Diamonds in the Data Mine

Diamonds in the Data Mine PowerPoint PPT Presentation


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Harrahs DVD. Competition -- Harrahs vs. Steve WynnIntroductionScience of MarketingResults. Bricks and Clicks Value Chain. Harrahs BricksHarrahs ClicksTechnology Impact throughReduced CostsDifferentiation. . . . . . . . The Value Chain for Harrah's Entertainment. Inbound Logisticsobtaining raw materials and labor.

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Diamonds in the Data Mine

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1. Diamonds in the Data Mine 119B Fall 2007 Roldan

2. Harrahs DVD Competition -- Harrahs vs. Steve Wynn Introduction Science of Marketing Results

3. Bricks and Clicks Value Chain Harrahs Bricks Harrahs Clicks Technology Impact through Reduced Costs Differentiation

5. Business Intelligence Technologies Microsoft Analysis tools

6. VDP Examples -- M&Ms, Wired,Harrahs MS Word DirectSmile and InDesign

7. In Class Build the bricks and clicks value chain for your company Identify cost reduction and/or differentiation enabled by technologies like BI, DP, your team’s choice 5 minute report-backs at 5:15

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