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Martin Chyla , 17.10.2012. What has happened in the last 7 days?. Felix Baumgartner http:// www.youtube.com/watch?v=FHtvDA0W34I&feature=g-logo-xit http ://www.youtube.com/watch?v=F9pKUMvN7SU&feature=related http :// www.youtube.com/watch?v=l_whONhbqjQ&feature=relmfu

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Martin Chyla, 17.10.2012


What has happened in the last 7 days
What has happened in the last 7 days?

FelixBaumgartner

http://www.youtube.com/watch?v=FHtvDA0W34I&feature=g-logo-xit

http://www.youtube.com/watch?v=F9pKUMvN7SU&feature=related

http://www.youtube.com/watch?v=l_whONhbqjQ&feature=relmfu

http://www.youtube.com/watch?v=Cj6ho1-G6tw

Red Bull – a drink distribution company or a story of wings/flying, or a media house?Is it a drink supporting extreme sports or extreme sports supporting drink?50 mio EUR jump costs, gains? – 18 mio live youtube watchers, TV coverage, press, all other media, bringing the whole s


Summary of session iii
Summary of session III.

What 4 lenses of innovation we know?

  • Challenging orthodoxies

  • Harnessing discontinuities

  • Leveraging competencies and strategic assets

  • Understanding unarticulated needs

    What techniques to use to identify discontinuities?

  • Looking where competitors are not

  • Amplifying weak signals to anticipate their consequences

  • Trying to understand trends in their historical context

  • Looking for interactions between trends


Innovation techniques search for opportunities
Innovation techniques: Search for opportunities

  • Define the problem

  • The 5 WHYs

  • Find the workarrounds

  • Complaint collection

  • Competitive mapping

  • User profiles


Search for opportunities
Search for opportunities:

Team names

Selected Industry/sector/area

Technique used

List of opportunities

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Opportunity questions
Opportunity Questions::

  • Are we serving current/future need?

  • Estimating the size of the need (TA size, frequency,)

  • Fit to our current strengths / future aspirations?




From opportunities to ideas2
From opportunities to ideas::

Unlocking creativity: http://www.youtube.com/watch?v=pT-9Ya8Ayxs&feature=related

What to innovate:

  • Technology

  • Product

  • Service

  • Operation/process

  • Costs

  • Experience

  • Management Innovation

  • Business model

  • Industry Innovations


From opportunities to ideas3
From opportunities to ideas::

Brainstorming

http://www.youtube.com/watch?v=NE9GeTxZfLA&feature=related

add new features

http://www.youtube.com/watch?v=EUXnJraKM3k

change rules of the game (formats, forms)

Negative idea generation; Trigger photos; Competitive survey; Combination tables (random, forced combination).


Search for ideas
Search for Ideas:

Opportunity

Technique used

Ideas: What we innovate:

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What shall i prepare for the next class
What shall I prepare for the next class?

  • finalize opportunity presentation: (industry, opportunity, think of your starting point – company)

  • Prepare list of 20-30 ideas – use various techniques – best prepare presentation slides with the list of ideas>


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