Chapter 6: The Individual and the Diffusion of Innovations


For use with Strategic Electronic Marketing: Managing E-Business Copyright 2000 South-Western College Publishing. Chapter 6 Slide: 2. LEARNING OBJECTIVES(1):. Define an innovation.Discuss how to speed the acceptance of an innovation.Outline how the individual adoption process works. Explain what a product lifecycle is and how this concept relates to new and older technologies..

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Chapter 6: The Individual and the Diffusion of Innovations

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