10 th anniversary o b s e r v a n c e
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10 th Anniversary O b s e r v a n c e _________. Strategy Plan and Program Activities. Goals. Build 9/11 into the largest and most significant annual catalyst for citizen engagement. Promote the important role of service as an expression of healing and remembrance.

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10 th anniversary o b s e r v a n c e

10th AnniversaryO b s e r v a n c e_________

Strategy Plan and Program Activities

goals
Goals
  • Build 9/11 into the largest and most significant annual catalyst for citizen engagement.
  • Promote the important role of service as an expression of healing and remembrance.
  • Help NPOs build capacity and marketing expertise with 9/11 as a key catalyst.
measurement
Measurement
  • Broad national awareness
  • 5 million+participants
  • Record-setting volunteer generation
  • Cultivation of “impact” citizen activists
  • Adoption of best practices
program priorities
Program Priorities
  • Nationwide mobilization strategies that touch millions of Americans
  • Innovative technology and social media initiatives to simplify and promote widespread engagement
  • Comprehensive education initiatives to teach upcoming generations about 9/11 constructively
  • Reflection and remembrance programs that pay tribute to the 9/11 victims, heroes and volunteers
mobilization
Mobilization

Targets 1,000,000 nonprofits, employers, faith, and other organizations

  • Signature service projects in major cities
    • High profile Kick-off Events with celebrities and officials
    • Thousands of t-shirt wearing volunteers ready to serve
    • Leading radio station promoting events live on the air
    • Strong national and local media opportunities
mobilization1
Mobilization
  • Supporting service projects in 20 other cities
  • Thousands of independent projects cultivated through the very powerful affiliations of partners
  • Partnership with Facebook to drive individual participation and self-directed engagement
  • NPO training to help build capacity and enhance effectiveness in digital marketing
  • CEO-lead outreach to businesses nationwide
remembrance
Remembrance
  • New application that will enable individuals to dedicate their service to 9/11 victims and post messages of support from 911dayofservice.org
  • Create an online and offline Tribute Mosaic
    • Every project leader will have an opportunity to dedicate their service activity to a 9/11 victim and to gather and upload photos and messages
  • Participate in the New York Says Thank You nationwide Ground Zero Flag Stitching Tour
technology
Technology
  • First ever “one stop” destination to adopt and support any charitable cause in U.S.
    • Guidestar, AFG, NFG, and HandsOn contributed to new tool
  • Enhanced search tools
  • Custom Facebook app
  • Active social media strategy
  • Cultivate “impact” volunteers
education
Education
  • 9/11-related Learn and Serve lesson plans to be used in 50,000 - 100,000 classrooms
    • Outreach will target 500,000+ teachers
  • Educational town hall series for colleges and some high schools, featuring story telling by 9/11 survivors, heroes and families
  • DVDs, Webcasts and other program elements to be available to teachers leading up to 9/11
high profile events
High Profile Events

Capturing the Nation’s Attention

  • 9/11 victims, rescue and recovery workers,and volunteers recognized at the Points of Light Extra Mile National Monument
  • First Lady Michelle Obama/former First Lady Laura Bush invited to present award and issue joint Call to ACTION for the 9/11 observance
  • 10th Anniversary Call to Service Televised Concert
10 th anniversary o b s e r v a n c e1

10th AnniversaryO b s e r v a n c e_________

Strategy Plan and Program Activities

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