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Loyal Readership: Boosting Leads and Event Engagement for Highline Brands

Our targeted advertising campaign utilizes newspaper, TV, banner ads, SEM, eblasts, newsletters, and event sponsorships to engage our loyal Lexus customers and generate leads. With increased budgets and a focus on SEO and SEM, our website features detailed descriptions and specials, while our newsletter and eblasts announce events and offers. We also sponsor social events and have fixed banner ads on social sites. Our traffic sources include classified ads, Cars.com, Autotrader.com, Google, Bing, and more.

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Loyal Readership: Boosting Leads and Event Engagement for Highline Brands

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Presentation Transcript

  1. Newspaper & TV Banner Ads Search Engine Marketing Eblasts, Newsletters Event Sponsorships

  2. Newspaper & TV Our Lexus customers are loyal news readers and news watchers. TV Spot On Youtube.com Newspaper Ad PDF

  3. Banner Ads Local newspaper website with front page (non rotating) banner ads

  4. SEM – In August we launched a new SEM campaign for each Highline department with an increased budget. Website, Eblast, Newsletter Current specials on our website, once a month Eblasts and Quarterly Newsletters Highline Newsletter Online

  5. SEO & SEM Eblasts & Newsletters Newspaper & TV Events & Sponsorships

  6. SEO & SEM – Detailed descriptions and featured specials on our website is generating leads. SEM gets a boost in August.

  7. Newspaper – New arrivals, featured pre-owned specials and national lease offers. Newspaper Ad PDF Highline TV Spot

  8. Eblasts Announcing events or special offers for current owners. Newsletter Sent quarterly as a highline newsletter with Lexus and Audi.

  9. Newspaper – featured specials and lease offers on specific in stock models with full descriptions. Newspaper Ad PDF

  10. Events – Reliable BMW has sponsored several golf and social events this year. 20 Under 30 Sponsored by Reliable BMW and 417 Magazine

  11. TV & Newspaper Banners & Billboard Sponsorships & SEO Newsletter & SEM

  12. TV - Increased Our Budget This Summer, Including A Strong Olympic Buy. TV Spot Newspaper – End Of Month Specials and Sales Event Support. Newspaper Ad

  13. Banners – Fixed non rotating ads on social sites for target demographic. Site Billboard

  14. Sponsorships Highline brands sponsored the Springfield Symphony, Twin Oaks Ladies Golf & other social events.

  15. Other Advertising / Lead Sources Classified ads, Cars.com, Autotrader.com Edmunds.com, Blackbook.com Carfax, Ebay, Craigslist, Blackbook Other Traffic Sources – Manufacturer, Google, Bing

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