1 / 18

Which techniques are the advertisers using to get you to buy their product?

Which techniques are the advertisers using to get you to buy their product?. U.S. film actor Charlie Sheen shilling for Parliament Cigarettes…. “Come to Marlboro Country” Featuring tough, adventurous, strong cowboys. “Already enjoyed in more than 70 countries”.

garret
Download Presentation

Which techniques are the advertisers using to get you to buy their product?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Which techniques are the advertisers using to get you to buy their product?

  2. U.S. film actor Charlie Sheen shilling for Parliament Cigarettes…

  3. “Come to Marlboro Country” Featuring tough, adventurous, strong cowboys.

  4. “Already enjoyed in more than 70 countries”

  5. “F-1. Two seats. One’s for you”

  6. “It’s a broken lighter…or a good act. In each Philip Morris, there’s a story.”

  7. Notice their facial expressions. Notice their clothing.

  8. “I choose… an American original” Also notice what the girl in the photo is “choosing.”

  9. “It’s not just a bath. It’s our aromatherapy-meditation-don’t-bother-me-now-or-you’ll-regret-it-later zone.” Notice the colors, the candles, the setting.

  10. “Together with the winners”

  11. When you purchase these cigarettes, you get items for free. A CD case opener and a music download card (above) or a portable radio (below)

  12. Notice all of the similar hats in the crowd. The viewer is supposed to feel like a part of the crowd too.

  13. “Tastes smoother” (…than what?) “Burns slower” (…than what?) “Lasts longer” (…than WHAT?)

  14. You’ve got all those camels just staring at you…just waiting for you to….?

  15. Just a bunch of ordinary guys who want “no bull” (meaning no B.S. – as in cow poop)

  16. “Exceptionally smooth… Extraordinarily mellow… The finest Turkish blend” Notice the colors, the woman’s jewels and clothing, notice the font.

More Related