服务定价决策

服务定价决策 PowerPoint PPT Presentation


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服务定价决策. 第一节 服务定价的依据及其影响因素 第二节 服务定价的方法 第三节 服务定价技巧. 一、服务定价的依据. 成本、需求和竞争。 成本是服务产品价值的基础组成部分,它决定着产品价格的最低界限;市场需求影响顾客对产品价值的认识,进而决定着产品价格的上限;而市场竞争状况则调节着价格在上限和下限之间不断波动并最终确定产品的市场价格 。 定价三角凳. 对顾客的价值. 竞争者. 成本. 1 、成本要素. 固定成本 —— 不随产出而变化的成本,在一定时期内表现为固定的量。 变动成本

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服务定价决策

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