Presented to | Date

1. Presented to | Date

3. Presented to | Date

4. Who we are • GMR is the nations largest and most experienced Live Marketing agency • GMR touches more than 40M consumers in relevant ways every year, driving measurable results for its 40+ clients • Headquartered in Milwaukee with offices in: New York, Chicago, Los Angeles, San Francisco, Dallas, Charlotte, Boca Raton, Seattle, Toronto • 450 employees, 1,500 regularly contracted field employees

5. Our Business Proposition • We want to be your Live Marketing partner. What is LIVE Marketing? • Simply put, GMR has always been the leader in event marketing, driving paradigm shifts in corporate communications and sparking fresh thinking in the events and promotions space. We’ve changed the Lexicon – while everyone else is talking about “experiential” marketing, we’re talking about the emotional bonds we create for our clients with memorable LIVE MOMENTS that drive consumers to a sale, sample, demo, trial or internet communication. • Our partnership with you is rooted in the belief that the best way to bring your brand strategy to life is to make it LIVE!

6. Agency Recognition 2004 • # 1 Promotional Marketing Agency – PROMO Magazine 2004 • 2004 EMMA Awards: PROMO Magazine • Best Live Event One Time – Unilever, Axe House Party • 2004 Ex Awards: Event Marketer Magazine • Grand Ex Award – ING, New York City Marathon • Best Activation of a Sports Sponsorship – ING, New York City Marathon • Best PR Event – Marshall Fields, Vertical Fashion Show • 2004 Reggie Awards: Promotion Marketing Association • New Media Promotion – Unilever, Axe House Party • National Consumer Promotion – Unilever, Axe House Party • Local, Regional or Target Market Promotion – Marshall Field’s, Vertical Fashion Show • Event Marketing – Marshall Field’s, Vertical Fashion Show

7. Why GMR? • With over 25 years in the marketing business, GMR has extensive experience optimizing a brand’s objective and establishing a fully integrated solution. • GMR will work with you to dovetail sales initiatives with experiential, advertising and/or PR concepts creating turn-key and hands on solutions that generate proven results • We can measure: GMR can create proprietary ROI modeling customized to meet the demands of each of our clients. Examples include the development and implementation of hand held and PC-base measurement and metric tools that deliver real time fields accountability and interactive automated web based reporting • Through the execution of hundreds of high impact, trend-setting marketing programs, GMR has established itself as the leader in event marketing

8. Overview Access: • Consumers

9. Overview Access: • Consumers • Medical Societies/Associations

10. Overview Access: • Consumers • Medical Societies/Associations • Brands

11. Overview Core Strategy:Usethe access to identify new consumers Key Tactic: Health Screenings • Patient data collection • Personalized, reliable – their health risks, needs • Complies with HIPPA, Pharma and OIG guidelines • Identifies new target consumers • Makes consumers aware of your brand

12. Overview Core Strategy:Usethe access to identify new consumers Key Tactic: Brand Awareness • Product Sampling • Couponing • Consumer education/awareness

13. Overview Core Strategy:Usethe data Key Tactic: Ongoing communications with target consumers • Personalized follow-up • Develop electronic community • eNewsletter Results: • Increased sales • Establish customer relationships

14. Access: Patients • GMR Marketing events – 40 million consumers/year

15. Access: Consumers • GMR Marketing events – 40 million consumers/year • Employer Groups • Co-market opportunities

16. Access: Patients • GMR Marketing events – 40 million consumers/year • Employer Groups • Consumer Groups

17. Access: Medical Societies/Associations • Long-term relationships • Strategic role • Connect to your target demographic • Access to thought leaders

18. Access: Brands/Sponsors • Well-known consumer brands • Partner with the right brand to connect with your target demographic

19. Access

20. Access

21. Access 10 of the top fifteen publicly held global brands retain a GMR company for strategic planning and brand activation

22. Core Strategy: Use the access to identify new consumers Key tactic: Health screenings/awareness campaigns • Variety of settings • Consumer Events • Workplace • Physician offices • Community venues

23. Core Strategy: Use the access to identify new consumers Key tactic: Health screenings/awareness campaigns • Data collection: consumer survey – identify health risks, needs • Complies with HIPPA, Pharma and OIG guidelines

24. Interactive Kiosks & Fixed Installations High Speed Paper Scanning Core Strategy: Use the access to identify new patients Online Mobile Computing Centralized Relational Database & Reporting Server

25. Core Strategy: Use the access to identify new consumers Key tactic: Health screenings/awareness campaigns • Target organizations that meet your marketing objectives • Examples

26. Core Strategy: Use the data Key tactic: Ongoing communications with target consumers • Personalized follow-up • Email • Newsletters • Web communities • Live meetings

27. Summary Access Core Strategies • Use the access to identify new target consumers • Health screenings – data collection • Sampling and couponing • Awareness campaigns • Use the data • In order to promote your brand Results • Increased brand awareness • Increase sales

28. Presented to | Date