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RIDING THE “BLUE WAVE” . An Overview of the U.S. Highbush Blueberry Council Florida Blueberry Growers Association September 19, 2013. The Blue Wave is Rapidly Approaching. World Blueberry Acreage from 1995 to 2012 Increased from 50,000 Acres to Over 231,000 Acres.

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An Overview of the U.S. Highbush Blueberry Council Florida Blueberry Growers Association September 19, 2013

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RIDING THE “BLUE WAVE”

An Overview of the

U.S. Highbush Blueberry Council

Florida Blueberry Growers Association

September 19, 2013


The Blue Wave is Rapidly Approaching

World Blueberry Acreage from 1995 to 2012 Increased

from 50,000 Acres to Over 231,000 Acres


Consumption continues to rise!

“USDA-ERS calculations revealed an impressive increase in national per capita consumption of blueberries, rising from 0.26 pounds in 2000 to nearly 1.3 pounds per person in 2011.”

Goal for 2015: 3 pounds per person!


HEALTH Drives Blueberry Consumption


Crop Value Tracks with Promotion of Health Research

USHBC

Source: USDA, ERS, May 2012


Health Benefits of Blueberries Go Far Beyond Antioxidant Activity!


Current Areas of Focus in USHBC Health Research

Brain Health, Cancer, Metabolic Syndrome

Cognitive Function

Anti-inflammation

Obesity

Cardiovascular Function

Insulin Sensitivity

Brain

Injury

Gout

Cancer


Metabolic Syndrome

If you have any 3 of these conditions:

  • Abdominal obesity (pot belly)

  • High cholesterol/high triglycerides

  • High blood pressure

  • High blood sugar/Insulin resistance

  • Inflammation (High CRP)

Diabetes, Heart Disease, Reduced Cognitive Functioning


1 in 4 Americans has Metabolic Syndrome!

Prevalence Increases with Age

Ages 18-39: 10% have it

Ages 60-79: 40% have it!


United States,

T


How Much is Enough?

1 cup a day: Fresh or Frozen

www.blueberrycouncil.com

Your source for recipes/photos/health research information and MORE!


How does the USHBC

drive demand?

  • Primary Target:

  • Women 25 to 45

  • Average to Above Average Income

  • Mothers and Young Professionals

  • Secondary:

  • Women 45+


How does the USHBC

drive demand?


How does the USHBC

drive demand?


How does the USHBC

drive demand?

Twitter: @Blueberry411


How does the USHBC

drive demand?


How does the USHBC

drive demand?

Foodservice Promotion


How does the USHBC

drive demand?

The USHBC export program promotes fresh, processed and further processed blueberries with a focus on: PeoplesRepublic of China, Tawain, South Korea, Japan, India, UnitedArabEmirates, Mexico, Brazil, and Northern Europe.


How does the USHBC

drive demand?

  • USHBC goal:

  • 2015: blueberry exports to 15% of total production

  • 2012: 7% (115.5m pounds) exported


www.RideTheBlueWave.com

Your USHBC resource!


BLUEBERRY ALERT SYSTEM

The alert system is open to all blueberry growers, handlers, and marketers!

SIGN UP HERE!

http://www.blueberrycouncil.org/members/amerilert-tools/?type=signup

Be among the FIRST to receive industry updates and important notifications with the Blueberry Alert System.

Providing us with your contact information allows us to contact you quickly and efficiently via email, text message and voice phone call, with important news related to the blueberry industry.


  • RIDE THE BLUE WAVE

  • Ride the Blue Wave is your up-to-date industry resource, on your cell phone, at all times! Quickly and easily access the following information with a single touch:

    • USHBC market promotion updates

    • Up-to-date health research findings

    • Blueberry usage, demographics and statistics

    • Little Blue Dynamos® logo

  • To add Ride the Blue Wave to your iPhone, follow three easy steps*:

  • Finished!

    Industry info at the

    touch of a button

    Type www.ridethebluewave.com

    in your web browser and tap the button to add to Home Screen

    Add to Home Screen


    Kathy Blake

    Kathy.Blake@PadillaCRT.com

    646-218-2019


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