Harrahs DVD. Competition -- Harrahs vs. Steve WynnIntroductionScience of MarketingResults. Bricks and Clicks Value Chain. Harrahs BricksHarrahs ClicksTechnology Impact throughReduced CostsDifferentiation. . . . . . . . The Value Chain for Harrah's Entertainment. Inbound Logisticsobtaining raw materials and labor.
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1. Diamonds in the Data Mine 119B
2. Harrahs DVD Competition -- Harrahs vs. Steve Wynn
Science of Marketing
3. Bricks and Clicks Value Chain Harrahs Bricks
Technology Impact through
5. Business Intelligence Technologies Microsoft Analysis tools
6. VDP Examples -- M&Ms, Wired,Harrahs
DirectSmile and InDesign
7. In Class Build the bricks and clicks value chain for your company
Identify cost reduction and/or differentiation enabled by technologies like BI, DP, your team’s choice
5 minute report-backs at 5:15