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Presented by: Geoffrey Wiggin Minister-Counselor, FAS/Tokyo. Discussion Guide. Food 2040—Hypothesis, Objective, Outcomes Technology Convergence—Consumer of the Future Vision of Future S tate R equirements The Research Moving Ahead/ Wrap-Up. The Catalyst. Hypothesis.

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Presented by:

Geoffrey Wiggin Minister-Counselor, FAS/Tokyo


Discussion guide
Discussion Guide

  • Food 2040—Hypothesis, Objective, Outcomes

  • Technology Convergence—Consumer of the Future

  • Vision of Future State Requirements

  • The Research

  • Moving Ahead/ Wrap-Up



Hypothesis
Hypothesis

Global wealth creation will drive the emergence of affluent consumers who will demand functional foods that align with their health and wellness lifestyle strategies.


Objective
Objective

Food 2040 will provide decision‐makers a catalyst to define a shared understanding of the infinite opportunities that will arise in the food system due to the convergence of multiple interacting factors.


Outcomes
Outcomes

Food 2040 stakeholders will put research results to work in framing and activating action plans that incorporate this new vision and will begin to define how they will benefit from the next quantum leap in food.


Who will benefit from the next quantum leap in food
Who will benefit from the next quantum leap in food?

  • Who will meet the needs of this future consumer and profit from new opportunities?

  • How will our food production system evolve to meet these needs?

  • How should our global regulatory policy systems transform to meet these needs?


Technology convergence consumer of the future
Technology Convergence—Consumer of the Future


Technology convergence consumer of the future1
Technology Convergence—Consumer of the Future

Next Generation Biotechnology

Cultured Foods

Consumer Driven

Nutrigenomics

Nanotechnology


Vision of future state requirements
Vision of Future State Requirements

  • Today

  • Future

Commodity-based system

Identity-preserved system


Vision of future state requirements1
Vision of Future State Requirements

  • Today

  • Future

  • Few large commercial global registrants of biotech transgenic events

600+ firms seeking to register transgenic and novel technology events


Vision of future state requirements2
Vision of Future State Requirements

  • Today

  • Future

  • Compartmentalized nutrition and wellness model

Integrated medical, food and genomics models that are infinite and evolve exponentially


Vision of future state requirements3
Vision of Future State Requirements

  • Today

  • Future

  • Antiquated transportation systems

A highly sophisticated modern transportation and infrastructure system


Vision of future state requirements4
Vision of Future State Requirements

  • Today

  • Future

  • Middle class development focused on caloric increase

Middle class with means to be increasingly discerning about food choices


Vision of future state requirements5
Vision of Future State Requirements

The future is about the global caloric needs required to feed 9 billion people and planning for macro protein and energy demands

The more compelling opportunity for food system stakeholders to expand margins may be by targeting exciting new consumer-driven identity-preserved markets


The research
The Research

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A unique team for a world-class project



Food and technology biotech and agricultural i nnovation

Research Theme 1

Food and Technology—Biotech and Agricultural Innovation

  • Biotech acceleration

  • Cheap genomics

  • Specialty GM crops

  • Biosensors

  • High-intensity agriculture

  • Automatic agriculture

  • Biopharming


Consumer trends upper and middle c lass asia

Research Theme 2

Consumer Trends—Upper and Middle Class Asia

  • Middle class growth

  • Urbanization

  • Gray Asia

  • Changing diets

  • Diseases of affluence


Competitive and policy regulatory landscape evolving issues and standards

Research Theme 3

Competitive and Policy/Regulatory Landscape—Evolving Issues and Standards

  • Chinese wages rising

  • Regulatory capacity

  • China ascending the food value chain

  • Counterfeiting, adulteration, and intellectual property

  • Asian credit crises

  • Rising transparency

  • Asian freight infrastructure


Agriculture food distribution and packaging transportation and infrastructure

Research Theme 4

Agriculture Food Distribution and Packaging—Transportation and Infrastructure

  • Infrastructure build-out

  • Rising volumes

  • Energy costs

  • Identify preservation and traceability

  • Shifting product mixes

  • Smart packaging


Environment and resources impacts of global growth

Research Theme 5

Environment and Resources—Impacts of Global Growth

  • Water scarcity

  • Soil depletion

  • Scarce fertilizer

  • China’s shrinking farmland

  • Global fishery depletion

  • Food insecurity


Moving ahead wrap up
Moving Ahead/Wrap Up

  • Your support and input

  • Start up funding provided

  • Next steps

  • Rollout in November



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