the case study organisation against
the criteria discussed in the Knowledgecast?
In your teams consider each of the criteria: