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WARP – hub:raum Accelerator How to make money with an app ? hub:raum Krakow , 30-11-2013 PowerPoint PPT Presentation


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WARP – hub:raum Accelerator How to make money with an app ? hub:raum Krakow , 30-11-2013. #2007. @ StefanBielau. # TheTimesTheyAreA-Changin …FAST!. # TheTimesTheyAreA-Changin …FAST! Thomas J. Watson (CEO IBM, 1915-1956):

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WARP – hub:raum Accelerator How to make money with an app ? hub:raum Krakow , 30-11-2013

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WARP – hub:raum Accelerator

Howtomakemoney

with an app?

hub:raum Krakow, 30-11-2013


#2007


@StefanBielau


#TheTimesTheyAreA-Changin…FAST!


#TheTimesTheyAreA-Changin…FAST!

Thomas J. Watson (CEO IBM, 1915-1956):

“Wisdom is the power to put our time and our knowledge to the proper use”

"I think there is a world market for maybe five computers”


#Opportunities


#Opportunities


#Challenges


#Challenges


#Challenges


#Challenges


#Opportunities>Challenges

Choosing a proper monetization model is one of very first steps before building an app, it affects all following milestones.

Be smart, think first and ask the right questions….


  • #Mobile – Monetization Models

  • Advertising

  • Paid

  • Freemium

  • Subscription

  • Sponsorship

  • White Label / SaaS

  • Work forHire


  • #Advertising

  • Formats


  • #Advertising

  • Networks vs. Direct Sales


  • #Advertising

  • Network – whichone, istherightone?

    • support yourformats

    • portfolio fit

    • localkeyaccount (at least same time zone)

    • references: talk tootherpublishers

    • payoutscheme

    • reportingquality


  • #Advertising

  • Directsales

    • reach: chicken-egg problem

    • uniqueformat = good & bad

    • Dogfooding


  • #Advertising

  • Prices & Revenue


  • #Advertising

  • Prices & Revenue


  • #Advertising

  • Prices & Revenue

  • Average Daily User Sessions?

  • AverageMinutes per Session?

  • Ad Impressions per Minute (=Capping)?

  • Fill rate?

  • eCPM?


#Paid


  • #Freemium

  • IAP, F2P, Lite, Hybrid


  • #Subscription

  • Google Play: “Sell content, services, or features to users from inside your app with recurring monthly or annual billing.

  • Apple App Store: “Auto-renewable subscriptions allow users to purchase in-app content, and the purchase is automatically renewed at the end of the period unless the user chooses to cancel the subscription.”


#Subscription


#Sponsorship


  • #White-Label / SaaS

  • Kickstarter (for apps: AppBackr)

  • Apptopia, SellAnApp, Appslit

  • componentmarketplace

    • Verious

    • Amazon

    • Appcelerator Open Mobile

    • Binpress

    • ChupaMobile


#WorkForHire


#theBIGquestion

Which monetization model works best for

my mobile business?


  • #theBIGquestion

  • …it always depends…

  • Potential market & size

  • Target group

  • Benchmark

  • Category

  • Budget

  • Scale


@StefanBielau

stefan@stefanbielau.com

www.stefanbielau.com

Thankyou!


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