berlin.de - Four Years Experience

1. www.berlin.de - Four Years Experience Barcelona, March 21th 2003 Horst Ulrich Der Regierende Bürgermeister von Berlin - Senatskanzlei - Landesredaktion “berlin.de” Berliner Rathaus 10173 Berlin Tel +49-30-9026 2540; Fax +49-30-9026 2285 eMail: horst.ulrich@skzl.berlin.de

2. “berlin.de” in Figures Comprehensive Offer: • more than 90.000 pages • ca. 130 web-sites of administration High Usage: • ca. 15 Mio. pageviews per month • ca. 3 Mio. visitors

3. eGovernment – Main Obstacles • Insufficient knowledge of the new possibilities • Inadequate expertise • Fear of too excessiv demands • High organizational and financial requirements at the beginning

4. Quid pro Quo Arrangement Private Operator: ·establishment and operation of the entire platform ·supplementing of the content ·free basic Web pages ·content-management tool ·digital signature ande-payment ·marketing and distribution • Land Berlin: • Domain „berlin.de“ • official legimitation • Land‘s content • Interface to intranet • Land‘s infrastructur

5. Problems Land ... • decentralization of IT-responsibilty • favouring own web sites outside the “berlin.de” platform • inadequate staffing levels and qualification • restrictive view of security • lack of interest and motivation on working level • missing attention on the level of the political leadership Problems ... Problems Operator ... • much too optimistic business plans • decline of the internetmarket • obligation to supply a complete portal • restriction of commercial activities by operating contract • competition with the other Berlin portals • lack of profitability

6. Folie: egs - vertraulich, nur zur persönlichen Kenntnisnahme Transaction-Oriented Business Model Example Registration Records

7. Folie: egs - vertraulich, nur zur persönlichen Kenntnisnahme What Can be Saved ...