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The Real Food Trend

The Real Food Trend. The way that Australians shop, cook, eat and think about food has been changing of late: The real home-cooked meal – a typical meal is now freshly prepared and shared with the whole family We ’ re cooking more, and enjoying it! Fresh food is best Health is our motivator

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The Real Food Trend

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  1. The Real Food Trend The way that Australians shop, cook, eat and think about food has been changing of late: • The real home-cooked meal – a typical meal is now freshly prepared and shared with the whole family • We’re cooking more, and enjoying it! • Fresh food is best • Health is our motivator • Healthy food is a healthy investment • Where are we heading? The search for authenticity Research commissioned by Meat & Livestock Australia (MLA) 2008

  2. Real Food Festival – Sunshine Coast • The Real Food Festival is a fantastic celebration of the wonderful variety of food that Sunshine Coast producers, manufacturers and restaurants have to offer, and a brilliant way to talk, taste and buy from them. • The various events, demonstrations, discussions and other activities throughout the weekend mean that the Festival has something for everyone and is a great way for people to support the best of Sunshine Coast regional food.

  3. Event Organiser – Lena Smeaton • Director, Smeaton Hackett Events - event management company ‘committed to promoting the organic industry’ • 25 years experience in sales, marketing, project and event management • Passionate about creating experiential events to highlight and bring real food & a clean, green, sustainable world to everyone • In-depth knowledge and extensive range of contacts and relationships within the organic industry • Created & organises the “Organic Expo & Green Show International” - Oceania Pacific’s premier organic & green trade, industry & consumer show, now in its 7th year. 200+ exhibitors, 8000 attendees. Running annually in NSW & VIC.

  4. Event Organiser – Julie Shelton • Proprietor, Forage - local food sourcing and distribution, servicing hospitality industry and retail • Founding leader, Slow Food Sunshine Coast Hinterland: not-for-profit group, part of international Slow Food organisation, supporting small-scale producers of food that is good, clean and fair • Ran a diversified, integrated organic farm for 10 years • Extensive knowledge and personal relationships with food producers, chefs, retailers and other food & beverage stakeholders • Conducted Food Security Assessment for SCRC as part of Council’s Energy Transition Plan development (Oct 08) • 2008 Winston Churchill Memorial Trust Fellow: Nourishing Local Food - research undertaken in USA, Ireland, UK, France and Italy

  5. Real Food Festival - Program

  6. Our key messages Authentic Relaxing Connected Join us for an authentic food experience: eat good food close to where the ingredients are produced, and prepared by people who live in the Region Enjoy the beautiful, natural environment and relaxing ambience away from urban busy-ness Celebrate with us the mutually beneficial relationships along the food chain

  7. Participating restaurants (as at 23 Feb) • Spicers Clovelly Estate - Montville • Reserve Restaurant Cellar - Maleny • Spicers Tamarind - Maleny • Pomodoras on Obi – Maleny • Wild Rocket @ Misty’s – Montville • Flaxton Gardens – Flaxton • Le Relais Bressan – Flaxton • Chez Claude – Woombye • Flame Hill Winery – Montville • Maleny Manor - Maleny

  8. Saturday, 30 July - activities • Cooking classes • Farm tours • Cob oven building workshop • Edible school garden tour • Special themed Eumundi Market • Walks • Backyard food production workshops • Health & well-being talks

  9. Sunday, 31 July – Celebrate!

  10. Sunday, 31 July – Celebrate! • Farm animals & children’s activities • Stallholders: • Garden suppliers; produce & farm suppliers; small-scale primary producers; value-adding enterprises; artisanal producers; artists; bookshops; kitchenware suppliers; restaurants; cafes; food stalls • Community Groups: • Permaculture; Landcare; health & diet interest; schools • Growing shed talks & cooking demonstrations • Dig Your Dinner school competition • Food & Beverage Cup

  11. To contact us Real Food Festivals Pty Ltd PO Box 1139 Maleny 4552 Lena Smeaton 0413 043 287 Julie Shelton 0439 944 690 celebrate@realfoodfestival.com.au www.realfoodfestival.com.au

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