G lobal C orporate L eadership Managing Donor Relationships ผู้จัดการความสัมพันธ์ของ บริษัท ผู้บริจาค / 기업 기증자 관계 관리 / 管理公司捐赠的关系 Frank Watson Charlie Guare. Bangkok, Thailand – 30 June, 2011. Global Corporate Leadership. Objective:. Global Corporate Leadership (GCL) Overview
Global Corporate Leadership Managing Donor Relationshipsผู้จัดการความสัมพันธ์ของ บริษัท ผู้บริจาค / 기업 기증자 관계 관리 / 管理公司捐赠的关系Frank WatsonCharlie Guare
Bangkok, Thailand – 30 June, 2011
Your Expectations of GCL
Strategies to engage new companies
Strategies to further engage existing partners
What do companies want from their engagement?
How United Ways stay Relevant to Companies
United Way protocols and Account Management
United Way Information Sharing Portal
Deere & Co.
Delta Air Lines, Inc.
The Dow Chemical Company
Eastman Kodak Company
Eli Lilly and Company
Exxon Mobil Corporation
Ford Motor Company
General Mills, Inc.
General Motors Corporation
Goodyear Tire & Rubber Company
Harris Bank and BMO Capital
The Hershey Company
HSBC North America
Illinois Tool Works Inc.
Johnson & Johnson
JPMorgan Chase & Co.
Lockheed Martin Corporation
Lowe’s Companies, Inc.
Marriott International, Inc.
Merck & Co., Inc.
The Mosaic Company
New York Life Insurance Company
Pitney Bowes Inc.
Principal Financial Group
Procter & Gamble
Agilent Technologies, Inc.
Automatic Data Processing, Inc.
Bank of America
The Bank of New York Mellon
Best Buy Co., Inc.
The Boeing Company
Bristol-Myers Squibb Company
C&S Wholesale Grocers, Inc.
Citizens Financial Group, Inc.
Prudential Financial, Inc.
Publix Super Markets, Inc.
Rohm and Haas Company
Shell Oil Company
The Travelers Companies, Inc.
United Technologies Corporation
Valero Energy Corporation
Wal-Mart Stores, Inc.
Ford Motor CompanyAsia Pacific Regional TargetsGlobal Corporate Leadership (GCL)
Others? อื่น ๆ ? 其他？ 기타?
Goal: to drive revenue and relationships
UWW: Amanda Ponzar
Literacy and Education
UWW: Stacey Stewart
UWW: Brian Gallagher
United Way Worldwide
Main Points of Contact
GCL Charlie Guare
+ UW Silicon Valley USA
Key Market United Way
Primary Contact Doug Taylor
UWW: Regional VPs
UWW: Mei Cobb
UWW: Kendra Davis
UWW: Karsten Halusa
UWW: Linda Paulson
United Way Board Seats:
Loyal Contributor Program:
Education, Income and Health Grants:
Disaster Relief Grants:
International Donor Advised Giving (IDAG):
In 2010, 30 cause marketing partnerships brought in $500,000+ in revenue and $4 million+ in value equivalency (ads, visibility, etc.)
Year-round employee engagement through giving and volunteering opportunities
Knowledge of community
Solution providers (vetted NGOs)
Benchmarking regarding corporate peers, best practices
Recognition / Acknowledgement
Year-round connection to United Way resources
Advisor for global, national and local managers and their employees
Coordinated/consistentemployee engagement programs
Elements of program
Reporting / Information
Points of contact
Giving and volunteering
Proven partner for corporate social responsibility (CSR)
Companies view United Way as a resource
Publicize the Campaign —create a buzz:
Can you think of other ways to publicize?
Decorate break rooms with UW theme
children's art contest with UW theme
Videos of Impact Tours
**eWay has targeted email capabilities
Are they engaged with other United Ways in the region?
Leverage board member connections
Understand the mission, vision and goals of the company
Learn more about community activities where employees volunteer in the community
Find out more about their giving and CSR strategy
With limited resources engage the following:
Employee campaign coordinators
Volunteer project leaders
Start with existing donors.
Learn their interests (and record them somewhere).
Talk about what they’re interested in.
Don’t ask for money every time you talk with them.
Give them something to do besides write a check.
Inform them on where their dollars are making a difference.
What it looks like:
The roles of United Way leaders:
- means first, understanding, and then, demonstrating how you can help them meet their goals, concerns and priorities for improving lives and creating lasting community change.
United Way Hungary recognizes GE and the GE Foundation for over $200,000 USD in support for programs to help those in need as a result of the economic downturn.
If company is part of Global Corporate Leadership program…