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Campus Organizing

Campus Organizing. September 23th, 2009. Questions? Email - nightschool@democracyforamerica.com AIM - DFA Night School Twitter - #DFA. Paid for by Democracy for America, www.democracyforamerica.com, and not authorized by any candidate or candidate’s committee.

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Campus Organizing

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  1. Campus Organizing September 23th, 2009 Questions? Email - nightschool@democracyforamerica.com AIM - DFA Night School Twitter - #DFA Paid for by Democracy for America, www.democracyforamerica.com, and not authorized by any candidate or candidate’s committee.

  2. Welcome to DFA Night School! Got Questions? Email: nightschool@democracyforamerica.com AIM Instant Message: DFA Night School Twitter: #DFA Available on ITunes Click icon to subscribe: DFA Chair Jim Dean Questions? nightschool@democracyforamerica.com 2

  3. Bryan Hageny DFA, Deputy Training Director Shawn Walter IN Young Dems & Obama Organizer David Golemboski NETWORK Jessica Serrante Power Shift & Greenpeace Organizer Tonight’s Trainers 3

  4. Campus Organizing Issue Advocacy Organizing Political Organizing Social Justice Organizing Fitting the Pieces Together Five Components of a Campaign/Action Goals Strategy Tactics Timelines Benchmarks Questions? nightschool@democracyforamerica.com 4

  5. Myths of Campus Organizing • Students Don’t Care • Students Don’t Vote • Students Are Not an Efficient Use of a Campaign's/Organization’s Resources (People, Time and Money) • There is Less Interest in Progressive Organizing at Community Colleges, Tech Schools, and Religious Institutions Got Questions? nightschool@democracyforamerica.com 5

  6. Challenges of Campus Organizing • Attention Span of Students • Organization & Membership Attrition • Passing the Baton Got Questions? nightschool@democracyforamerica.com 6

  7. Questions? Email: nightschool@democracyforamerica.com AIM: DFA Night School Twitter: #DFA 7

  8. Political Organizing on Campus GOAL: To mobilize X number of volunteer hours, register Y number of new voters in the district, and turnout Z number of votes. STRATEGY: Determine student’s individual motivations for participation. Leverage student’s institutional relationships. Utilize student’s social networks and other forms of communication. Questions? nightschool@democracyforamerica.com 8

  9. Recruitment & Voter Registration • First Impressions… • Move in day, student org. fairs, classroom storms. • Requires considerable resources • The resource paradox? • Your job is to use personal interaction to find campus leaders • Then student club and Greek outreach • Less about finding leaders than delegating to existing ones • An effective delegation is one done with minimal expenditure of resources (people, time, $) Questions? nightschool@democracyforamerica.com 9

  10. Getting Out the College Vote • The Fruit of your Labor • GOTV is a barometer of a properly delegated campaign • Composure is key • Visibility • Not only materials, but also personal interaction • Voter Shuttles? Questions? nightschool@democracyforamerica.com 10

  11. Issue Advocacy & Movement Building GOAL To recruit, develop, and deploy X students, facilitating a formidable and sustainable organization, in order contribute to a larger parent movement. Collectively movements leverage to their resources to achieve measurable policy improvements. SRATEGY Determine student’s individual motivations for participation. Leverage student’s institutional relationships. Utilize social student’s social networks and other forms of communication. Questions? nightschool@democracyforamerica.com 11

  12. Issue Advocacy & Movement Building • Remember Why You Recruit! • Treat recruitment as a campaign itself • Set clear goals, strategies, tactics, timelines, and benchmarks • Recruitment tactics • Phone banking, class raps, flyering, tabling • The tennis ball tactic... • Have a clear message • Ask yourself “why people should get involved?” • Fundraising: Making Tough Choices • Seek institutional donations • Know the players in your community • Set tangible fundraising goals for individuals Questions? nightschool@democracyforamerica.com 12

  13. Issue Advocacy & Movement Building • Delegation/Team Building • Good Leaders create more leaders not more followers-delegate! • Delegate by realm: Transportation, Housing, Food, and Fundraising • Set regular debriefs with your volunteers to assess their progress • Follow Up/Reactivation • Evaluate the experience to gain institutional knowledge • What we did well, what needs improvement • Develop an email list • Most importantly continue to ask for time, $, talent Questions? nightschool@democracyforamerica.com 13

  14. Social Justice Organizing  GOAL Expose socioeconomic and political injustices, and make clear the connection between the lives of the privileged and the disadvantaged. Facilitate means by which students can work to change concrete realities through achievable means, in service of a vision of a more just and equitable world. STRATEGY Determine student’s individual motivations for participation. Leverage student’s institutional relationships. Utilize ]student’s social networks and other forms of communication. Questions? nightschool@democracyforamerica.com 14

  15. What is "Whole Person" Organizing • Strengths of “Whole Person” Organizing • Promotes long-term and deep engagement • Offers reward for participants • Goes to the “core” of movement building: building a more progressive society • Challenges of “Whole Person” Organizing • Attracts fewer persons • Requires greater resources (people, time, and $) • Requires community infrastructure Questions? nightschool@democracyforamerica.com 15

  16. Social Justice on Campus • Values-Based Messaging • Attracts passionate individuals • Attracts the passionate, but not necessarily many • Effective values-based messaging aligns your movement with a credible moral position • Personal Encounters • Makes need concrete • Keeps focus on those suffering • Creates an emotional connection Questions? nightschool@democracyforamerica.com 16

  17. Questions? Email: nightschool@democracyforamerica.com AIM: DFA Night School Twitter: #DFA 17

  18. Ways to Get Involved on Your Campus • Shawn… • http://www.yda.org/ • Jessica… • http://www.vpirg.org/vy • http://www.greenpeace.org/usa/campaigns/nuclear • David… • http://www.networklobby.org/resources/index.html Questions? nightschool@democracyforamerica.com 18

  19. Thank you for listening! Need to catch up on earlier Night School presentations? Order previous Night School episodes on DVD: https://www.democracyforamerica.com/contribute/nightschool Become a monthly Night School donor 19

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