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Research presentation. Stefan Lugtigheid Jochem Hinloopen Joyce Beukelman Laura Kramer. Overview. Introduction Research set-up Field work Findings Leads for design. Introduction. Design a new product Aim: get to know our target group Demands and wishes regarding kitchen equipment;

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Research presentation

Research presentation

Stefan Lugtigheid

Jochem Hinloopen

Joyce Beukelman

Laura Kramer


Overview

Overview

  • Introduction

  • Research set-up

  • Field work

  • Findings

  • Leads for design


Introduction

Introduction

  • Design a new product

  • Aim: get to know our target group

    • Demands and wishes regarding kitchen equipment;

    • Spending money;

    • Foreign dishes;

    • Daily living habits;

    • Multi-cultural kitchen equipment.


Research set up

Research set-up

  • Methods

    • Interview

    • Survey

    • Diary

    • Internet search


Field work

Field work

  • Expierence

    • Interviewing slow

    • Diary only for empathising

    • Surveys fast way

    • Asking in storeshelpfull

    • Competetorseasy

    • Getting sales numbers difficult


Findings

Findings

  • Demands and wishes regarding kitchen equipment

    • Surveys

      • Easy to use

      • Easy to clean

      • Uniqueness

      • Safety

      • Firm

      • Needs to fit in the kitchen

      • Price should not be to high


Findings1

Findings

  • Spending money

    • Interview

      • Price should be in range of similar equipment

      • What are the five most-ordered kitchen components? Dishwasher, cooker, oven, extractor hood and fridge 

    • Competitors

      • Placing all the competitors in Atag, Pelgrim and Etna range


Findings2

Findings

  • Foreign dishes

    • Diary, Survey

      • Boboti, Lacmacun, lasagne, pizza, spaghetti

    • Getting sales numbers


Findings3

Findings

  • Daily living habits

    • Diary

      When the water is boiled, chuck in the pasta and let it simmer for about 15

      minutes. 10 minutes is enough, but here’s the thing..my girlfriend hasn’t ever

      really cooked for herself before. She’ll load the dry pasta onto a plate before

      putting it into a saucepan –so she can see how much she’s getting.

    • Internet search

      • Moodboards


Findings4

Findings


Findings5

Findings

  • Multi-cultural kitchen equipment

    • Survey, Interview

      • Ice machine

      • Knife sharpeners

      • Wok


Leads for design

Leads for design

  • Everybody in the world boils water

  • People like to eat foreign dishes

  • Bake on fire and use hot stones

  • Mediterranean dishes are the most sold


More research

More research

  • Ideas -> research again


Thanks for listening

Thanks for listening!

  • Questions?


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