WS-Trust

7. Claims-Based Identity Software Factories Oslo Data-aware Enterprise WS-Trust Virtualization Enterprise Services Bus Software + Services

9. Advocay Evangelism Communication

10. How? Think Familiar Proven

11. Storytelling

14. How?

16. Personas are fictitious but specific examples of a class of user • Collect the information we have about that class of user • Focus on the persona’s goals, preferences, abilities, likes, dislikes, ... • Used to focus and validate design decisions • Our brains work better when we think about ‘real’ people

17. Picture of the browser/stock checker Picture of the order desk Picture of Tesco food store Picture of the Catalogue Jane checks availability in store Jane places an order with Martin at the desk Jane goes off to get some other shopping while the order is processed Jane reads her catalogue at home Harry picks the items in the stockroom Picture of the Call forward board Picture of the collection desk Picture of the Collection counter Jane sees that her order is ready on the call forward board Jane comes to the desk and picks up her order Harry puts the items on the collection counter

18. Scenarios show personas in action over time with goals and behaviour • Can illustrate key tasks, problems, collaboration, ... • Specific examples, not abstract, general specifications • Simple narrative or storyboard • We are more engaged by stories with familiar characters and situations

19. Don’t talk generally about ‘users’, ‘customers’ • Talk about ‘real’ people and their experience • Don’t talk generally about current problems • Illustrate a specific case with a story • Don’t talk generally about future improvement • Illustrate a specific benefit with a story

20. Don’t talk generally about ‘users’, ‘customers’ • Talk about ‘real’ people and their experience • Don’t talk generally about current problems • Illustrate a specific case with a storyboard • Don’t talk generally about future improvement • Illustrate a specific benefit with a storyboard