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Mrs. Lolkema Ms. Wadycki Mrs. Verpooten

T. y. p. o. h. y. p. g. a. r. Mrs. Lolkema Ms. Wadycki Mrs. Verpooten. Typography Definition. Typography is the study of type and font. It started as far back as the Gutenberg press. r. r. serif. No serif. Typography Classifications. 1. Serif fonts

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Mrs. Lolkema Ms. Wadycki Mrs. Verpooten

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  1. T y p o h y p g a r Mrs. Lolkema Ms. Wadycki Mrs. Verpooten

  2. Typography Definition • Typography is the study of type and font. • It started as far back as the Gutenberg press.

  3. r r serif No serif Typography Classifications • 1. Serif fonts • Serif means “foot” in Latin. • These fonts have “feet” on each of their strokes.

  4. Serif Fonts • Are easy to read because the little feet carry your eye from letter to letter. • Are usually used for large bodies of text, like stories.

  5. Common Serif Fonts • Times New Roman • Garamond • Georgia • Palatino Linotype

  6. r r serif No serif Typography Classifications • 2. Sans Serif fonts • Sans means “without” in Latin • These have no marks on the strokes of the letters.

  7. Sans Serif Fonts • Are easy to read if they are large because they are very simple. • Are usually used for small portions of text, like headlines & captions.

  8. Common Sans Serif Fonts • Arial • Helvetica • Chantilly • Tahoma • Comic Sans

  9. Typography Classifications • 3. Text Black Fonts • Very old, block looking fonts Text Black

  10. Text Black Fonts • Are very difficult to read because they are so ornate. • Are usually used for nameplates and anything that needs to look stately or old.

  11. Common Text Black Fonts • Engraver’s Old English

  12. Typography Classifications • 4. Script/Cursive fonts • Are made to look like handwriting. Commercial Script

  13. Cursive/Script Fonts • Are difficult to read because they tend to be thin and small. • Should only be used for large headlines.

  14. Common Cursive/Script Fonts • Commerical Script • French Script • Lucida Handwriting • Monotype Corsiva

  15. Typography Classifications • 5. Decorative Fonts • Most recent type of font • “Fun” fonts Crayon

  16. Decorative Fonts • Are easy usually difficult to read. • Should only be used in small quantities. • Should never be used in multiple places on one page.

  17. Common Decorative Fonts • Ravie • Fatback • Edith • Delaney

  18. Font Families • These are fonts that have the same name and look almost the same. • Like you and your family!

  19. Font Families • Are used to give unity to a publication while still giving designers a few options to work with.

  20. A Font Family • Antique Olive • Antique Olive Compact • Antique Olive Light

  21. Another Font Family • Eras Bold • Eras Demi • Eras Medium • Eras Light

  22. Mixing Fonts When using two fonts on the same page, the main goal is contrast.

  23. Mixing Fonts 1. Mix a sans serif with a serif. gettin’ schooled

  24. Mixing Fonts 2. Mix a thin with a thick. Makin’ it My way

  25. Fonts Convey Mood Remember that fonts are a tool in telling a story. The fonts you pick should match your story

  26. Fonts and Mood Bullies Stand up to

  27. Fonts and Mood Kids Letting kids be

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