slide1
Download
Skip this Video
Download Presentation
iPod

Loading in 2 Seconds...

play fullscreen
1 / 13

IPod - PowerPoint PPT Presentation


  • 292 Views
  • Uploaded on

iPod. (And How It Help Apple Take Over the World). iPod Background. Introduced on October 23, 2001 First iPod had a 5 GB hard drive Steve Jobs said it would put, "1000 songs in your pocket." . More iPod Background. The iPod was named by a freelance copywriter, Vinnie Chieco.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'IPod' - gagan


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1

iPod

(And How It Help Apple Take Over the World)

ipod background
iPod Background
  • Introduced on October 23, 2001
  • First iPod had a 5 GB hard drive
  • Steve Jobs said it would put, "1000 songs in your pocket."
more ipod background
More iPod Background
  • The iPod was named by a freelance copywriter, Vinnie Chieco.
  • He thought of the name after remembering the movie, “2001: A Space Odyssey”.
  • Apple had the name registered for internet kiosks that they had never used.
new styles new storage
New Styles, New Storage
  • Since the release of the first iPod, Apple has released 3 new iPods: the iPod Mini, the iPod Nano, and the iPod Shuffle.
  • They have also released an iPod Photo and iPod Video.
new styles new storage5
New Styles, New Storage
  • As the new iPods were introduced, customers were also given a choice of how large of a hard drive they wanted. iPods now came in storage capacities from 512 MB to 80 GB.
high demand high profits
High Demand = High Profits
  • Since MP3 players were introduced into the market, iPod has held a major portion of the profits.
  • The iPod has increased in sales from selling 125,000 in the first fiscal quarter to selling over 21 Million is the last fiscal quarter.
high demand high profits7
High Demand = High Profits
  • Effective Advertising and Limited Edition iPods have also help Apple sell the MP3 player.
  • Limited Edition examples: iPods with Madonna autograph; the U2, How to Dismantle an Atomic Bomb, edition; Apple even came out with a Harry Potter Edition.
high demand high profits8
High Demand = High Profits
  • While the actual iPod is a constant seller, Apple has also made lots of money off iPod accessories.
  • Earphones, iTrips, Speaker Systems and many other extras has also helped Apple’s revenue.
high demand high profits9
High Demand = High Profits
  • One major adventure that has created money for Apple was the launch of iTunes.
  • At about $1 dollar a song, and if the user actually paid for all their songs from iTunes, the average iPod would hold over $10,000 dollars worth of music.
what does this mean for apple
What Does This Mean for Apple?
  • The giant success of Apple’s iPod, along with Apple’s other products, has created an average company profit of nearly $1 Billion dollars per quarter.
what does the future market hold
What Does the Future Market Hold?
  • While iPods will, predictably, still hold the majority of MP3 sales, other companies are trying to also cash in.
  • One example is Microsoft’s Zune.
sources
Sources:
  • www.wikipedia.com
  • http://www.wired.com/news/columns/cultofmac/0,71956-2.html
  • http://www.apple.com/pr/library/2002/jan/16results.html
  • http://www.apple.com/pr/library/2007/01/17results.html
  • http://www.macworld.com/news/2002/12/10/ipod/index.php
ad