Pitt alumni association social media internship fall 2012
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Pitt Alumni Association Social Media Internship Fall 2012. Casey Pacifico University of Pittsburgh. About myself What I did with the Pitt Alumni Association Social Media Findings/Research Pinterest examples What I enjoyed the most Questions. Agenda. Hometown: Somerset, Pennsylvania

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Pitt Alumni Association Social Media Internship Fall 2012

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Pitt alumni association social media internship fall 2012

Pitt Alumni AssociationSocial Media Internship Fall 2012

Casey Pacifico

University of Pittsburgh


Agenda

  • About myself

  • What I did with the Pitt Alumni Association

  • Social Media Findings/Research

    • Pinterest examples

  • What I enjoyed the most

  • Questions

Agenda


About myself

  • Hometown: Somerset, Pennsylvania

  • Junior; College of Business Administration

  • Major – Marketing

    • Certificates: CPLE & Communication

  • Phi Beta Lambda

  • Concierge for Tafel Center for

    Student Success

About myself…


Fall 2012 paa activities

  • Weekly photos of campus buildings and lifestyles posted to Facebook

  • Weekly Meetings with Molly

  • ‘Day in the Life of a Pitt Student’ photo album

  • Recommendations for approaching a Pinterest Account

  • Research on Social Media Activity for PAA from start of internship to now

  • Future ideas for organization’s social media

Fall 2012 PAA Activities


Twitter trends

TWITTER Trends


Facebook trends

FACEBOOK Trends


Some findings and recommendations for twitter

  • Activity Timing

  • Engagement

    • ‘Follow’ Relevant Groups or People

    • Want people to see what others Retweet

    • Ex: “RT [insert post] for a chance to win a Christmas gift from PAA”

  • What Not to Tweet: ‘Who Gives A Tweet’

    • Cryptic tweets

    • Repeating old news

    • Using too many # and @ signs

    • Just links without commentary

    • Boring tweets

  • What to Tweet:

    • Funny/Witty

    • Curiosity

    • Relevant Interest

Some Findings and Recommendations for Twitter


Some findings and recommendations for facebook

  • Activity Timing

  • Engagement with Trivia Question

    • Ex: Which Nationality Room did we post a photo of on November 30th?

    • Causes them to scroll through the pages/links

  • How to get more likes:

    • Advertise Trivia Questions and Photo Albums

    • Engage Universities ‘Current’ Students

Some Findings and Recommendations for Facebook


What is pinterest

  • What is Pinterest?

    • “Pinterestlets you organize and share all the beautiful things you find on the web.”

  • Virtual boards

    • ‘Pin’ images and ideas on \the board

    • People can LIKE or FOLLOW the page and link the page to forms of social media

  • Some demographics

What is Pinterest??


Pitt alumni association social media internship fall 2012

Savvypanda.com


What is pinterest1

  • What is Pinterest?

    • “Pinterestlets you organize and share all the beautiful things you find on the web.”

  • Virtual boards

    • ‘Pin’ images and ideas on the board

    • People can LIKE or FOLLOW the page and link the page to forms of social media

  • Demographics

  • What does it look like?

What is Pinterest??


More on pinterest

More on Pinterest…


What i enjoye d

  • Meeting people through photo album sessions

  • Total roughly 110 ‘likes’ for all of my FB albums

  • Understanding further logistics of social media and advertising

  • Homecoming with PAA

  • Video Project?!?

What I Enjoyed


Pitt alumni association social media internship fall 2012

Questions?


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