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BETT

BETT. Content. BETT Objective The Approach The Journey Where we are now - SWOT Analysis Bray Business Model: Brand Essential Elements for Success Key Sectors for Economic Development Essential Actions to Support Brand and enhance quality of life in Bray Next Steps Acknowledgements

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BETT

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  1. BETT

  2. Content • BETT Objective • The Approach • The Journey • Where we are now - SWOT Analysis • Bray Business Model: • Brand • Essential Elements for Success • Key Sectors for Economic Development • Essential Actions to Support Brand and enhance quality of life in Bray • Next Steps • Acknowledgements • Appendix

  3. BETTObjective To make recommendations to Bray Town Council on how Bray can attract and nurture business and promote sustainable economic development that creates jobs in Bray.

  4. Content • BETT Objective • The Approach • The Journey • Where we are now - SWOT Analysis • Bray Business Model: • Brand • Essential Elements for Success • Key Sectors for Economic Development • Essential Actions to Support Brand and enhance quality of life in Bray • Next Steps • Acknowledgements • Appendix

  5. TheApproach • First meeting on 29th October 2009 • Met in plenary session on10Occasions • Established focus groups – Industry, Tourism, Retail and Bray Image/Activities • Consultations: • Survey of businesses • On line Surveyof Residents & Non residents • Reviewed regeneration plans of towns/regions in Ireland and UK

  6. The Journey Where we are... Where we want to be... • A high level analysis of current state (SWOT) provides a starting point for our recommendations drawn from: • BETT input • Surveys • Feedback from consultations • BRAND BRAY • Direction & Focus • Incorporates a shared vision of where we want to be as a town

  7. Content • BETT Objective • The Approach • The Journey • Where we are now - SWOT Analysis • Bray Business Model: • Brand • Essential Elements for Success • Key Sectors for Economic Development • Essential Actions to Support Brand and enhance quality of life in Bray • Next Steps • Acknowledgements • Appendix

  8. Where We Are Now -SWOTAnalysis

  9. Ref 1: Business Survey Results Note: Where issues were percieved by respondents they were asked in the survey to identify what specific issues they faced

  10. Ref 2: Image of Bray How would you compare Bray’s image with other towns? Recurring Themes % • Main street presentation • (Low level shopping / Euro-shops / Head-shop / Florentine Centre / On street smoking outside pubs) • Shabby town • Rough town • Anti social behaviour / safety concerns • On street begging • Drug addicts • Criminals • Litter / Graffiti • Ugly ESB Poles • Poor entrances – Wilford, Dart, Hollybrook • Out in the sticks

  11. Content • BETT Objective • The Approach • The Journey • Where we are now - SWOT Analysis • Bray Business Model: • Brand • Essential Elements for Success • Key Sectors for Economic Development • Essential Actions to Support Brand and enhance quality of life in Bray • Next Steps • Acknowledgements • Appendix

  12. Bray Business Model Brand Bray Essential Elements for Success Tourism Retail Industry, Technology & Services Essential key actions to support brand and enhance Quality of Life

  13. Brand Bray... BETT Input Next Steps... The creation and design of Brand Bray is an essential step that incorporates a shared vision. It needs to be fully developed in consultation with all of the key stakeholders 1 2

  14. Bray Business Model Brand and Strategy (based on recommendations in this report) Leadership: Steering Group with responsibility and Executive Change leader Implementation plan with clear goals and metrics Sound data for decision making Bray promotion plan Strong On-line presence 1 Brand Bray 2 Essential Elements for Success 3 4 5 6

  15. Promote Bray... Brand Bray

  16. E-Communications... Develop and maintain bray.ie website To... From... • Appoint on line team to develop, manage and keep content up to date on all aspects of Bray business • Promote Brand Bray • Promote Bray as a prime location for business. e.g. on line down-loadable DVD • Interactive to support sectors e.g.implementation of e-marketing and e-communication strategies • Provide information to support economic development in Bray

  17. Bray Business Model Brand Bray Essential Elements for Success Tourism Retail Industry, Technology & Services

  18. Tourism Strategy – top 3 recommendations...

  19. Retail Policy – top 3 recommendations... • Develop “retailer attractor package” • Reduction / elimination of development levies, fast track on planning, etc... • Forum for landlords to work together • Approach prospective retailers on a coordinated basis • Image is a problem – needs to be rectified • Attractive entrances to town • Streetscape to be improved • Improved car parking • Improved security • Proceed to implement BTC’s retail policy in full • BTC to commercialize part it currently owns • Work with nama on balance of site

  20. Developing Industry – top 4 recommendations… • To support and encourage the development of an enterprise attitude and culture in Bray • Appropriate location • Establish a €1m local enterp. fund • Full details on how this could work shown in report in appendix • Create an innovation cluster in business parks • Develop collaborative relations with academic centres such as Nova UCD, TCD, DCU, IADT. • Has many attributes already for this (access, infrastructure, telecoms, etc...) • It is inline with government policy • Requires high quality office accommodation

  21. Bray Business Model Brand Bray Essential Elements for Success Tourism Retail Industry, Technology & Services Essential actions to support brand and enhance Quality of Life

  22. Essential actions to support Brand & Enhance quality of Life • Main Street – presentation, retail mix, anti social behaviour, begging etc. • Entrances – improve roundabouts, dart station, harbour • General – anti social behaviour, litter, graffiti Address negative image • Arts/culture/film • Sustainability/green • Location as a positional hub • Education / foreign student capacity • Tidy Towns Campaign Promote positive image

  23. Arts, Culture and Film-making... Current Strengths... Recommendations... Establish an Arts council to promote and coordinate activities Establishing a Youth Arts Council for Bray Develop an area for social interaction (e.g. Plaza / Cafe area) 1 2 3

  24. Sustainable / Green… Develop policies to Promote Sustainability/Green and undertake a range of high profile initiatives (examples shown in circles)

  25. Content • BETT Objective • The Approach • The Journey • Where we are now - SWOT Analysis • Bray Business Model: • Brand • Essential Elements for Success • Key Sectors for Economic Development • Essential Actions to Support Brand and enhance quality of life in Bray • Next Steps • Acknowledgements • Appendix

  26. Next Steps... 1 2 3 Address Image issues in parallel with the above 4 5 6

  27. Content • BETT Objective • The Approach • The Journey • Where we are now - SWOT Analysis • Bray Business Model: • Brand • Essential Elements for Success • Key Sectors for Economic Development • Essential Actions to Support Brand and enhance quality of life in Bray • Next Steps • Acknowledgements • Appendix

  28. Acknowledgements... • Enterprise Ireland – Pascal McGuire, Director, Mid-East Entrepreneurship, Peter Sheridan, Manager Regional Business Development • ESB – John Campion, Executive Director, Sustainability, Tony Carroll, Project Manager, Sustainability • IDA - Conor Agnew, Manager East Regional Office, Declan O’Neill, Project Manager, Property Division • Mermaid Arts Centre – Nora Hickey, Artistic Director, Aoife Demel, Fergus Hannigan • Nova UCD, the Innovation and Technology Transfer Centre at UCD – Dr. Pat Frain, Director, Nova UCD • Professor Frank Convery, UCD • Jim Walsh, Trinity Biotech • Ray Tedders and Hugh Quigley, BIFE • Henry Hobbs, Takeda • Justin Burke alert Packaging Ltd • Bernard Collins VHI • Ramada Hotel • Bray businesses who returned Business survey questionnaires • All who completed on-line survey

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