Tbcta advocacy toolkit assessing and meeting needs
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TBCTA Advocacy Toolkit: Assessing and Meeting Needs. Assignment Overview. What we set out to do:. Develop a TBCTA Advocacy Toolkit that:

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Tbcta advocacy toolkit assessing and meeting needs

TBCTA Advocacy Toolkit: Assessing and Meeting Needs


Assignment overview

Assignment Overview


What we set out to do

What we set out to do:

  • Develop a TBCTA Advocacy Toolkit that:

    • consolidates current advocacy tools and products withthe approaches of the Stop TB Strategy to create a comprehensive, easy-to-understand advocacy kit for national TB program managers and their staff

    • pushes information and knowledge out to those who can best use it in advocacy activity to increase political commitment for DOTS


What we ve accomplished

What we’ve accomplished

Determined advocacy needs and preferences of target audiences:

  • Assessed penetration of advocacy material among:

    • NTP managers

    • Country reps

      • WHO regional reps and staff

    • WHO country staff

    • Partners

  • Determined marketing trends and preferences

  • Informed toolkit and communications strategy

  • Garnered support and buy in from end users

  • Phase 1

    Gap Assessment


    What we ve accomplished cont d

    What we’ve accomplished (cont’d)

    Phase 2

    Toolkit Development

    • Conceptualized and designed an online content management that houses advocacy publications, tools, and templates, as well asmeets the needs of target audiences:

      • centralized

      • organized

      • user-friendly

      • updatable

  • Unveiled Beta site to garner increased interest and feedback

  • Refine, launch and market the toolkit

  • Further engage target audiences to co-develop toolkit (e.g., Advisory Board)

  • Design, test and launch (March)

  • Ongoing communications and training

  • UNDERWAY

    Phase 3

    Completion and Launch


    Key findings and tactics

    Key Findings and Tactics


    Clear needs emerged from the gap assessment

    Clear needs emerged from the gap assessment

    • Clear, coordinated, centralized information sharing

    • Thematic-based approaches

    • Customization and interconnectivity

    • Improved dissemination of resources

    • Varied formats


    How the toolkit addresses these needs

    How the toolkit addresses these needs…

    • Clear, coordinated, centralized information sharing

      • Online content management system housing all TB-control documents, tools and templates

      • Clear, concise executive summaries of publications

      • Coordinated, consistent marketing and communications plan

  • Thematic-based approaches

    • Online toolkit organized by key topic areas of interest and use

    • Search function (e.g., Google-powered search)

  • Customization and interconnectivity

    • Ability to “create your own” tool

    • Amazon.com or iTunes style suggestion tool


  • How the toolkit addresses these needs1

    How the toolkit addresses these needs…

    • Improved dissemination of resources

      • Site registration and email alerts about new or updated publications

      • Homepage featuring recently added or updated publications and tools, as well as featured resources to be rotated

  • Varied formats

    • Website registration and email alerts about new or updated publications

    • Resource preferences that can be saved and stored online or downloaded onto computers or CD-ROMs


  • Sample advocacy situations

    Sample Advocacy Situations


    Scenario 1 fact sheet

    Scenario 1: Fact sheet

    I need to promote the STOP TB Strategy to my Minister of Health. Where should I start?

    • What is my evidence?

      • Enter key search terms “Stop TB Strategy” and “Disease burden”

        • Publications and chapters found using the “Search”

        • function will show up here

    • What are my key components?

      • View relevant sections of the Stop TB Strategy

        • The program will allow you to select and copy relevant section

        • to your Advocacy Toolkit

    • Where can I find other relevant or supporting documents?

      • Improving TB Drug Management

      • Public-Private Mix

        • On the side bar of the detail page, you will see a list of relevant documents

        • to the publications that you can search and add to your Advocacy Toolkit


    Scenario 2 subject specific information

    Scenario 2: Subject-specific information

    I need to design an annual program budget. Where do I go to find information?

    • What is my evidence?

      • Enter key search terms “Budgeting “ and “Finance”

        • Publications and chapters found using the “Search”

        • function will show up here

    • What are my key components?

      • View relevant sections of the Budgeting Tool

        • The program will allow you to select and copy relevant section

        • to your Advocacy Toolkit

    • Where can I find other relevant or supporting documents?

