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“Explore our heritage, experience our culture.”

A World Heritage Destination. “Explore our heritage, experience our culture.”. COUNCIL PRESENTATION. RTO 10. RTO 11. Lanark County. New RTO Regions The Great Waterway Ontario’s Highlands Ottawa Region. RTO 9. PARTNERS. Founding Partners 12 Municipalities Parks Canada.

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“Explore our heritage, experience our culture.”

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  1. A World Heritage Destination “Explore our heritage, experience our culture.” COUNCILPRESENTATION

  2. RTO 10 RTO 11 Lanark County • New RTO Regions • The Great Waterway • Ontario’s Highlands • Ottawa Region RTO 9

  3. PARTNERS • Founding Partners • 12 Municipalities • Parks Canada • Project Partners • Ministry of Tourism • OTMPC • CFDCs • Ministry of Culture • Ottawa Tourism • Marketing Partners • Tourism Businesses • Chambers of Commerce

  4. 2013 FUNDING • Base Funding • 11 Municipalities • $53k leveraged • + Project funding • Ministry of Tourism • OTMPC • CFDCs / EODP • Ministry of Culture • + Marketing Partners • Tourism Businesses • Chambers of Commerce • Ottawa Tourism • Parks Canada

  5. Evolution of the RHRTA • Phase 1 Cultural Study 2004 • Phase 2 Corporation formed& ED hired 2006 • Phase 3 Develop partnerships & marketing 2007-2008 • Phase 4 Destination Development 2008-2010 • Phase 5 Strategic Alliances & Development 2011-2013

  6. MARKETING • TRADE SHOWS & MARKETPLACES • PUBLICATIONS • WEBSITES www.rideauheritageroute.ca www.circuitpatrimonialrideau.ca • CO-OP ADVERTISING • FAM TOURS • SIGNAGE • KIOSKS

  7. TRADE SHOWS Apr 1-4 Canada Media Marketplace – (U.S. media – 32 leads) Apr 17-20 Quebec Travel Trade Sales Mission (Tour Operators & CAA) May 2-5 TMAC Show in Fredericton (Canadian Media - 24 quality leads) May 31 VIA Destinations Show June 1 Dundas Square Show - PADDLING FOCUS July 2-3 Rideau Days at Kingston Tourist Office (set up RHR booth) Aug 25 Race the Runway at Russ Beach Airport (Smiths Falls) Aug 6 Rideau Canal Festival / Col By Day at Ottawa locks SIGNAGE (city of Ottawa) Highlights - 2012

  8. May 1 Beijing Radio Media Tour (OTMP sponsored) June 2-3 Japanese Travel media tour (Cycling focus / OTMP sponsored) June 14-15 Uniglobe Quebec travel trade fam (coop with 1000 islands) June 30-July 3 West Jest magazine houseboat media tour July 17-18 Chinese CTC Film Shoot (CTC / OTMP sponsored) Aug 11 CJAD Radio Show (Montreal) Sept 21-23 ProméTour QUEBEC Travel Trade Fam (Régis Boileau) Oct 3-4 Japanese Blogger along the RHR (OTMP sponsored) Oct 4 British Jaguar Club drive up the RHR (Ottawa Tourism partnership) Highlights – 2012 Fam Tours

  9. 2012 FREE INK (PRESS COVERAGE) • Prince George Press Jan Cruising the Rideau • Rochester Magazine Feb Riding the Rideau • Moon Handbook June 2012 edition • Zoomer Magazine July On Voyageur • enRoute AC inflight Mag Sept Tour & Taste the Rideau • The Montrealer Sept Discovering Eastern Ont • Ottawa Family living mag Fall Weekend Getaways • Igor Kravchenko Fall Professional photo shoot (posted Fam photos on Google earth – over 3,000 views for each photo in just 3 months Over 1.8 Million in Free Ink

  10. STRATEGIC DIRECTION 2013 SEO & Social Media Paddle Development Trade Show Mentor Program (EODP-CFDC)

  11. STRATEGIC ALLIANCES Parks Canada Ministry of Tourism Ontario Tourism Marketing Partnership - OTMP RTO 11 –Ontario Highlands RTO 9 – The Great Waterway Travel Media Association of Canada Ottawa Tourism / Kingston Tourism RHRTA provides valuable communication opportunities & awareness for Smiths Falls’ $12,000 investment

  12. Thank you for your Partnership We couldn’t do it without you!

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