1 / 11

Marketing Principles for Thomson Holidays

PPT on marketing principles for Thomson holidays including its macro and micro environmental factors to attract the customers to gain more profit as well as maintaining the valuable services - Global Assignment Help Australia

Download Presentation

Marketing Principles for Thomson Holidays

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Marketing principles Thomson holidays

  2. Macro environmental factors:

  3. Micro environmental factors:

  4. TO BUY COMPLETE ASSIGNMENTContact us:

  5. Task 1:

  6. Task 2:

  7. Task 3:

  8. Task 4:

  9. TO BUY COMPLETE ASSIGNMENTContact us:

  10. References • Atuma, B., 2011. Macro and micro environment of business. • Sashi, C, and. Kudpi, V., 2001. Market selection and procurement decisions in B2B markets. Management Decision. • Serre, D. and Chevalier, C., 2012. Marketing travel services to senior consumers. Journal of Consumer Marketing. • Shoham, S, and Makovec, M., 2003. Consumer Buying Behavior. Journal of Consumer Marketing. • Aljukhadar, M, and Senecal, S., 2011. Segmenting the online consumer market", Marketing Intelligence & Planning. • Craig, T, and Campbell, D., 2012. Organisations and the Business Environment. 2nd ed. Routledge. • Davidow, M., 2001. Tourism and Hospitality in the 21st Century. International Journal of Service Industry Management.

More Related