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WARP – hub:raum Accelerator How to make money with an app ? hub:raum Krakow , 30-11-2013 PowerPoint PPT Presentation


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WARP – hub:raum Accelerator How to make money with an app ? hub:raum Krakow , 30-11-2013. #2007. @ StefanBielau. # TheTimesTheyAreA-Changin …FAST!. # TheTimesTheyAreA-Changin …FAST! Thomas J. Watson (CEO IBM, 1915-1956):

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WARP – hub:raum Accelerator How to make money with an app ? hub:raum Krakow , 30-11-2013

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Warp hub raum accelerator how to make money with an app hub raum krakow 30 11 2013

WARP – hub:raum Accelerator

Howtomakemoney

with an app?

hub:raum Krakow, 30-11-2013


Warp hub raum accelerator how to make money with an app hub raum krakow 30 11 2013

#2007


Warp hub raum accelerator how to make money with an app hub raum krakow 30 11 2013

@StefanBielau


Warp hub raum accelerator how to make money with an app hub raum krakow 30 11 2013

#TheTimesTheyAreA-Changin…FAST!


Warp hub raum accelerator how to make money with an app hub raum krakow 30 11 2013

#TheTimesTheyAreA-Changin…FAST!

Thomas J. Watson (CEO IBM, 1915-1956):

“Wisdom is the power to put our time and our knowledge to the proper use”

"I think there is a world market for maybe five computers”


Warp hub raum accelerator how to make money with an app hub raum krakow 30 11 2013

#Opportunities


Warp hub raum accelerator how to make money with an app hub raum krakow 30 11 2013

#Opportunities


Warp hub raum accelerator how to make money with an app hub raum krakow 30 11 2013

#Challenges


Warp hub raum accelerator how to make money with an app hub raum krakow 30 11 2013

#Challenges


Warp hub raum accelerator how to make money with an app hub raum krakow 30 11 2013

#Challenges


Warp hub raum accelerator how to make money with an app hub raum krakow 30 11 2013

#Challenges


Warp hub raum accelerator how to make money with an app hub raum krakow 30 11 2013

#Opportunities>Challenges

Choosing a proper monetization model is one of very first steps before building an app, it affects all following milestones.

Be smart, think first and ask the right questions….


Warp hub raum accelerator how to make money with an app hub raum krakow 30 11 2013

  • #Mobile – Monetization Models

  • Advertising

  • Paid

  • Freemium

  • Subscription

  • Sponsorship

  • White Label / SaaS

  • Work forHire


Warp hub raum accelerator how to make money with an app hub raum krakow 30 11 2013

  • #Advertising

  • Formats


Warp hub raum accelerator how to make money with an app hub raum krakow 30 11 2013

  • #Advertising

  • Networks vs. Direct Sales


Warp hub raum accelerator how to make money with an app hub raum krakow 30 11 2013

  • #Advertising

  • Network – whichone, istherightone?

    • support yourformats

    • portfolio fit

    • localkeyaccount (at least same time zone)

    • references: talk tootherpublishers

    • payoutscheme

    • reportingquality


Warp hub raum accelerator how to make money with an app hub raum krakow 30 11 2013

  • #Advertising

  • Directsales

    • reach: chicken-egg problem

    • uniqueformat = good & bad

    • Dogfooding


Warp hub raum accelerator how to make money with an app hub raum krakow 30 11 2013

  • #Advertising

  • Prices & Revenue


Warp hub raum accelerator how to make money with an app hub raum krakow 30 11 2013

  • #Advertising

  • Prices & Revenue


Warp hub raum accelerator how to make money with an app hub raum krakow 30 11 2013

  • #Advertising

  • Prices & Revenue

  • Average Daily User Sessions?

  • AverageMinutes per Session?

  • Ad Impressions per Minute (=Capping)?

  • Fill rate?

  • eCPM?


Warp hub raum accelerator how to make money with an app hub raum krakow 30 11 2013

#Paid


Warp hub raum accelerator how to make money with an app hub raum krakow 30 11 2013

  • #Freemium

  • IAP, F2P, Lite, Hybrid


Warp hub raum accelerator how to make money with an app hub raum krakow 30 11 2013

  • #Subscription

  • Google Play: “Sell content, services, or features to users from inside your app with recurring monthly or annual billing.

  • Apple App Store: “Auto-renewable subscriptions allow users to purchase in-app content, and the purchase is automatically renewed at the end of the period unless the user chooses to cancel the subscription.”


Warp hub raum accelerator how to make money with an app hub raum krakow 30 11 2013

#Subscription


Warp hub raum accelerator how to make money with an app hub raum krakow 30 11 2013

#Sponsorship


Warp hub raum accelerator how to make money with an app hub raum krakow 30 11 2013

  • #White-Label / SaaS

  • Kickstarter (for apps: AppBackr)

  • Apptopia, SellAnApp, Appslit

  • componentmarketplace

    • Verious

    • Amazon

    • Appcelerator Open Mobile

    • Binpress

    • ChupaMobile


Warp hub raum accelerator how to make money with an app hub raum krakow 30 11 2013

#WorkForHire


Warp hub raum accelerator how to make money with an app hub raum krakow 30 11 2013

#theBIGquestion

Which monetization model works best for

my mobile business?


Warp hub raum accelerator how to make money with an app hub raum krakow 30 11 2013

  • #theBIGquestion

  • …it always depends…

  • Potential market & size

  • Target group

  • Benchmark

  • Category

  • Budget

  • Scale


Warp hub raum accelerator how to make money with an app hub raum krakow 30 11 2013

@StefanBielau

[email protected]

www.stefanbielau.com

Thankyou!


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