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Non-Profit Theater Companies

Non-Profit Theater Companies. Gandhi Abhiroop Groce Robin Hu Yucheng Kakumanu Raghu Kini Dinesh. Non Profit Theater Background. “ We produce shows that have as their primary purpose to entertain and uplift ” -Fredericksburg Theater, Texas

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Non-Profit Theater Companies

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  1. Non-Profit Theater Companies Gandhi Abhiroop Groce Robin Hu Yucheng Kakumanu Raghu Kini Dinesh Non-Profit Theater

  2. Non Profit Theater Background “We produce shows that have as their primary purpose to entertain and uplift” -Fredericksburg Theater, Texas • Nonprofit theater’s focus is on enriching the community artistically and culturally • Focus on education • Financially supported by government and community • Volunteer services • Fundraising focus is on enlarging patron and member numbers Non-Profit Theater

  3. Players in the Theater Industry • The theater industry generally consists of regional players. • Two types of theaters from a reach perspective: • National reach. Well-known local theater companies who attract patrons from throughout the country. • The Steppenwolf Theater • Regional reach. Less-known theater companies who are focused on enriching the local communities • Fredericksburg Theater • Two types of theaters from a performance perspective: • General • Niche (Shakespeare, puppetry, children, etc.) Non-Profit Theater

  4. Pittsburgh Public Theater • One of the premier non-profit theater company websites. • Past video performances • Online Community • List of donor benefits • Heinz Master of Arts Management Program students has an association with this org • Education Relationship • Classes • Youth and Adult Playwriting Non-Profit Theater

  5. Pittsburgh Public Theater Non-Profit Theater

  6. Who are the Customers • Theater Enthusiasts. People who believe in the value of rich theatrical traditions • Audiences • Actors • Arts educators • Donors or Sponsors • Others • Community groups • School children • Tourists Non-Profit Theater

  7. Attracting first time customers • Traditional marketing • Advertising in theater publications • Local press • Radio, TV advertisements • Community outreach programs • After-school theater classes • Arts education • On-line strategies • Web presence • Partnerships with regional tourist websites Non-Profit Theater

  8. Creating repeat customers traditionally • Building relationships in schools, community groups, and with corporations • Hosting renowned performances • Season ticket discounts Non-Profit Theater

  9. On-line services currently offered • On-line ticket sales (24-7 ticket purchasing) • Seasonal tickets and single performance tickets • Theater seating charts/options provided on-line • On-line promotions including raffles, discounts, gift certificates • Information Source • Reviews • Instant access to performance schedules • Cast Information • Information on volunteer and ushering opportunities • Images from past and current productions Non-Profit Theater

  10. Recommendations for Improving On-line Strategies • Establish an on-line community • Chat rooms, Bulletin boards • Leverage community to create “buzz” about performances • On-line stores • Posters, T-shirts, coffee mugs, etc. • Gift certificates good for on-line store or performances • Provide links on performances, actors, fundraising etc • Expanded information on community outreach and member benefits Non-Profit Theater

  11. Pittsburgh Public Theater – Online Community Non-Profit Theater

  12. Sample Gift Store Non-Profit Theater

  13. On-line Strategies to lock-in customers • Personalizing online experience • Collect information about customer preferences e.g. theater interests, actors, playwrights etc • Customized interface to reflect personal interest • Personal emails • Reminders on performances • Discount ticket information • Preferential ticket buying and seating choices Non-Profit Theater

  14. On-line Value Added for Donors • On-line Donations • Ideally develop a “Permission Marketing” scheme to increase donations and obtain automatic donations • Publish donor lists online • Recognition for donors • Peer pressure (email friends and family) • Targeted Funding • Allows donors to specify the use of their donations Non-Profit Theater

  15. On-Line Value Added for the Theater Community • List of prominent actors, playwrights who are affiliated with the theater • Online community • Online chats with prominent actors • Information about auditions • Virtual classrooms Non-Profit Theater

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