A “Once in a Hundred Years” Sponsorship Opportunity

1. A “Once in a Hundred Years” Sponsorship Opportunity The Bay Bridge Alliance will offer the Presenting Sponsor the opportunity to share in a unique regional, national, and international event demonstrating the pride and accomplishment of the completion of the new East Span of the Oakland-San Francisco Bay Bridge, the largest infrastructure project in the United States. 

2. On Labor Day weekend 2013, the Bay Area community will come together for a huge celebration of the opening of the new, iconic Bay Bridge. As the single largest public infrastructure project in California’s history, the new Bay Bridge stands as the most significant public works project in the last 100 years.

3. More than just an architectural and engineering triumph, the new Bay Bridge is a symbol of the Bay Area’s position as the global center of innovation. Its opening marks not only the advent of a new architectural and engineering icon, but the end of a decades-long effort to deliver seismic safety to the region’s transportation network following the 1989 Loma Prieta earthquake.

4. The 2013 Opening Celebration will feature a full day and a half of planned community events including the ceremonial chain-cutting to officially open the bridge, followed by a “once in a hundred years” opportunity for public access to the bridge which includes a family bridge walk, a bridge run/race, and a bicycling event across the bridge.

5. An evening Gala Reception and Dinner hosted by local, state and national dignitaries will take place on Treasure Island followed by a live concert and a spectacular fireworks display along the full span of the Bay Bridge. The evening event will culminate in the official lighting of the new span and suspension tower. Kaiser Permanente

6. A significant community component of the Bay Bridge project is the construction of a new public park and facility at the foot of the bridge. The new Gateway Park and public facilities will be dedicated in honor of the bridge opening and accompanied by community events that will occur through a series of public arts and education events leading up to the Labor Day Opening.

7. The Labor Day events are expected to draw at least 500,000 participants across the Bay Area, with millions more following the events through various multimedia outlets. Kaiser Permanente

8. Presenting Sponsor $3,000,000 Commemorative Bay Bridge Fare Card • Exclusive sponsor logo to appear on collectible Clipper® Card (500,000) featuring Bay Bridge and on accompanying commemorative envelope jacket listing highlights of Bay Bridge Opening Celebration

9. Presenting Sponsor $3,000,000 Brand Awareness • Opportunity to increase company brand awareness through direct exposure to active consumers, government leaders, and community stakeholders while increasing image as a community-minded corporate citizen supporting the Bridge Opening Celebration • Potential designation of company product as the “Official Product” of the Bridge celebration • Sponsor acknowledgement/company logo displayed on large screens at Treasure Island concert (25,000 guests) and VIP Gala (500 guests)

10. Presenting Sponsor $3,000,000 Employee Participation • Employee participation and team building opportunities in Bridge Walk, Run, and Bike events • Employee participation and team building opportunities in all community arts and education programs with the Oakland Museum, the Exploratorium, Lawrence Hall of Science, and the Bay Area Discovery Museum. Prominent placement of corporate logo at all community arts and education programs

11. Presenting Sponsor $3,000,000 Media Exposure • Main Stage placement of corporate logo at all Opening Celebration venues • Prominent placement of corporate logo on Opening Celebration website • Prominent placement of corporate logo on all Bridge Walk, Run, and Bike events (250,000 participants) • Sponsorship recognition in commemorative program book • Full-page ad in official commemorative program book • Acknowledgement on wall plaque in Sawtooth Building at the new Gateway Park • Sponsor recognition in Opening Celebration press releases and communications

12. Presenting Sponsor $3,000,000 VIP Opportunities • Speaking Role at the Ceremonial Chain Cutting • Speaking Role at the Gala Reception hosted by local, state and national dignitaries • Sponsor acknowledgement from podium at Chain-cutting Ceremony and Gala • Ten VIP tickets to the Chain-cutting Ceremony • Opportunity to offer a company product as a gift to Gala sponsors and attendees • Photo Opportunities with VIPs • Two Seats at the Head Table at Gala Dinner • 20 VIP tickets to the VIP Gala Dinner • 40 tickets to the VIP Hospitality Tent for Evening Concert and Fireworks Display

13. Lead Sponsor $1,000,000 Brand Awareness • Opportunity to increase company brand awareness through direct exposure to active consumers, government leaders, and community stakeholders while increasing image as a com-munity-minded corporate citizen supporting the Bay Bridge Opening Celebration • Potential designation of company product as the “Official Product” of the celebration • Sponsor acknowledgement/company logo displayed on large screens at Treasure Island concert (25,000 guests) and VIP Gala (500 guests)

14. Lead Sponsor $1,000,000 Media Exposure • Main Stage placement of corporate logo at all Opening Celebration venues • Prominent placement of corporate logo on Opening Celebration website • Prominent placement of corporate logo on all Bridge Walk, Run, and Bike events (250,000 participants) • Sponsorship recognition in commemorative program book • Full-page ad in official commemorative program book • Acknowledgement on wall plaque in Sawtooth Building at the new Gateway Park • Sponsor recognition in Opening Celebration press releases and communications

15. Lead Sponsor $1,000,000 Employee Participation • Employee participation and team building opportunities in Bridge Walk, Run, and Bike events • Employee participation and team building opportunities in all community arts and education programs with the Oakland Museum, the Exploratorium, Lawrence Hall of Science, and the Bay Area Discovery Museum. • Prominent placement of corporate logo at all community arts and education programs

