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Media Diversity. DaShayla Robinson. What is Media?. Communication channels through which news, entertainment, education, data, or promotional messages are disseminated. –businessdictionary.com Types Print Newspaper Magazine Radio Television Internet. Print. Newspaper

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media diversity

Media Diversity

DaShayla Robinson

what is media
What is Media?
  • Communication channels through which news, entertainment, education, data, or promotional messages are disseminated. –businessdictionary.com
  • Types
    • Print
      • Newspaper
      • Magazine
    • Radio
    • Television
    • Internet
print
Print
  • Newspaper
    • Late 1800s: rise of media pioneers in print industry
    • Competition peaked the public’s interest and popularity of print media
  • Magazines
    • 1741: first magazine in America
    • By 1850 magazines were established as a mass medium
  • FCC: little regulation over print media
    • Libel
radio
Radio
  • 1885 Heinrich Hertz- proved electricity can be transmitted in electromagnetic waves.
    • Introduced the idea that radio waves could be used for personal, mobile communication
  • 1910- Regulation of radio
    • Congress pass legislation over wireless communication theory
  • Radio Act of 1927- Beginning of radio regulation
    • Asserted public interest and public ownership
    • Broadcasters- fewer First Amendment rights than newspapers
television
Television
  • 1928: introduced in the U.S.
    • FRC issues first television license
  • Development struggles
    • WWII
    • Struggle over wavelength allocations with new FM radio
    • Battle over government regulation
  • FCC’s ruling that NBC had to sell on of its radio stations was upheld by the Supreme Court
  • 1947: Beginning of commercial television
integration of media
Integration of Media
  • Internet
    • 1994: Yahoo! introduced internet radio broadcasting and internet television broadcasting
changes in media coverage
Changes in Media Coverage
  • Events that changed news coverage
    • 1963: assassination of JFK
      • Television
    • 1987: FCC repeals the Fairness Doctrine
      • Radio broadcasters were able to express one political view without rebuttal
    • 2007: Virginia Tech Shooting
      • Social media
media usage today
Media Usage Today
  • All channels are used for all purposes
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