How has Budweiser coded the American male Beer Drinker? - PowerPoint PPT Presentation

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How has Budweiser coded the American male Beer Drinker?. Jamie Long. Definitions. -Cultural Studies. -Critical Theory. -Textual Analysis. - Glasgows Three Levels of Deconstruction. Glasows Three Levels of Deconstruction.

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How has Budweiser coded the American male Beer Drinker?

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How has budweiser coded the american male beer drinker

How has Budweiser coded the American male Beer Drinker?

Jamie Long


Definitions

Definitions

-Cultural Studies.

-Critical Theory.

-Textual Analysis.

-Glasgows Three Levels of Deconstruction


Glasows three levels of deconstruction

Glasows Three Levels of Deconstruction

Literal- What we are actually shown (people, setting, arrangement, etc.)

Cultural- What is appealing to the larger culture.

Critical- What the text is saying about power in our culture.


This calls for budweiser

This Calls for Budweiser

Literal-

Cultural-

Critical-


Where there s life there s bud

Where There’s Life, There’s Bud.

Literal-

Cultural-

Critical-


Out in the kitchen

Out in The Kitchen

Literal-

Cultural-

Critical-


Findings norms

Findings: Norms

Those being served:

White, male, presumably American, professional.

Those serving:

Female (usually), white, home-maker.


Conclusion

Conclusion


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