16. Lead Sponsor $1,000,000 VIP Opportunities • Speaking Role at the Gala Reception hosted by national, state, and local dignitaries • Sponsor acknowledgement from podium at Chain-cutting Ceremony and Gala • Ten VIP tickets to the Chain-cutting Ceremony • Opportunity to offer a company item as a gift to Gala VIPs and attendees • Photo Opportunities with VIPs • Two Seats at the Head Table at Gala Dinner • Twenty VIP tickets to the Governor’s Gala Dinner • Corporate Hospitality Suite for Evening Concert and Fireworks Display

17. Cable Sponsor $500,000 Brand Awareness • Opportunity to increase company brand awareness through direct exposure to active consumers, government leaders, and community stakeholders while increasing image as a community-minded corporate citizen supporting the Bay Bridge Opening Celebration • Potential designation of company product as the “Official Product” of the celebration • Sponsor acknowledgement/company logo displayed on large screens at Treasure Island concert (25,000 guests) and VIP Gala (500 guests)

18. Cable Sponsor $500,000 Media Exposure Employee Participation Employee participation and team building opportunities in Bridge Walk, Run, and Bike events Employee participation and team building opportunities in all community arts and education programs with the Oakland Museum, the Exploratorium, Lawrence Hall of Science, and the Bay Area Discovery Museum. Prominent placement of corporate logo at all community arts and education programs • Prominent placement of corporate logo at all Opening Celebration venues, including all Bridge Walk, Run, and Bike events (250,000 participants), plus official website • Sponsorship recognition in commemorative program book • Full-page ad in official commemorative program book • Acknowledgement on wall plaque in Sawtooth Building at the new Gateway Park • Sponsor recognition in Opening Celebration press releases and communications

19. Cable Sponsor $500,000 VIP Opportunities • Corporate Hospitality Suite for Evening Concert and Fireworks Display • Speaking Role at the Gala Reception hosted by national, state, and local dignitaries • Sponsor acknowledgement from podium at Chain-cutting Ceremony and Gala • Ten VIP tickets to the Chain-cutting Ceremony • Opportunity to offer a company item as a gift to Gala VIPs and attendees • Photo Opportunities with VIPs • Two Seats at the Head Table at Gala Dinner • Twenty VIP tickets to the VIP Gala Dinner

20. Anchorage Sponsor $250,000 Brand Awareness Media Exposure Placement of corporate logo on Opening Celebration website Placement of corporate logo on all Bridge Walk, Run, and Bike events (250,000 participants) Half-page Sponsorship recognition in commemorative program book Acknowledgement on wall plaque in Sawtooth Building at the new Gateway Park Sponsor recognition in Opening Celebration press releases and communications • Opportunity to increase company brand awareness through direct exposure to active consumers, government leaders, and community stakeholders while increasing image as a community-minded corporate citizen supporting the Bay Bridge Opening Celebration • Sponsor acknowledgement/ company logo displayed at Treasure Island event (25,000 guests) and VIP Gala (500 guests)

21. Anchorage Sponsor $250,000 Employee Participation VIP Opportunities Corporate Hospitality Suite for Evening Concert and Fireworks Display Podium recognition at the Gala Reception hosted by national, state, and local dignitaries Ten VIP tickets to the Chain-cutting Ceremony Opportunity to offer a company item as a gift to Gala VIPs and attendees Photo Opportunities with VIPs Twenty VIP tickets to the Gala Dinner • Employee participation and team building opportunities in Bridge Walk, Run, and Bike events • Employee participation and team building opportunities in all community arts and education programs with the Oakland Museum, the Exploratorium, Lawrence Hall of Science, and the Bay Area Discovery Museum. Prominent placement of corporate logo at all community arts and education programs

22. Bedrock Sponsor $100,000 Brand Awareness Media Exposure Placement of corporate logo on Opening Celebration website Placement of corporate logo on all Bridge Walk, Run, and Bike events (250,000 participants) Sponsorship recognition in commemorative program book Acknowledgement on wall plaque in Sawtooth Building at the new Gateway Park Sponsor recognition in Opening Celebration press releases and multimedia communications • Opportunity to increase company brand awareness through direct exposure to active consumers, government leaders, and community stakeholders while increasing image as a community-minded corporate citizen supporting the Bay Bridge Opening Celebration • Sponsor acknowledgement/ company logo displayed at Treasure Island concert (25,000 guests) and VIP Gala (500 guests)

23. Bedrock Sponsor $100,000 Employee Participation VIP Opportunities Podium recognition at the Gala Reception hosted by national, state, and local dignitaries 10 VIP tickets to the Chain-cutting Ceremony Opportunity to offer a company item as a gift to Gala VIPs and attendees Photo Opportunities with VIPs 10 VIP tickets to the Gala Dinner • Employee participation and team building opportunities in Bridge Walk, Run, and Bike events • Employee participation and team building opportunities in all community arts and education programs with the Oakland Museum, the Exploratorium, Lawrence Hall of Science, and the Bay Area Discovery Museum. Prominent placement of corporate logo at all community arts and education programs

24. Thank you!