10 th anniversary o b s e r v a n c e
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10 th Anniversary O b s e r v a n c e _________. Strategy Plan and Program Activities. Goals. Build 9/11 into the largest and most significant annual catalyst for citizen engagement. Promote the important role of service as an expression of healing and remembrance.

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10 th anniversary o b s e r v a n c e

10th AnniversaryO b s e r v a n c e_________

Strategy Plan and Program Activities


Goals
Goals

  • Build 9/11 into the largest and most significant annual catalyst for citizen engagement.

  • Promote the important role of service as an expression of healing and remembrance.

  • Help NPOs build capacity and marketing expertise with 9/11 as a key catalyst.


Measurement
Measurement

  • Broad national awareness

  • 5 million+participants

  • Record-setting volunteer generation

  • Cultivation of “impact” citizen activists

  • Adoption of best practices


Program priorities
Program Priorities

  • Nationwide mobilization strategies that touch millions of Americans

  • Innovative technology and social media initiatives to simplify and promote widespread engagement

  • Comprehensive education initiatives to teach upcoming generations about 9/11 constructively

  • Reflection and remembrance programs that pay tribute to the 9/11 victims, heroes and volunteers


Mobilization
Mobilization

Targets 1,000,000 nonprofits, employers, faith, and other organizations

  • Signature service projects in major cities

    • High profile Kick-off Events with celebrities and officials

    • Thousands of t-shirt wearing volunteers ready to serve

    • Leading radio station promoting events live on the air

    • Strong national and local media opportunities


Mobilization1
Mobilization

  • Supporting service projects in 20 other cities

  • Thousands of independent projects cultivated through the very powerful affiliations of partners

  • Partnership with Facebook to drive individual participation and self-directed engagement

  • NPO training to help build capacity and enhance effectiveness in digital marketing

  • CEO-lead outreach to businesses nationwide


Remembrance
Remembrance

  • New application that will enable individuals to dedicate their service to 9/11 victims and post messages of support from 911dayofservice.org

  • Create an online and offline Tribute Mosaic

    • Every project leader will have an opportunity to dedicate their service activity to a 9/11 victim and to gather and upload photos and messages

  • Participate in the New York Says Thank You nationwide Ground Zero Flag Stitching Tour


Technology
Technology

  • First ever “one stop” destination to adopt and support any charitable cause in U.S.

    • Guidestar, AFG, NFG, and HandsOn contributed to new tool

  • Enhanced search tools

  • Custom Facebook app

  • Active social media strategy

  • Cultivate “impact” volunteers


Education
Education

  • 9/11-related Learn and Serve lesson plans to be used in 50,000 - 100,000 classrooms

    • Outreach will target 500,000+ teachers

  • Educational town hall series for colleges and some high schools, featuring story telling by 9/11 survivors, heroes and families

  • DVDs, Webcasts and other program elements to be available to teachers leading up to 9/11


High profile events
High Profile Events

Capturing the Nation’s Attention

  • 9/11 victims, rescue and recovery workers,and volunteers recognized at the Points of Light Extra Mile National Monument

  • First Lady Michelle Obama/former First Lady Laura Bush invited to present award and issue joint Call to ACTION for the 9/11 observance

  • 10th Anniversary Call to Service Televised Concert


10 th anniversary o b s e r v a n c e1

10th AnniversaryO b s e r v a n c e_________

Strategy Plan and Program Activities


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