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Navy Medicine Public Affairs Shoshona “Shoni” Pilip-Florea BUMED Deputy PAO

Navy Medicine Public Affairs Shoshona “Shoni” Pilip-Florea BUMED Deputy PAO. We Live in a New World. $6 Billion global healthcare network 63,000 people worldwide Healthcare to U.S. Navy, Marine Corps, families & veterans.

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Navy Medicine Public Affairs Shoshona “Shoni” Pilip-Florea BUMED Deputy PAO

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  1. Navy Medicine Public AffairsShoshona “Shoni” Pilip-FloreaBUMED Deputy PAO

  2. We Live in a New World

  3. $6 Billion global healthcare network • 63,000 people worldwide • Healthcare to U.S. Navy, Marine Corps, families & veterans. • Expeditionary healthcare on/above/under the water & on battlefields worldwide • Cornerstone of Soft Power mission • Global Engagement “health diplomacy” Telling our Story

  4. Medical Alignment with Maritime Strategy The following six capabilities comprise the core of U.S. maritime power and reflect an increased emphasis on those activities that prevent war and build partnerships: • Forward Presence • Deterrence • Sea Control • Power Projection • Maritime Security • Humanitarian Assistance & Disaster Response • Medical support on the deckplates and battlefield • Carriers, ships, subs, Marines, Seabees, Spec Ops, more • Proactive/Reactive • Create conditions of stability/hope

  5. NAVY MEDICINE COMMUNICATIONS Media Social Media Outreach Internal One message…Many channels

  6. BUMED PAO Navy Medicine East Regional PAO Navy Medicine West Regional PAO Navy Medicine National Capital Area Regional PAO Navy Medicine Support Command Regional PAO Navy Medicine Public Affairs Organization Big Navy Public Affairs (CHINFO) DoD Public Affairs OSD Health Affairs Other Services PAOs… PAOs

  7. Your PAO is critical in telling your and Navy Medicine’s story

  8. The PAO in your Command • PAO should have a “seat at your table” • PAO should have direct access to CO/XO • Should have the equipment /permissions to get the job done: • High end still camera? • Video camera (Flip Cam?) • Access to all social media sites • Digital recorder? • Training? (Navy Medicine PA Symposium, Navy PA/VI, DINFOS)

  9. Crisis Events: Where do you want to be?

  10. Social Media Tools We Use • Blog • Facebook • Twitter • YouTube • Flickr • Issuu • Yammer • Hootsuite • More coming …

  11. San Diego Blackout Response Social media was key element of local emergency planning during early hours of crisis event

  12. Social Media & Public Health Communication

  13. Shaping the Information Space Blogs pushed via Twitter, Facebook, clip packages, internal newsletter than back to Social Networking sites

  14. Breadcrumbs

  15. Social Media Enabled Participation • Established Navy as leading voice on Spice • Tips, support and feedback • Requests to help share the word

  16. Public Release/Manuscript Review • BUMEDINST5721.3C • All authored works must be cleared through a public affairs office within Navy Medicine including newsletters, manuscripts, blog entries, magazine articles, and any other work that will be present in a public-facing forum (conference, web, etc). • BUMED Public Affairs is required to provide higher level review any items related to PTSD, TBI, live tissue training, HIV research or other controversial subjects. • Authored works should be sent to : PAO-review@med.navy.mil.

  17. Navy Medicine Outreach Program • Navy Weeks • Speaking Events • Hospital Visits • School Visits (Elementary thru Graduate) • MHS Conference • Sea Air Space

  18. Navy Medicine Outreach Opportunities • Hospitals/ Trauma Centers leadership (Corporate) • Paramilitary (Police, Fire Departments, EMS, FBI): Battlefield medicine • Medical Schools (Recruitment) • Pro Sports Medical staffs (Eagles, Chicago Sky) • Medical teams at stadiums, sports venues (Cowboys) • Civic organizations (i.e. Rotary Club) • Medical beat reporters • Community Leaders • Human performance organizations (Gatorade) • Wounded Warrior Care (Rehab Institute of Chicago) • Veterans hospitals (leadership) • Health-based Entertainment (ABC’s General Hospital) • Medical Research (Susan G. Komen for the Cure) • Occupational health companies (Rydell Football Helmets) • Healthcare corporations (Globe Immune)

  19. Outreach: Navy Weeks 2012

  20. Navy Medicine Outreach

  21. Outreach • New Website established April 2011 with outreach resources: • Music Video with branded messages • Navy Medicine 101 Power Point

  22. Contact Numbers • Incoming PAO checks aboard June 18- CAPT Dora Lockwood • Ms Shoni Pilip-Florea (Deputy PAO) • Office: 703-681-9038 • Blackberry: 202-431-8787 • Email: Shoshona.pilip-florea@med.navy.mil • Ms. Valerie Kremer (Outreach and Public Release/Manuscript Review)- • --Office: 703-681-9032 • Email: valerie.kremer@med.navy.mil PAO-review@med.navy.mil

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