Content drives active engagement, builds brand familiarity and consideration. Martha Peterson July 16, 2008. The ‘brand idea’ has emerged as the key concept for brand owners. Successful brand ideas….
July 16, 2008
Purchase/recommendation funnel dialog with its consumers
Media Support $
ConsiderationActivation programs drive end of the funnel conversion
► Content can build brand familiarity
Brand ideas are half strategic and half creative, but most importantly, they make consumers think and act in new waysBrand ideas are a point of view on the world
CONTENT IS A SPRINGBOARD FOR BUSINESS