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Does financial education work?

Does financial education work?. Write-offs and unemployment in the UK grew sharply following the worsening of the economic situation. Bankruptcy orders and IVAs have increased every quarter in the UK since Q4 2007 …. Visa has invested €7 million in financial education globally….

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Does financial education work?

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  1. Does financial education work?

  2. Write-offs and unemployment in the UK grew sharply following the worsening of the economic situation

  3. Bankruptcy orders and IVAs have increased every quarter in the UK since Q4 2007 …

  4. Visa has invested €7 million in financial education globally… Visa’s free financial literacy programme for… Educators Students (K-12) Parents Consumers Practical Money Skills for Life www.practicalmoneyskills.com What’s My Score www.whatsmyscore.org • Visa’s free resource for young adults and college students • Credit scores • Budgeting and saving resources • Credit information & help • Money guides

  5. Practical Money Skills for Life Award-winning program built by teachers, for teachers Full curriculum mapped to state standards Completely free Curriculum includes: Lesson plans Presentation materials In-class activities Quizzes Interactive games Complete Financial Literacy Education Offerings How you need it, when you need it • Online • Print or download • CD/DVD • English • Spanish • Chinese

  6. Financial Football rollout began in September 2009 in U.S., Brazil and Mexico … Players can select easy, medium or hard questions – the harder the question, the better the field position Players advance on the field based on answering multiple choice personal finance questions correctly 6

  7. … and will continue in other key markets through World Cup in June 2010 Robust educational modules included for classroom settings 7

  8. Financial Education Works Wells Fargo Study • College cardholders were given a brief online tutorial in basic financial literacy • Participants did significantly better than a control group: • Late fee instances down 42.6% • Over-limit charges down 42.6% • Revolving balances 26.5% lower than any other group • Past due events 55.9% less likely Programme Impact • Used in thousands of classrooms nationwide • A million page views per month • Five year goal to reach 20 million people globally by 2013

  9. In the UK, we have leveraged these learnings to build Better Money Skills • Launched in September 2008. • Close collaboration with and support from the Citizens Advice Bureau. • 5 star rating from Webuser.co.uk. • Doubled number of unique visitors to the site since launch. • Visitors spending on average 20 minutes on the site, with the most popular pages being the Financial Personality quiz and the Managing your Money and All About Credit sections.

  10. Banks can use Better Money Skills to raise financial awareness amongst their customers • Launch of Nationwide version of Better Money Skills in 2009. • The Co-operative Bank and AIB are promoting Better Money Skills on their websites. • Visa is looking to launch more sites Europe-wide in 2010, ie. Greece, Romania.

  11. Better Money Skills is refreshed regularly to reflect consumer spend patterns and behaviour

  12. Our aim is to educate consumers about Better Money Skills and drive visitors to the site

  13. Thank you for listening …

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