1 / 16

BCG Matrix for ITC Ltd.

BCG Matrix for ITC Ltd. Ranjan Varma. Structure. Act –I [Lights!]. Governance structure Strategic supervision Strategic management Executive management Core values Nation Orientation; Trusteeship; Excellence; Customer focus; respect for people; Innovation. Vision & Mission statements .

garrett-tucker
Download Presentation

BCG Matrix for ITC Ltd.

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. BCG Matrix for ITC Ltd. Ranjan Varma

  2. Structure

  3. Act –I [Lights!] Governance structure • Strategic supervision • Strategic management • Executive management Core values • Nation Orientation; Trusteeship; Excellence; • Customer focus; respect for people; Innovation

  4. Vision & Mission statements • Vision: Sustain ITC’s position as one of India’s most valuable corporations through world class performance, creating growing value for the Indian economy and the Company’s stakeholders. • Mission: To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value.

  5. Business Mix of ITC Ltd. FMCG • Cigarettes • Foods • Lifestyle Retailing • Greeting, Gifting & Stationery • Safety Matches • AgarbattisPaperboards & Packaging • Paperboards & Specialty Papers • Packaging

  6. Business Mix (Cont’d) Agri - Business• Agri-Exports• e-Choupal• Leaf Tobacco Hotels Group Companies • ITC Infotech; etc.

  7. Business wise Sales data

  8. CAGR during FY 2005-2008

  9. Market share of ITC Ltd. Outstanding market leader • Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports. Gaining market share • Nascent businesses of Packaged Foods & Confectionery, Branded Apparel and Greeting Cards.

  10. Act 2 Market attractiveness & Competitive strength is also important.

  11. Limitations • Assumes market growth rate. A firm may grow the market. • A “Dog” may be helping other products. • High market share/Growth is not the only success factor. • Linkage between market share and profitability is questionable.

  12. The BCG Matrix for ITC Ltd.

  13. Act III - Action- Learning points and conclusions • ? - To be handled with care. • Strategic forays into emerging high growth markets. • E-Choupal is a transformational strategy. • Strong brand building capability will be tested.

  14. Learning points (Cont’d) • Corporate strategy of creating multiple drivers of growth anchored on its core competencies and distribution reach. • Embracing difficult and challenging corporate strategy. (Ex: Paperboards). • EHS philosophy: Contribution to the triple bottom line- Economic, Environment and social capital.

More Related