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iPod PowerPoint PPT Presentation


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iPod. (And How It Help Apple Take Over the World). iPod Background. Introduced on October 23, 2001 First iPod had a 5 GB hard drive Steve Jobs said it would put, "1000 songs in your pocket." . More iPod Background. The iPod was named by a freelance copywriter, Vinnie Chieco.

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iPod

(And How It Help Apple Take Over the World)


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iPod Background

  • Introduced on October 23, 2001

  • First iPod had a 5 GB hard drive

  • Steve Jobs said it would put, "1000 songs in your pocket."


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More iPod Background

  • The iPod was named by a freelance copywriter, Vinnie Chieco.

  • He thought of the name after remembering the movie, “2001: A Space Odyssey”.

  • Apple had the name registered for internet kiosks that they had never used.


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New Styles, New Storage

  • Since the release of the first iPod, Apple has released 3 new iPods: the iPod Mini, the iPod Nano, and the iPod Shuffle.

  • They have also released an iPod Photo and iPod Video.


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New Styles, New Storage

  • As the new iPods were introduced, customers were also given a choice of how large of a hard drive they wanted. iPods now came in storage capacities from 512 MB to 80 GB.


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High Demand = High Profits

  • Since MP3 players were introduced into the market, iPod has held a major portion of the profits.

  • The iPod has increased in sales from selling 125,000 in the first fiscal quarter to selling over 21 Million is the last fiscal quarter.


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High Demand = High Profits

  • Effective Advertising and Limited Edition iPods have also help Apple sell the MP3 player.

  • Limited Edition examples: iPods with Madonna autograph; the U2, How to Dismantle an Atomic Bomb, edition; Apple even came out with a Harry Potter Edition.


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High Demand = High Profits

  • While the actual iPod is a constant seller, Apple has also made lots of money off iPod accessories.

  • Earphones, iTrips, Speaker Systems and many other extras has also helped Apple’s revenue.


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High Demand = High Profits

  • One major adventure that has created money for Apple was the launch of iTunes.

  • At about $1 dollar a song, and if the user actually paid for all their songs from iTunes, the average iPod would hold over $10,000 dollars worth of music.


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What Does This Mean for Apple?

  • The giant success of Apple’s iPod, along with Apple’s other products, has created an average company profit of nearly $1 Billion dollars per quarter.


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What Does the Future Market Hold?

  • While iPods will, predictably, still hold the majority of MP3 sales, other companies are trying to also cash in.

  • One example is Microsoft’s Zune.


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Sources:

  • www.wikipedia.com

  • http://www.wired.com/news/columns/cultofmac/0,71956-2.html

  • http://www.apple.com/pr/library/2002/jan/16results.html

  • http://www.apple.com/pr/library/2007/01/17results.html

  • http://www.macworld.com/news/2002/12/10/ipod/index.php


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