How has Budweiser coded the American male Beer Drinker?. Jamie Long. Definitions. -Cultural Studies. -Critical Theory. -Textual Analysis. - Glasgows Three Levels of Deconstruction. Glasows Three Levels of Deconstruction.
-Glasgows Three Levels of Deconstruction
Literal- What we are actually shown (people, setting, arrangement, etc.)
Cultural- What is appealing to the larger culture.
Critical- What the text is saying about power in our culture.
Those being served:
White, male, presumably American, professional.
Female (usually), white, home-maker.