Diamonds in the Data Mine - PowerPoint PPT Presentation

Diamonds in the Data Mine

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Harrahs DVD. Competition -- Harrahs vs. Steve WynnIntroductionScience of MarketingResults. Bricks and Clicks Value Chain. Harrahs BricksHarrahs ClicksTechnology Impact throughReduced CostsDifferentiation. . . . . . . . The Value Chain for Harrah's Entertainment. Inbound Logisticsobtaining raw materials and labor.

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Diamonds in the Data Mine

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