A view on content
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A view on content. By Jan Færch, Content Manager, Sonofon A/S. Agenda. Short introduction What works and why? Strategic partnerships – why? Moving towards 4G network. Short Introduction. Jan Færch Data specialist (datanom C++) Marketing Manager (IAA diploma) Started in Sonofon in 1999

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A view on content

A view on content

By Jan Færch, Content Manager, Sonofon A/S


Agenda

Agenda

  • Short introduction

  • What works and why?

  • Strategic partnerships – why?

  • Moving towards 4G network


Short introduction

Short Introduction

  • Jan Færch

    • Data specialist (datanom C++)

    • Marketing Manager (IAA diploma)

    • Started in Sonofon in 1999

      • Retail manager

      • Customer trainer

      • Technical marketing manager

      • Project manager

      • Marketing manager

      • Content manager


Agenda1

Agenda

  • Short introduction

  • What works and why?

  • Strategic partnerships – why?

  • Moving towards 4G network


What works and why

What works – and why

Ticket to play

  • Infotainment that:

    • Is relevant and easy to use

    • Supports my way life

    • Makes something easier

  • Lots of good examples

    • Krak, News, SAS, SMS and ”my account” just to name a few…


Agenda2

Agenda

  • Short introduction

  • What works and why?

  • Strategic partnerships – why?

  • Moving towards 4G network


Music as an offering

Music as an offering

  • Will not give us new customers

  • Will not give a positive ROI

    • Gives us a positive brand

    • Helps building loyality

    • Because everyone else has it


The e go music offer

The e•go music offer

  • Mobilehits

    • Own brand

  • Box.dk

    • Politikkens Hus

  • MTV

    • MTV youth brand

  • GAFFA

    • Music Magazine


Box dk and sony ericsson partnership

Launch Event

PR national/local

Julie Concert i Aarhus, Kolding og Copenhagen with VIP treatement for Stamkunder.

Paid for by SonyEricsson

Meet n greet with Julie Bertelsen.

Print campaign

(budget 750.000)

Paid for by BOX

Email campaign towards stamkunder.

Buy your music on your mobile – get 10 tracks for free.

Split payment Sonofon/Box

POS material in All Sonofon Shops

Paid for by SonyEricsson

Box.dk and Sony Ericsson partnership

First 10 tracks for free for VIP costumersBundling ”Buy a musicmobile – get 5 free tracks”

Bannermarketing of selected artists marketing via eventsPrint adds


Sonyericsson and sonofon music tour

Tjecktour 2007 (music event)

Kolding – 12. maj

Viborg – 18.-19. maj

Odense – 18.-19. maj

Frederikshavn – 25.-26. maj

Herning – 26.-27. maj

Skive – 31. maj – 2. juni

Sønderborg – 1.-2. juni

Hillerød 8. juni

Holstebro – 16. juni

Thisted – 22.-23. juni

Slagelse 29. juni

Horsens – 29.-30. juni

Ringkøbing – 7. juli

Ebeltoft – 27. juli

Dybvad – 11. august

København – 17. - 18. august

Demo of Walkman phones og loudspeaker solutions

Demo of TrackId

Service where the mobile records 20 sek of a song playing, recognizes it and offers the costumer to buy it (one klick) on the E•go portal.

SonyEricsson and Sonofon Music tour

CoolService!


Agenda3

Agenda

  • Short introduction

  • What works and why?

  • Strategic partnerships – why?

  • Moving towards 4G network


Moving towards 4g

Moving towards 4G

  • NMT

    • No data transfer possible

  • 2G

    • CSD data (9.6 Kb/s)

  • 2½G

    • HSCSD (14,4 Kb/s)

    • GPRS (55,6 Kb/s)

  • 3G

    • UMTS (396 Kb/s)

  • Turbo-3G

    • HSDPA (1,8 to 14,4 Mb/s)


4g network

4G Network

  • Is not one network, but seamless handover between networks

    • GPRS in the countryhouse

    • HSDPAin the subway/city

    • WLAN In school/at home/at work

    • Bluetoothbetween devices

    • Fixed wirewhen you’re on

  • The best network for the customer and for us.


Possibilities and challenges

Possibilities and challenges

  • What came first?

    • The hen or the eg?

  • Bandwith – services – handsets – supscriptions – critical mass.

  • Learn from Nike

    • Just do it 


Thank you for your time

Thank you for your time

  • Questions?


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