Presented by: Geoffrey Wiggin Minister-Counselor, FAS/Tokyo. Discussion Guide. Food 2040—Hypothesis, Objective, Outcomes Technology Convergence—Consumer of the Future Vision of Future S tate R equirements The Research Moving Ahead/ Wrap-Up. The Catalyst. Hypothesis.
Geoffrey Wiggin Minister-Counselor, FAS/Tokyo
Global wealth creation will drive the emergence of affluent consumers who will demand functional foods that align with their health and wellness lifestyle strategies.
Food 2040 will provide decision‐makers a catalyst to define a shared understanding of the infinite opportunities that will arise in the food system due to the convergence of multiple interacting factors.
Food 2040 stakeholders will put research results to work in framing and activating action plans that incorporate this new vision and will begin to define how they will benefit from the next quantum leap in food.
Next Generation Biotechnology
600+ firms seeking to register transgenic and novel technology events
Integrated medical, food and genomics models that are infinite and evolve exponentially
A highly sophisticated modern transportation and infrastructure system
Middle class with means to be increasingly discerning about food choices
The future is about the global caloric needs required to feed 9 billion people and planning for macro protein and energy demands
The more compelling opportunity for food system stakeholders to expand margins may be by targeting exciting new consumer-driven identity-preserved markets
A unique team for a world-class project