Content drives active engagement, builds brand familiarity and consideration. Martha Peterson July 16, 2008. The ‘brand idea’ has emerged as the key concept for brand owners. Successful brand ideas….
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Content drives active engagement, builds brand familiarity and consideration
July 16, 2008
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► Content can build brand familiarity
The best contain an element of conflict which transmits energy
Brand ideas are half strategic and half creative, but most importantly, they make consumers think and act in new ways
Genworth Case:Content is a powerful vehicle for a regulated brand
CONTENT IS A SPRINGBOARD FOR BUSINESS