Engaging BME communities to increase participation. ASA Workshop Nik Trivedi – Head of Consultancy David Mbaziira – Head of Marketing & Communications 7 th July, 2011. Who We Are.
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Handsworth Wood is a diverse ward. The White British community only account for 28.88% of the population size. The largest BME communities are the Indian and Black Caribbean communities. It also has a noticeable Pakistani community.
Lozells and East Handsworth has the highest BME population (82.6%) of all the Birmingham wards. The largest BME communities are the Pakistani, Indian, Black Caribbean and Bangladeshi Communities.
Small Heath – 51% Pakistani, 9% Bangladeshi (largest mosque in UK)
Sandwell has the third highest percentage of BMEresidents in the West Midlands (after Birmingham at 29.6% andWolverhampton at 22.2%). Indian and Black Caribbean groups prominent.
Lack of time and pressures of childcare and domestic duties has been cited as a major barrier to women from ethnic minority communities participating
If you are from a Pakistani or Bangladeshi community evidence suggests that you are more likely to be unemployed, live below the poverty line, have poor health, live in over-crowded accommodation and have inhibited access to general services…all of which greatly impact on their quality of life and their ability to access or indeed prioritise sport and physical activity