Ethos arguments based on character
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Ethos- arguments based on character. Michael Bobian Billy Krautkramer UN2001. Understanding How Ethos arguments work. Character Authority on issue? Trustworthiness about certain issue Motives addressing an issue Examples Car guy vs. consumer reports vs. automobile ads

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Ethos arguments based on character

Ethos- arguments based on character

Michael Bobian

Billy Krautkramer

UN2001


Understanding how ethos arguments work
Understanding How Ethos arguments work

  • Character

  • Authority on issue?

  • Trustworthiness about certain issue

  • Motives addressing an issue

  • Examples

    • Car guy vs. consumer reports vs. automobile ads

    • Doctor vs. coach vs. friend

  • Turn to professionals


Claiming authority
Claiming Authority

  • Ask yourself-

    • What does he/she know about the subject?

    • What has he/she done to be knowledgeable about he subject?

    • Why should I pay attention?

  • Audience analysis

    • Explicit establishment

    • Implicit establishment

  • Examples

    • Professors with their schools

    • Bureaucrats with their agencies


Establishing credibility
Establishing Credibility

Provide evidence to support reasonable claims

Connect to core principles

Offer respect

Admit limitations

Direction


Coming clean about motives
Coming Clean about Motives

Express Connections to topic

Discuss possible conflicts of interest

Be Direct


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