Report of IEEE CS Vice President for Standards Activities

1. Report of IEEE CS Vice President for Standards Activities John WalzVP for Standards Vancouver, BC Feb 2007

2. BoG report Welcome Past VP for Standards SAB Role and Vision Standards Activities Goals SAB focus Renewed focus on Vitality Interoperability Intra-Board Coordination IEEE-CS Transformation Plan External Standards Org. IEEE-SA areas of interest Business as Usual Imperative Principles Standards Context Engineering as a Profession – A Practitioner Model Why are standards important in IT? Evolution of the global IT market and of IT technologies Developing and sharing IP Conceptual Models of Practitioners, Industry, & Business Market of Practitioners, Industry, & Business Global Info. & Comm. Tech Spend Positive Spiral of Industry Participation IEEE-CS Planning Business of the Computer Society Strategy Clarification Workshop Critical Success Factors? Measures of Success? Strategy Clarification Framework Market Positioning (Differentiators) Anticipated Customer Mix Proposed Governance Structure IEEE BoD Organization w/ XYZB Transformation Plan Action Planning Matrix for SAB Topics

3. Welcome • New SAB Secretary, Debbie Brown • Committee Chairs, • Sponsors, • Guests

4. S. Kathy Land James W. Moore Lowell G. Johnson Stephen L. Diamond * James D. Isaak Leonard L. Tripp * Gary S. Robinson Paul L. Borrill Helen M. Wood * Fletcher J. Buckley Past VP for Standards * Past CS President

5. Standards Activities Board Role and Vision “To provide an organizational framework and conducive environment within which to develop broadly accepted, sound, timely, and technically excellent standards that will advance the theory and practice of computing and information processing science and technology.”

6. Standards Activities Goals • Further established Standards as one of our unique assets while at the same time integrating the activities with other Boards • Ensure that Society standards • provide true value to practitioners and their organizations, • are relevant, • are affordable, and • provide a consistent view of the state of the practice • Improve vitality of standards groups to become more market-oriented, developing standards that respond to identified customers wants • Increase our professional membership and prestige worldwide • Assisting members in defining and preserving their own and their organization’s intellectual property

7. Standards Activities Goals -2 • Move to a broader view of “standardization” to encompass a variety of processes and products, such as agreements though our consensus processes • Promote openness through enhanced communications, especially to their Technical Committees • Offer more opportunities for our CS members to participate in standards work groups and balloting groups for both current and emerging technologies and to engage in other CS activities • Support liberal standards license rights and usage to expand the community of users • Further IEEE Standards market penetration

8. SAB focus • Improving the Standards Committee Sponsor and Work Group Vitality and • Increasing IEEE-SA standards' value to Computer Society membership

9. Jack Cole,Vitality Chair Focus on growth and vitality for: SAB, Standards Committee Sponsor, Work Group, and Balloting groups Coverage on growth and vitality Minimum set of criteria, Policies and Procedures compliance and Sponsor Web presence, etc Support our current membership, Areas of excellence Connections with other CS Boards, such as C&T, CAB, EPSB, PUBS, and PPC Reach out to new members – diversifying both technically and geographically Measurement of Sponsor vitality will impact Our over 5000 volunteers Who are working over 700 standards John Harauz will continue to focus on SAB membership and the expansion of our business base. Renewed focus on Vitality

10. Support the Computer Society Transformation Plan Emphasis on interoperability with other CS Boards Participants in other CS Boards to start participating in either standards work groups or standards balloting groups Our TC/TF to Standards Work Group mapping Identify new opportunities for cooperation and possible joint development Jack Cole and John Harauz are leading our efforts Several new standards development opportunities have been identified as a result of this closer working relationship. Promotion of CS standards and volunteer opportunities CS Boards liaisons Jack Cole TAB liaison, Kathy Land C&T liaison, and David Schultz CAB liaison John Harauz Membership & PPC, PUBS David Schultz has arranged our 2nd CAB/SAB joint initiative In Vancouver to reach out to local regional chapters to present standards related seminars. Interoperability

