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Home-Cooked Family Meals for Less Than $10

Home-Cooked Family Meals for Less Than $10. Affordable, well-balanced recipes for families of 4-6, including handy shopping lists. Ricardo Castellon MD, Karla Finnell JD, MPH, Calin Watt, MSII 8/4/2011. Magnitude of the Problem. 37.2% - Obesity prevalence in Tulsa County

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Home-Cooked Family Meals for Less Than $10

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  1. Home-Cooked Family Meals for Less Than $10 Affordable, well-balanced recipes for families of 4-6, including handy shopping lists Ricardo Castellon MD, Karla Finnell JD, MPH, Calin Watt, MSII 8/4/2011

  2. Magnitude of the Problem • 37.2% - Obesity prevalence in Tulsa County • $854 - Estimated annual medical costs per obese adult in Oklahoma • Higher morbidity in association with overweight and obesity • Multiple factors lead to obesity, among them reduction in at-home cooking because of modern pressures

  3. The Intervention:Promoting At-home cooking • Periodical publication (print + online) • Consumer oriented not expert driven • Balanced recipes from USDA database • Locally available ingredients • Easy and quick to make • Total cost of less than $10 • Healthy eating habits and cooking tips • Shopping list • Distributed at local groceries

  4. The Intervention:At-home cooking promotion • In-Store cooking demonstrations • With recipe sampling • www.cookathome.com • Online publication of printed materials • Video tutorials • Links to Online resources

  5. The Implementation • Community based research Survey instrument Focus Group Focus groups Pre-test tools Measure impact • Social learning theory & marketing • Creating partnerships and Fundraising Local grocery stores, local businesses, grants

  6. REFERENCES • The Obesity Epidemic (http://www.cdc.gov/cdctv/ObesityEpidemic/). • 2010 Behavioral Risk Factor Surveillance System Prevalence Data. (http://apps.nccd.cdc.gov/BRFSS/). Accessed 8/3/2011. • National Conference of State Legislatures (http://www.ncsl.org/default.aspx?tabid=14367). Accessed 8/3/2011 • Clinical Guidelines on the Identification, Evaluation, and Treatment of Overweight and Obesity in Adults: The Evidence Report. 1998. NIH Publication No. 98-4083, 1998 • Bray, GA. Lifestyle and Pharmacological Approaches to Weight Loss: Efficacy and Safety. J ClinEndocrinolMetab. 2008 November; 93(11 Suppl 1): S81–S88 • Harnessing the Power of Supermarkets to Help Reverse Childhood Obesity. Robert Wood Johnson Foundation April 2011

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