Social media at epa
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Social Media at EPA. Kay Morrison Office of Web Communications US EPA Office of Public Affairs. What is Social Media?. Anything online other than static content where the provider posts and the viewer absorbs. Why?. Mission, mission, mission So keep using older tools, too

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Social media at epa

Social Media at EPA

Kay Morrison

Office of Web Communications

US EPA Office of Public Affairs


What is social media

What is Social Media?

Anything online other than static content where the provider posts and the viewer absorbs


Social media at epa

Why?

  • Mission, mission, mission

    • So keep using older tools, too

  • It’s where the people are

    • 100,000,000 daily YouTube views

    • 300,000,000 active Facebook users

  • We’re 17,000. They’re 6,000,000,000.

  • Early warning system

  • It’s where people are talking about us

  • It’s what the President wants: collaborative, transparent, participatory government


Social media at epa

How?

  • It’s communication, not tech

  • Trust: employees, the public

  • Experiment

  • Define tool-specific measures of success

    • It’s all about engagement

    • Return on investment is (usually) the wrong question (return on engagement is usually the right question)


What figuratively

What (figuratively)?

  • Collaboration (internal and external)

  • Interaction (comments, photos, videos)

  • “Force Multiplier” through sharing

  • Tools for adults

    • Fastest-growing Facebook segment: ages 35-54

    • Even split across ages on YouTube

  • The way business will be done


What tools

Currently used at EPA

Mobile web

Blogs

Microblogs

Social networking

Widgets

Wikis

Video/photo sharing

Podcasting

RSS

Mashups

Webinars

Not yet used at EPA

Virtual worlds

Social news

Social bookmarking

Smart phone applications

Text messaging

What (tools)?


Social media at epa

http://m.epa.govEPA’s Mobile website

  • Newsroom

  • Watersense

  • Contact EPA

  • ZIP code search

    • UV index

    • AirData

    • Energy Star rebates

  • 40 CFR

  • Etc.


Social media at epa

“Your ideas will be considered for recommendations to the EPA Administrator about the future direction for EPA’s water enforcement.”


Social media at epa

kolpeterson BRK: Exec order for govt bldgs: 30% redux in vehicle fleet petrol use by 2020, 2030 net-zero-energy building http://bit.ly/33W6fU#solar09


Social media at epa

  • Real-time results for #solar09

  • MarnArts @sandersshannon Whooooo! Thank you! I"ll be back this week with a pocket video camera and the SLR - see you then! #solar09

  • sandersshannon @MarnArts It's Iowa State University! www.solard.iastate.edu #solar09

  • kolpeterson BRK: Exec order for govt bldgs: 30% redux in vehicle fleet petrol use by 2020, 2030 net-zero-energy building http://bit.ly/33W6fU #solar09

  • MarnArts @Solar_Decathlon Could someone please ID the team / doors in the first of this set? http://bit.ly/nquzq #solar09


Social media at epa

EPAcolumbia is a Region 10 Twitter account run by a named person on behalf of the agency.


Social media at epa

Personal Facebook account

Sponsored links

Friends


Social media at epa

EPA’s Fan page has 3,141 fans

No advertising


Social media at epa

Fans leave comments


Social media at epa

“Looking to become involved with the EPA and water issues (watershed health, water quality, policy and planning, land use and management...)...any ideas out there?”


Social media at epa

“Oh, for those groupy followers of the EPA, I have followed the complaint route, to no avail. So, don't even go there.”


Social media at epa

Administrator Lisa P. Jackson’s Facebook page

“I'll be on Real Time with Bill Maher tonight at 10 pm EST on HBO. I'll be talking about all the changes of the last 8 months, and the big announcements of the last few days.”

Administrator Jackson has 2,123 fans


Social media at epa

youtube.com/usepagov


Social media at epa

Lead Poisoning Prevention Video Contest

In conjunction with HUD & CDC

“…we need your help to get the word out about lead hazards …”


Social media at epa

“We’ll review the photos submitted to the groups and feature those that inspire us, or make us smile, creatively show the category, or just grab our attention.”


Social media at epa

People and the environment

2009 Earth Day Photo Project – hosted on Flickr.com, photos featured daily on epa.gov/earthday


Social media at epa

The beauty of nature


Social media at epa

Wildlife


How cont d

How? (cont’d)

  • Be ready to fail

  • Embrace criticism (it’s almost all useful)

  • Accept that odd things will happen

  • Know the policy and governance framework

  • Acknowledge that fear, confusion, wonder, excitement are all normal


Who other gov t

Who (other gov’t)?

  • TSA’s blog produced operational change

  • CDC responded to the peanut salmonella outbreak

  • Internal: NASA Spacebook, Intellipedia

  • Many more linked from usa.gov


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