11. Intra-Board Coordination • SAB and TAB – Jack Cole • TCs can initiate Standards Study Groups on emerging technology • TCs can recruit standards members • TCs can engage in standards development by support and simply by reviewing direction and drafts • SAB and C&T – Kathy Land • Conferences can address standards. • Standards people can participate in conferences • Standards tutorials at conferences • SAB and PUBS – John Harauz • Book Series • ReadyNotes on Standards implementation • SAB and Professional Practices – John Harauz • Certification of users of standards • SAB and CAB – David Shultz • Standards Speakers Bureau • SAB and EAB – David Shultz • Joint outreach initiatives

12. Computer Society Transformation Plan • Focus on initiatives that support CS interoperability, marketing, and expansion • Leverage the strengths of IEEE, IEEE-SA, IEEE-USA, etc • Advance effective volunteer-staff partnerships • Understand, respond to, and serve our user base

13. Jim Moore, International Standards Chair Efforts to harmonize our software and system engineering standards with ISO JTC1/SC7 Alignment and completion of the both the systems and the software life cycle process standards, which are fundamental to our Body of Knowledge and Certification programs Align the Information Technology Services Management standards to our existing standards, Body of Knowledge, and Certification programs Francois Coallier, SC7 Chair Road map for CS SAB and its Standards Committee Sponsors to ensure our representation as a vital and vigorous player within the international standards arena Improve and “regularize” IEEE CS participation in various International Standards Org. Improve relationships (e.g. Liaison Types A or C) Move new technology areas into TAB and SAB for international concurrence with JTC1 External Standards Organizations

14. Funding and pricing models, Liberal standards license rights e.g. education and software specifications, Support of low cost virtual WG meetings, Appreciation for volunteers, Balance between individual and corporate processes, and Involvement of companies using standards for their products Robby Robson, SAB Vice-Chair Don Wright, our IEEE-SA liaison Angela Ortiz, IEEE-SA Susan Tatiner, IEEE-SA IEEE-SA areas of interest

15. Business as Usual • Deployment of IEEE-SA polices • signs of dominance • Patent policy • SAB Sponsored projects • Sponsor Vitality with a Balanced scorecard • Volunteer Recognition, • Hans Karlsson Award, • Senior and Fellow memberships

16. Imperative Principles of the Legal Standards Process • Balance • Due Process • Openness • Consensus • Right of Appeal

17. Standards ContextWork-in-progress

18. Professional Society Influences Engineering as a Profession – A Practitioner Model Profession Infrastructure Support Body of Knowledge Curriculum Individual Professional Development Accreditation criteria Initial professional education Competency definition Skills Development Professional Societies Professional development programs One or both Certification Licensing Standards of practice Full Professional Status Code of ethics Adapted from Steve McConnell, Professional Software Development, Addison-Wesley, 2004, p. 53.

19. Practitioner Model Developing and sharing IP • Emerging Technology • Innovation and case studies papers at IEEE-CS TAB conferences • Capturing & gathering consensus on key principles and fundamental concepts for either • Standards Study Group (SG) to draft Project Authorization Request (PAR) approved by IEEE-CS Standards Sponsor • Light-weight agreements or Technical Reports by IEEE-CS SAB • Working Group (WG) created by IEEE-CS Sponsor • Working Group (WG) final draft ready for Ballot • Experts Ballot formation by IEEE-SA for votes and comments • Standard publication by IEEE-SA • Publication in ReadyNotes by IEEE-CS Press • Training materials developed by experts • Books published by IEEE-CS Press • Usage by industry or consortiums • Resumes updated • Body of Knowledge updated for Certification 1 13 2 12 3 11 4 10 5 9 6 8 7

20. Global interoperability between: Machines / components People Organizations Interoperability enables: creation of markets commercial activities functional products functional infrastructures perinity of digital information Why are standards important in IT? Francois Coallier, SC7 Chair, Nov-06

21. Evolution of the global IT market and of IT technologies • Respond to: • Increase globalization of IT Services • Growing importance of IT operations services • Growing importance of System Integration • Continual increase in IT ubiquity • Continual increase in the importance of the global IT infrastructure to the global economy. Francois Coallier, SC7 Chair, Nov-06

