Making friends with the media
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Making Friends with the Media. Two things to help your story reach the public:. Build a good relationship with the media Pitch your stories as news that sells. Why make friends with the media?. Increase awareness Recruit members Inform Good publicity. How to make friends with the media?.

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Making Friends with the Media

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Making friends with the media

Making Friends with the Media


Two things to help your story reach the public

Two things to help your story reach the public:

  • Build a good relationship with the media

  • Pitch your stories as news that sells


Why make friends with the media

Why make friends with the media?

Increase awareness

Recruit members

Inform

Good publicity


How to make friends with the media

How to make friends with the media?

Be informed

Study news sources

Analyze content

Be prepared for anything

Assemble press kits

Send out information

Follow-up call


What makes a story important

What makes a story important?

Factual nature

Interest

Overall importance


Ways to get attention

Ways to get attention:

News media

PSA

Press release

Newsletter

Press conference

Paid advertisement


Pros of news media

Pros of news media

Free

Credible

Large audience


Cons of news media

Cons of News Media

Hard to form relationships

Hard to maintain

Short attention span

Competition


Pros of psas

Pros of PSAs

Free air time

Name recognition


Cons of psas

Cons of PSAs

Less exciting

Hard to react

No control


Pros of press releases

Pros of Press Releases

Produced quickly

Frame issue

Easily distributed


Cons of press releases

Cons of Press Releases

Requires skill


Pros of newsletters

Pros of Newsletters

Keeps people current

Broad audience


Cons of newsletters

Cons of Newsletters

Requires time, money, and skill

Lacking in breaking news


Pros of press conferences

Pros of Press Conferences

Widespread exposure

Drama

Visibility


Cons of press conferences

Cons of Press Conferences

Requires organization

Can backfire

Reacts fast


Pros of paid advertisement

Pros of Paid Advertisement

Control

Quick response

Wide and remote audience


Cons of paid advertisement

Cons of Paid Advertisement

Expensive

Requires time and thought


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