Campaign lenth September 10 th to November 30 th 2010 Analysed Períod

2. Campaign lenth • September 10th to November 30th 2010 • Analysed Períod • September 10th to November 30th 2010 • General Objetives : BRANDING Other lineaments of campaign:- Regional Presence- Coverage- knowledge in Centro América - Brand Awarness

3. Windows Live Hotmail

4. Windows Live Hotmail Hired Clicks vs Completed Clicks Completed% 99.39 Hired Clicks Completed Clicks Completed Clicks37.272 Fuente: Microsoft

5. Google • Impressions, Clicks, Days CTR% 0.12 0.14 0.22 % CTR 0.16 % CTR Optimization Coverage by impressions IMPRESSIONS 2.230.429 3.825.214 3.351.150 2.916.675 Impresiones

6. Google • Impressions, Clicks, Days CTR% Hired Clicks vs Completed Clicks Completed % 101.86 Hired Clicks Clicks “El Salvador”8.063 Completed Clicks Clicks “Guatemala”8.076

7. Google Clicks Contratadas vsClicks Cumplidas Hired Clicks vs Completed Clicks Completed % 100 Hired Clicks Completed Clicks CONTENT Total Clicks 7.097 Hired Clicks vs Completed Clicks Completed % 100 Hired Clicks SEARCH Completed Clicks Total Clicks9.042

8. Google Campaign Evolution Impresiones Clicks % CTR