      • WHO Budgeting Tool

      • ACSM: A Guide

        • On the side bar of the detail page, you will see a list of relevant documents

        • to the publications that you can search and add to your Advocacy Toolkit


    Appendix gap assessment results

    APPENDIX:Gap Assessment: Results


    Survey tool overview

    Survey tool overview

    • Developed survey to:

      • Assess awareness

      • Determine utility

      • Understand needs

      • Obtain recommendations

    • Conducted one-on-one interviews

    • Directly informed final toolkit

    User feedback

    18 tools


    Most recognized tools

    Most recognized tools

    “It is particularly helpful because it is evidence-based.”

    A Guide to Monitoring and Evaluation for Collaborative TB/HIV Activities

    92%

    “This tool presents steps that are easy to follow.”

    92%

    International Standards of Care

    Improving the Diagnosis and Treatment of Smear-Negative Pulmonary TB

    80%

    “It has a great layout and is presented well.”

    Human Resource Development through TB Control

    60%

    “This is a nice booklet that gives basic principles.”


    But awareness does not equal utility

    But awareness does not equal utility

    Note: Achieving Functional HIV/AIDS Services (2002), Practical Guide to Succ. Advocacy (2007) and Management and Org. Sustainability Tool (2004) were not included in the graph above, as they each had negligible values (under 5)


    Stated attributes of utilized materials

    Stated attributes of utilized materials


    Coordinated centralized information sharing

    Coordinated, centralized information sharing

    “As it stands, dissemination of these documents are ad hoc and uncoordinated. I would like to see one site or location where I can get all of the documents.”

    - Hassan Sadiq, NTP Manager, Pakistan

    “A comprehensive source would be great, where each publication includes a short executive summary.”

    - Dr Keiko Inaba, WHO/S. Sudan

    Key Takeaways

    • Online website housing all TB-control documents

    • Coordinated, consistent marketing and communications plan

    • Clear, concise executive summaries of publications


    Thematic based approaches

    Thematic-based approaches

    Key Takeaways

    • “I am thinking that arranging these documents based around themes would be very useful so we can find the documents that are relevant to a given topic and to our daily work.”

      • - Dr. Jeremiah Chakaya, Chief Research Officer, Center for Respiratory Diseases Research and former NTP Manager, Kenya

    • Online website organized by topic areas

    • Search function (e.g. Google-powered search)

    How would you like materials to be organized?

    Note: N= 25


    Customization and interconnectivity

    Customization and interconnectivity

    • “It would be great to have a tool that gives guidance on how all of these tools are supposed to work together.”

      • - Felix Martin Salaniponi, Director, National TB Programme Secretariat, Malawi

    • “I would like to have a system where people can self-select the documents they feel are relevant.”

    • - Dr. MtaniosSaade, National TB Programme Manager, Lebanon

    • “A good, useful toolkit would build around topic areas so we can see how various documents are supposed to interact with and compliment each other.”

      • - Dr. Wilfred Nkhoma, Regional Focal Point, WHO/AFRO, Malawi

    Key Takeaways

    • Amazon.com or iTunes style suggestion tool

    • Ability to “create your own” tool


    Improved dissemination of resources

    Improved dissemination of resources

    • “An email alert would be good to advertise when new publications are out. We don't always have time to check what is new, so we aren't aware when new publications are published.”

    • Dr. Michael NicoVonaitis, WHO Manila Officer for TB Control, Philippines

    11 other respondents agreed

    Key Takeaways

    • Website registration and email alerts about new or updated publications

    • Homepage featuring recently added or updated publications


    Varied formats

    Varied formats

    • “This tool needs to be created according to the target audience involved. Online and CD-ROM formats are fine, but we would need to print the documents for our staff regardless.”

      • - Dr. P.K. Mitra, Regional Medical Coordinator, India

    Note: N= 25

    Key Takeaways

    • Online toolkit with PDFs that can:

      • Viewed online

      • Downloaded

      • Printed

      • Mailed (as hard copies or CD-ROM)


    Tbcta advocacy toolkit assessing and meeting needs1

    TBCTA Advocacy Toolkit: Assessing and Meeting Needs


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