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數位公關的病毒行銷操作解析 PowerPoint PPT Presentation


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Angela Guo. 數位公關的病毒行銷操作解析. 病毒行銷其實是一門心理學. 窺探性、 神秘性. 模仿性. 爭議性. 自身相關性. 匿名者轉寄的「幸運信」 內容:「讀完這封信後,請在幾小時(天)後傳給20個 人,否則你將會有厄運」… 感冒喉嚨痛時 →喝 沙士 + 鹽巴 會好!. 病毒是具有傳染力的!. 病毒式行銷從何而來 ?. 好笑的 感動的 懸疑的. 朋友. 朋友的朋友. 選擇 與你氣味相近的做分享. 訊息傳遞要正確!. 思考一:你覺得成效 ( kpi ) 會是什麼?. = ?. 人氣 < 影片瀏覽數 < 收視率

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數位公關的病毒行銷操作解析

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Angela guo

Angela Guo


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-- --From: [email protected]: [email protected]; [email protected]; [email protected]; [email protected]; [email protected]: Date: Fri, 28 Nov 2008 06:07:20 +0000

Dear Jennifer,ppt MSN space JackYH LiuSenior Media [email protected] TaiwanOffice: + 6-02-37251307Fax: +886-02-27587220E-mail: [email protected]

Date: Fri, 28 Nov 2008 14:11:07 +0800From: [email protected]: [email protected]: Fwd:

Dear Trisan:onlineTks

Jennifer LeeMarketing Director Gmeimei Corp.


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