Choosing the route to traveler information systems deployment
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Choosing the Route To Traveler Information Systems Deployment. by ITS America ATIS Committee USDOT ITS Joint Program Office Washington State Transportation Center (TRAC). Collection, Consolidation, Dissemination Public-private partnerships Evolving business opportunity

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Choosing the Route To Traveler Information Systems Deployment

by

ITS America ATIS Committee

USDOT ITS Joint Program Office

Washington State Transportation Center (TRAC)


Collection, Consolidation, Dissemination

Public-private partnerships

Evolving business opportunity

Creating revenue potential for public sector

ATIS Overview


New delivery mechanisms

Additional information sources

Changing mix of participants

Emerging public/private partnerships

Don’t know ultimate market potential

ATIS is Evolving


Sorts out business relationships

Describes the local ATIS market

Identifies cost and funding sources

Lists participants and their roles

Accommodates changing needs and technologies

The ATIS Business Plan:


Can it be legally implemented?

Will it be politically supported?

Will it produce the desired level of private sector involvement?

Reality Check


No one ATIS business model is appropriate for all regions.

.


Availability of infrastructure

The need for revenue

Jurisdictional complications

Legal limitations

Willingness to take on risk

Many Factors Affect Choices


Capital

Operations

Planning

Competing Perspectives

Modes

Functions

Highway

Transit

Local

Governments

Sectors

Federal

Regional

Private

Public

State


Public and private sectors have significantly different views about what is important.


Private Sector View

Public Sector View

What’s Important

  • Return on investment

  • Regional coverage

  • National markets

  • Political & constituent support

  • Operation of specific facilities

  • Regional policy goals

  • Social equity


Public Interest vs Private Interest

Crucial

Control

Systems

Public

Snow Pass Line

(VMS)

(HAR)

#800

Call In

Agency Mission

Data Fusion

Customized

Travel Assistance

Individual Driver Route Guidance

6 Year

Transportation Improvement Plan

Less Critical

Private

Modest

Large

Private Business Opportunity


Public sector needs to state its role, then private sector can make its business decisions.


Public Policy or Consumer Market Driven?

Public

Policy

Consumer

Market

Private

Investment

Greater Distribution

of Benefits

PublicControl

Greater Market Acceptance

More Revenue

More Free Information


Greater potential to manage travel demand

Can address issues of accessibility and equity

More public control

More public money required

If Public Policy Driven:


Focus is on creating value for customers

Aimed at specific market segments

Greater potential for private sector revenue

More private investment likely

If Consumer Market Driven:


Most regions will require continued public support for at least the next few years.


Three ATIS Functions:Who will do what?

data

collection

distribution

information

fusion


ATIS Business Model Continuum

PUBLIC-

CENTERED

FUSION

FRANCHISED

FUSION

Private

Control

Private

Funding

Public

Control

Public

Funding

CONTRACTED

FUSION

COMPETITIVE

FUSION


Public

Private

Data

Collection

City Trans. Mgt. System

Transit

Data

Fusion

Company

1

State

Dept. of

Trans.

Information

Distribution

Company

Company

2

3

Transit

$

$

$

City Trans. Mgt. System

End Users

General Public

Data Given Away

Data Sold to

Customers

Public Centered Fusion


Public

Private

Data

Collection

City

State

Company

Transit

Trans.

Dept. of

1

Mgt.

Trans.

System

Data

Fusion

Data Fusion

Company

System

1

Information

Distribution

Company

Company

Company

1

2

3

State

Dept. of

Transit

Trans.

$

$

$

City

Trans.

Mgt.

End Users

System

General Public

Data Given Away

Data Sold to

Customers

Contract Fusion


Public

Private

Data

Collection

City

State

Company

Transit

Trans.

Dept. of

1

Mgt.

Trans.

System

Data

Data

Fusion

Fusion

Services

Company 2

Information

Distribution

Data

Dissemin

-ation

Company 3

Services

State

Dept. of

Transit

Trans.

$

$

$

City

Trans.

Mgt.

End Users

$

System

General Public

Data Given Away

Data Sold to

Customers

Franchised Fusion


Public

Private

Data

Collection

City

State

Transit

Trans.

Dept. of

Mgt.

Trans.

System

Company

$

1

$

$

Data

Fusion

Company

3

$

Information

Distribution

Company

Company

Company

$

1

4

2

State

Dept. of

Transit

Trans.

$

$

$

City

Trans.

Mgt.

End Users

System

$

General Public

Data Given Away

Data Sold to

Customers

Competitive Fusion


Participant interactions

What data will be provided

Use of and restrictions on the data

Cost distribution

How any revenues will be generated and shared

Contracting Mechanisms Govern:


No ONE model is appropriate for all regions

Public support required for the next few years

Public and private views significantly different

Public policy OR consumer market?

Resulting ATIS roles

Choosing the Route


A Process For Developing ATIS Business Plans

Public Sector

Private Sector

Geographic Size

Available Infrastructure

MarketPotential

Level Of Existing Congestion

Available Infrastructure

Public Sector Agencies

Intended Role of the ATIS

Private Companies

Level Of Interest

Revenue Availability

Product Develop-ment

MgmtStructure

Business Structure

(Participant Activities)

Legal Constraints

PoliticalConstraints

Revenue Generation

Contractual Relationships

D

D

C

C

B

B

Business

Plan

A

A

Costs

Revenue

Business Roles/Relationships


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