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Research presentation. Stefan Lugtigheid Jochem Hinloopen Joyce Beukelman Laura Kramer. Overview. Introduction Research set-up Field work Findings Leads for design. Introduction. Design a new product Aim: get to know our target group Demands and wishes regarding kitchen equipment;

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research presentation

Research presentation

Stefan Lugtigheid

Jochem Hinloopen

Joyce Beukelman

Laura Kramer

overview
Overview
  • Introduction
  • Research set-up
  • Field work
  • Findings
  • Leads for design
introduction
Introduction
  • Design a new product
  • Aim: get to know our target group
    • Demands and wishes regarding kitchen equipment;
    • Spending money;
    • Foreign dishes;
    • Daily living habits;
    • Multi-cultural kitchen equipment.
research set up
Research set-up
  • Methods
    • Interview
    • Survey
    • Diary
    • Internet search
field work
Field work
  • Expierence
    • Interviewing slow
    • Diary only for empathising
    • Surveys fast way
    • Asking in stores helpfull
    • Competetors easy
    • Getting sales numbers difficult
findings
Findings
  • Demands and wishes regarding kitchen equipment
    • Surveys
      • Easy to use
      • Easy to clean
      • Uniqueness
      • Safety
      • Firm
      • Needs to fit in the kitchen
      • Price should not be to high
findings1
Findings
  • Spending money
    • Interview
      • Price should be in range of similar equipment
      • What are the five most-ordered kitchen components?  Dishwasher, cooker, oven, extractor hood and fridge 
    • Competitors
      • Placing all the competitors in Atag, Pelgrim and Etna range
findings2
Findings
  • Foreign dishes
    • Diary, Survey
      • Boboti, Lacmacun, lasagne, pizza, spaghetti
    • Getting sales numbers
findings3
Findings
  • Daily living habits
    • Diary

When the water is boiled, chuck in the pasta and let it simmer for about 15

minutes. 10 minutes is enough, but here’s the thing..my girlfriend hasn’t ever

really cooked for herself before. She’ll load the dry pasta onto a plate before

putting it into a saucepan –so she can see how much she’s getting.

    • Internet search
      • Moodboards
findings5
Findings
  • Multi-cultural kitchen equipment
    • Survey, Interview
      • Ice machine
      • Knife sharpeners
      • Wok
leads for design
Leads for design
  • Everybody in the world boils water
  • People like to eat foreign dishes
  • Bake on fire and use hot stones
  • Mediterranean dishes are the most sold
more research
More research
  • Ideas -> research again
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