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數位公關的病毒行銷操作解析 - PowerPoint PPT Presentation


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Angela Guo. 數位公關的病毒行銷操作解析. 病毒行銷其實是一門心理學. 窺探性、 神秘性. 模仿性. 爭議性. 自身相關性. 匿名者轉寄的「幸運信」 內容:「讀完這封信後,請在幾小時(天)後傳給20個 人,否則你將會有厄運」… 感冒喉嚨痛時 →喝 沙士 + 鹽巴 會好!. 病毒是具有傳染力的!. 病毒式行銷從何而來 ?. 好笑的 感動的 懸疑的. 朋友. 朋友的朋友. 選擇 與你氣味相近的做分享. 訊息傳遞要正確!. 思考一:你覺得成效 ( kpi ) 會是什麼?. = ?. 人氣 < 影片瀏覽數 < 收視率

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數位公關的病毒行銷操作解析

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Angela Guo



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-- --From: paigou@hotmail.comTo: jennifer@gmeimei.com.tw; ingridyc.huang@ogilvy.com; jackyh.liu@ogilvy.com; tracyyj.lee@ogilvy.com; cainjj.huang@ogilvy.comSubject: Date: Fri, 28 Nov 2008 06:07:20 +0000

Dear Jennifer,ppt MSN space JackYH LiuSenior Media PlannerNeo@Ogilvy TaiwanOffice: + 6-02-37251307Fax: +886-02-27587220E-mail: Jackyh.liu@ogilvy.com

Date: Fri, 28 Nov 2008 14:11:07 +0800From: jennifer@gmeimei.com.twTo: Tristan1369@hotmail.comSubject: Fwd:

Dear Trisan:onlineTks

Jennifer LeeMarketing Director Gmeimei Corp.


MSN

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http://60.248.108.74/WindowsMobile/web/index.html


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