Susan B. Foerster, Chief Cancer Prevention and Nutrition Section California Department of Health Services Oregon Division of Health Portland, OR February 11, 2003. Moving the Needle to Healthy Eating and Active Living for All: Strategies for Policy, (Systems) and Environmental Change.
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Susan B. Foerster, ChiefCancer Prevention and Nutrition SectionCalifornia Department of Health ServicesOregon Division of HealthPortland, OR February 11, 2003
Moving the Needle to Healthy Eating and Active Living for All:Strategies for Policy, (Systems) and Environmental Change
California Nutrition NetworkDefinition of Social Marketing
“…The use of commercial marketing approaches
to achieve a social goal…
includes the traditional mix of advertising, public relations, promotion, and personal sales, and adds
consumer empowerment, community development, partnership, media advocacy, and
National(5 A Day, Food Stamp Outreach, Team Nutrition, Changing the Scene, Verb Campaign, etc.)
State(5 a Day, Nutrition Network, CPL, state agencies and organizations)
Counties, Cities, School Districts(Local Governments)
* Rothschild, Journal of Marketing, 1999