22. Industry Model Business /Entity Model Practitioner Model Conceptual Models of Practitioners, Industry, & Business Players • IEEE-CS • Std Activities Bd • IEEE-SA • Sponsors • Volunteers • IEEE-CS Mbrs • Their Employers • Consortiums • IEEE-ISTO • Other SDOs • Governments • Patent offices Standards Legend: Standards = Standards Development and Usage

23. Industry Model • Info/Comm. Tech (ICT) Spend • - $3.1 Trillion -World • - $1.3 Trillion -US Business /Company/Entity Model Practitioner Model • Top Ten Companies? • Top Ten Biz Leaders / Allies? Market of Practitioners, Industry, & Business • Employees -US • 3.9M Employees • $2K Training budget / Employee plus • 5 Training days / Emp • IEEE-CS • 0.1M Members • $0.2K Member fee • $30M budget Standards Legend: Standards = Standards Development and Usage

24. Global Info. & Comm. Tech Spend ITU Info. Society Statistics Database & IDATE Total $3.13 Trillion USD

25. Positive Spiral of Industry Participation Clyde Camp, http://www.crcamp.com/standards/ssm/astm9712.htm

26. IEEE-CS PlanningJanPlan 2007

27. The Business of the Computer Society The IEEE Computer Society's vision is to be the leading provider of technical information, community services, and personalized services to the world's computing professionals. HOWEVER: We sometimes confuse the activities that support our actual business, with being our actual business. Mike Williams, CS President @ JanPlan2007

28. Strategy Clarification Workshop Hay Group’s Principles • Distinguish between external and internal goals • Distinguish between strategy and tactics • Create clear line of sight between strategic priorities and work activities • Keep it simple and focused Strategy Clarification Workshop, Hay Group Nov-06

29. Critical Success Factors? • IEEE Brand • Volunteers and Staff • Financial Stability • Customer Focus • Speed/Agility • Marketing/Business Development • Delivery/Accessibility • Leadership • International Perspective Strategy Clarification Workshop, Hay Group Nov-06

30. Measures of Success? • Membership growth • Membership renewals • New products/services • Sales growth in products/services • Customer/member satisfaction Strategy Clarification Workshop, Hay Group Nov-06

31. Researcher & Industry Academics Practitioners Strategy Clarification Framework Financial Financial Customer Customer Outcomes Outcomes Stability Stability Loyalty Loyalty Researcher & Researcher & Industry Industry Customers Customers Academics Academics Practitioners Practitioners Highest Quality Highest Quality Personalized Personalized Targeted Targeted Skills Skills Market Market Information Information Access Access Solutions Solutions Certification Certification Positioning Positioning Product Product New New Industry Industry Marketing Marketing Development/ Development/ Technology/ Technology/ Penetration Penetration & Sales & Sales Critical Critical Management Management Platform Platform Success Success Volunteer and Staff Resources Volunteer and Staff Resources Factors Factors Relationship with IEEE Relationship with IEEE Plans Plans Actions Actions Tactics Tactics Investments Investments (Start/Stop) (Start/Stop) Strategy Clarification Workshop, Hay Group Nov-06

33. Strategy Clarification Workshop Market Positioning (Differentiators) Highest Quality Information Personalized Access Targeted Solutions Skills Certification IEEE-CS provides a forum for the best minds to come together to develop and acquire the highest quality information. IEEE-CS provides customized and personalized access to expertise, products, and services using contemporary and popular technologies. IEEE-CS provides targeted solutions (based on authoritative Intellectual Property) to industry technical challenges. IEEE-CS is a global resource for internationally recognized skill certification desired by employers and professional practitioners. Strategy Clarification Workshop, Hay Group Nov-06

34. Strategy Clarification Workshop Anticipated Customer Mix COMPUTER PROFESSIONALS • Researchers & Academics • (Including Students) • Predominately U.S. • Members % Customer Mix (not to scale) • “Practitioners” • International/Global • Non-traditional “members” Current Future Strategy Clarification Workshop, Hay Group Nov-06

35. IEEE BoD Organization w/ XYZB Steve Diamond, IEEE Division Director

36. Transformation Plan Action Planning Matrix for SAB