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Social Media at EPA. Kay Morrison Office of Web Communications US EPA Office of Public Affairs. What is Social Media?. Anything online other than static content where the provider posts and the viewer absorbs. Why?. Mission, mission, mission So keep using older tools, too

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Social media at epa

Social Media at EPA

Kay Morrison

Office of Web Communications

US EPA Office of Public Affairs


What is social media

What is Social Media?

Anything online other than static content where the provider posts and the viewer absorbs


Why?

  • Mission, mission, mission

    • So keep using older tools, too

  • It’s where the people are

    • 100,000,000 daily YouTube views

    • 300,000,000 active Facebook users

  • We’re 17,000. They’re 6,000,000,000.

  • Early warning system

  • It’s where people are talking about us

  • It’s what the President wants: collaborative, transparent, participatory government


How?

  • It’s communication, not tech

  • Trust: employees, the public

  • Experiment

  • Define tool-specific measures of success

    • It’s all about engagement

    • Return on investment is (usually) the wrong question (return on engagement is usually the right question)


What figuratively
What (figuratively)?

  • Collaboration (internal and external)

  • Interaction (comments, photos, videos)

  • “Force Multiplier” through sharing

  • Tools for adults

    • Fastest-growing Facebook segment: ages 35-54

    • Even split across ages on YouTube

  • The way business will be done


What tools

Currently used at EPA

Mobile web

Blogs

Microblogs

Social networking

Widgets

Wikis

Video/photo sharing

Podcasting

RSS

Mashups

Webinars

Not yet used at EPA

Virtual worlds

Social news

Social bookmarking

Smart phone applications

Text messaging

What (tools)?


http://m.epa.govEPA’s Mobile website

  • Newsroom

  • Watersense

  • Contact EPA

  • ZIP code search

    • UV index

    • AirData

    • Energy Star rebates

  • 40 CFR

  • Etc.


“Your ideas will be considered for recommendations to the EPA Administrator about the future direction for EPA’s water enforcement.”


kolpeterson EPA Administrator about the future direction for EPA’s water enforcement.” BRK: Exec order for govt bldgs: 30% redux in vehicle fleet petrol use by 2020, 2030 net-zero-energy building http://bit.ly/33W6fU#solar09


  • Real-time results for #solar09 EPA Administrator about the future direction for EPA’s water enforcement.”

  • MarnArts @sandersshannon Whooooo! Thank you! I"ll be back this week with a pocket video camera and the SLR - see you then! #solar09

  • sandersshannon @MarnArts It's Iowa State University! www.solard.iastate.edu #solar09

  • kolpeterson BRK: Exec order for govt bldgs: 30% redux in vehicle fleet petrol use by 2020, 2030 net-zero-energy building http://bit.ly/33W6fU #solar09

  • MarnArts @Solar_Decathlon Could someone please ID the team / doors in the first of this set? http://bit.ly/nquzq #solar09



Personal Facebook account person on behalf of the agency.

Sponsored links

Friends


EPA’s Fan page has 3,141 fans person on behalf of the agency.

No advertising


Fans leave comments person on behalf of the agency.


“Looking to become involved with the EPA and water issues (watershed health, water quality, policy and planning, land use and management...)...any ideas out there?”


“Oh, for those groupy followers of the EPA, I have followed the complaint route, to no avail. So, don't even go there.”


Administrator Lisa P. Jackson’s Facebook page followed the complaint route, to no avail. So, don't even go there.”

“I'll be on Real Time with Bill Maher tonight at 10 pm EST on HBO. I'll be talking about all the changes of the last 8 months, and the big announcements of the last few days.”

Administrator Jackson has 2,123 fans


youtube.com/usepagov followed the complaint route, to no avail. So, don't even go there.”


Lead Poisoning Prevention Video Contest followed the complaint route, to no avail. So, don't even go there.”

In conjunction with HUD & CDC

“…we need your help to get the word out about lead hazards …”


“We’ll review the photos submitted to the groups and feature those that inspire us, or make us smile, creatively show the category, or just grab our attention.”


People and the environment feature those that inspire us, or make us smile, creatively show the category, or just grab our attention.”

2009 Earth Day Photo Project – hosted on Flickr.com, photos featured daily on epa.gov/earthday


The beauty of nature feature those that inspire us, or make us smile, creatively show the category, or just grab our attention.”


Wildlife feature those that inspire us, or make us smile, creatively show the category, or just grab our attention.”


How cont d
How? (cont’d) feature those that inspire us, or make us smile, creatively show the category, or just grab our attention.”

  • Be ready to fail

  • Embrace criticism (it’s almost all useful)

  • Accept that odd things will happen

  • Know the policy and governance framework

  • Acknowledge that fear, confusion, wonder, excitement are all normal


Who other gov t
Who (other gov’t)? feature those that inspire us, or make us smile, creatively show the category, or just grab our attention.”

  • TSA’s blog produced operational change

  • CDC responded to the peanut salmonella outbreak

  • Internal: NASA Spacebook, Intellipedia

  • Many more linked from usa.gov


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