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Martin Chyla , 17.10.2012

Martin Chyla , 17.10.2012. What has happened in the last 7 days?. Felix Baumgartner http:// www.youtube.com/watch?v=FHtvDA0W34I&feature=g-logo-xit http ://www.youtube.com/watch?v=F9pKUMvN7SU&feature=related http :// www.youtube.com/watch?v=l_whONhbqjQ&feature=relmfu

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Martin Chyla , 17.10.2012

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  1. Martin Chyla, 17.10.2012

  2. What has happened in the last 7 days? FelixBaumgartner http://www.youtube.com/watch?v=FHtvDA0W34I&feature=g-logo-xit http://www.youtube.com/watch?v=F9pKUMvN7SU&feature=related http://www.youtube.com/watch?v=l_whONhbqjQ&feature=relmfu http://www.youtube.com/watch?v=Cj6ho1-G6tw Red Bull – a drink distribution company or a story of wings/flying, or a media house?Is it a drink supporting extreme sports or extreme sports supporting drink?50 mio EUR jump costs, gains? – 18 mio live youtube watchers, TV coverage, press, all other media, bringing the whole s

  3. Summary of session III. What 4 lenses of innovation we know? • Challenging orthodoxies • Harnessing discontinuities • Leveraging competencies and strategic assets • Understanding unarticulated needs What techniques to use to identify discontinuities? • Looking where competitors are not • Amplifying weak signals to anticipate their consequences • Trying to understand trends in their historical context • Looking for interactions between trends

  4. Innovation techniques: Search for opportunities • Define the problem • The 5 WHYs • Find the workarrounds • Complaint collection • Competitive mapping • User profiles

  5. Search for opportunities: Team names Selected Industry/sector/area Technique used List of opportunities . . . .

  6. Opportunity Questions:: • Are we serving current/future need? • Estimating the size of the need (TA size, frequency,) • Fit to our current strengths / future aspirations?

  7. From opportunities to ideas::

  8. From opportunities to ideas::

  9. From opportunities to ideas:: Unlocking creativity: http://www.youtube.com/watch?v=pT-9Ya8Ayxs&feature=related What to innovate: • Technology • Product • Service • Operation/process • Costs • Experience • Management Innovation • Business model • Industry Innovations

  10. From opportunities to ideas:: Brainstorming http://www.youtube.com/watch?v=NE9GeTxZfLA&feature=related add new features http://www.youtube.com/watch?v=EUXnJraKM3k change rules of the game (formats, forms) Negative idea generation; Trigger photos; Competitive survey; Combination tables (random, forced combination).

  11. Search for Ideas: Opportunity Technique used Ideas: What we innovate: . . . . . . . .

  12. What shall I prepare for the next class? • finalize opportunity presentation: (industry, opportunity, think of your starting point – company) • Prepare list of 20-30 ideas – use various techniques – best prepare presentation slides with the list of ideas>

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